technology adoption

Why Technology Adoption Is Now Compulsory

  • On : August 5, 2021

We live in a world where not all industries operate on the same level of innovation. Some industries boast impressive digitalisation and technology adoption, whereas others see no value in it, especially the more traditional sectors. But that is all soon to change.

A consumer’s life is becoming increasingly digital, with 58% of all customer interactions being digital due to the swift changes from the pandemic.

This finding alone illustrates that you must adopt a digital presence as part of your marketing strategy to remain competitive. Technology adoption doesn’t just encompass being on social media or having a website, it extends far beyond these basic principles. 

Technology Processing

Developments in technology have almost made human labour redundant in terms of manual tasks or basic cognitive tasks. The processing speed and accuracy of technology alone means investing is almost a no brainer. In the field of a marketer, there are hundreds of tiny variables and research that needs to be conducted to develop a fully comprehensive marketing strategy. In what might take months of research, evaluating customers, social media performance, website traffic, website heatmap, and other data can now be processed in a matter of minutes. Ensuring accuracy is still met without the hours and cost of manual labour.

Robotic Marketer’s AI systems allow these hundreds of thousands of variables to be researched, analysed, and incorporated into a marketing strategy which has shown to have one of the best success rates of any strategy.

By incorporating AI and other intelligent technology into the operation of your company, you have enabled your business to grow and develop at rates not previously seen. Deloitte shows that 43% of highly digital mature companies report higher profit margins than industry averages, a true testimony to the power of technology adoption.

Digital Consumer

Consumers are becoming increasingly digital, with more and more purchases occurring online every day. The e-commerce industry is expected to quadruple by the end of 2021 from where it was in 2017. This statistic is a true testimony to the power of going digital, especially in today’s day and age. Shopping online, digital marketing and developing a dominant online presence are all detrimental to captivating the attention of a digital consumer. 

This isn’t to say the days of going into a shopping centre and purchasing your clothes are dead, but they are certainly on the decline. Although in-person shopping still plays a large role in companies’ branding, retail sales rely heavily on the pre-meditated thoughts derived from digital marketing. Hence, creating a digital presence is still detrimental to businesses that don’t have an e-commerce platform and only trades in person. 

Technology is the very ingredient that allowed this expansive e-commerce growth to occur. Analysing consumer behaviour has never been so complicated, but then again, so successful. Heatmapping, monitoring the patterns of consumer behaviour, social media engagement, and the hundreds of other variables are all processed by intelligent technology to statistically reconstruct the habits of consumers develop marketing tactics proven to work. 

This technology is much more complicated than just tracking social media performance or following new people on Instagram. It statistically analyses months upon months of data to then predict your reaction to specific marketing exposure. This is where the real money is made.

Technology Creates More Opportunities

The amount of conceptualised technology that is still in development is endless. We expect to see integrated biometric readers, more wearable technology and advanced technology in a range of other uses such as cars, bikes, and the list goes on. All this developing technology that indirectly impacts the marketing world still presents a world of opportunity in ways we are yet to conceive.

For instance, the development in smartwatches and other wearable technology means consumers are now better connected than ever to their phones, with this being a huge influence on consumer behaviour. These changes open up a world of marketing opportunities, many of which have not been fully capitalised on and understood by marketing professionals.

If you could invest in a marketing tactic that’s almost guaranteed to work based on years of statistics and analysis, you would. Robotic Marketer does just that by incorporating hundreds of variables, researching in ways no human can ever synthesise, and combine them into a marketing strategy designed to win.


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