Is a Marketing Strategy Just a To Do List?
Every business has a marketing plan. A marketer’s daily task is to execute that plan. As we go down the list and “tick all the boxes”, does that mean our marketing objectives are achieved? Despite following strictly every step of the plan, your company is still viable of being on the wrong ...
5 Marketing Strategies for Technology Companies
More than anyone, technology companies are faced with the challenge of increasing online competition. Not only are the number of competitors growing, but the innovations and technologies they possess have the ability to challenge even key players in the market. Here, we have suggested 5 ...
Components of a Good Marketing Strategy
A good marketing strategy consists of a comprehensive collection of marketing techniques that enables a business to direct its resources towards the best opportunities in terms of increasing sales and achieving a sustainable advantage over the competition. A marketing strategy consists of ...
5 Reasons You Need A New Digital Marketing Strategy
Source: Marketing Eye Australia>Marketing Eye Australia Whether you are a start-up that didn’t get off the ground due to COVID, a small business, or a large corporation, you are faced with uncertain times and a very volatile marketplace which means that your online performance and in ...