The 2024 Challenge Spectrum: The Unfiltered Reality of Marketing Managers
The role of a marketing manager has never been more complex or challenging than now. This isn’t a usual, softened view of the challenges. Instead, it’s a direct look at the tough, actual problems affecting marketing managers now. From the constant advancement of technology and AI to ...
Unchartered marketing territory: How curious are you to be the first player?
Marketing is a dynamic and competitive field that requires constant innovation and adaptation. Marketing is also a strategic and creative field that offers endless opportunities and challenges. Marketing is not only about selling products or services, but also about creating value, building ...
Crafting the Perfect Marketing Plan: A Step-by-Step Guide
Marketing plan is a crucial aspect of any business, as it helps to promote products or services and attract new customers. However, creating a successful marketing plan can be a daunting task for many business owners. In this guide, we will provide a step-by-step process for crafting the ...
6Ps of B2B Marketing
What is Marketing Mix, and how is it different for B2B? The four Ps of marketing makes up what is known as the marketing mix. Many people need to realize that the 4Ps are more often linked with business-to-consumer (B2C) marketing than business-to-business (B2B) marketing. There are two more ...
Why does your business need a marketing strategy?
Every day more and more people are starting to realize the importance of marketing in the growth of their business, and we couldn’t be happier about it. But this has still left some businesses implementing different tactics, across different channels and targeting different audiences, which ...
Is a Marketing Strategy Just a To Do List?
Every business has a marketing plan. A marketer’s daily task is to execute that plan. As we go down the list and “tick all the boxes”, does that mean our marketing objectives are achieved? Despite following strictly every step of the plan, your company is still viable of being on the wrong ...
5 Inexpensive Marketing Ideas For Small Businesses
Small businesses can build effective marketing strategies with inexpensive marketing ideas and tactics that build brand awareness and achieve marketing objectives. Marketing is possible on a small budget or, in fact, no budget as you can adopt marketing strategies and ideas that will reach and ...
5 Marketing Strategies for Technology Companies
More than anyone, technology companies are faced with the challenge of increasing online competition. Not only are the number of competitors growing, but the innovations and technologies they possess have the ability to challenge even key players in the market. Here, we have suggested 5 ...
Components of a Good Marketing Strategy
A good marketing strategy consists of a comprehensive collection of marketing techniques that enables a business to direct its resources towards the best opportunities in terms of increasing sales and achieving a sustainable advantage over the competition. A marketing strategy consists of ...
