Does Modern Marketing Mean 100% Digital?
With new digital marketing techniques evolving and adapting to the market demographic, it is difficult for marketers to predict what customers will prefer. As many customer demographics change and interact differently depending on country of origin and lifestyle, marketers have the difficult job of trying to utilize the newest technology, social media, and working devices. But is there always a need to include the newest technology in a company’s marketing strategy? There’s no use in implementing something that isn’t properly understood, implemented, or takes away from current projects. Prematurely using tools is sure to result in decreased performance and poorer outcomes than expected.
The Benefits and Challenges of Implementing AI in Social Media Marketing
AI in social media marketing is experiencing a transformation as a result of artificial intelligence being used in businesses. There are a variety of benefits that AI can provide to social media marketing, such as the ability to increase efficiency, to improve targeting, and to enhance customer experiences. AI can, however, present some challenges when it comes to implementing it in social media marketing, such as poor data quality, higher costs and the lack of human interaction that may arise as a result.Read more
The impact of AI on Digital Marketing
AI on Digital Marketing is rapidly changing the way businesses approach digital marketing. From automated customer service to personalized content and ad targeting, AI is transforming the way businesses interact with their customers. One of the biggest advantages of this in digital marketing is its ability to analyze large amounts of data and provide insights that can be used to improve campaigns and increase conversions.Read more
The 5 Critical Components of a Leading Marketing Strategy
A marketing strategy is one of the first steps when planning a successful campaign. Overall, the marketing strategy gives your business the opportunity of reaching consumers and turning them into clients of your own product/service. However when planning a marketing strategy, there are multiple components that must be considered. The internal and external components of your business and the market must be explored in order to identify the most successful outcome. Similarly, identifying what makes your business stand out against others, is crucial in establishing a leading strategy. Here are the 5 most critical components when planning your leading marketing strategy.
Why Now Is The Best Time To Re-evaluate Your Marketing Approach
Amidst the most unpredictable times of our generation, being able to adapt and adjust is now more important than ever. Focusing your attention on re-evaluating your marketing approach will provide you with the critical direction you need to stay competitive.
Why Your Marketing Strategy Is Dead In The Water Without Video
When used right, video marketing is an incredibly powerful and successful marketing tool.
5 Marketing Strategies for Technology Companies
More than anyone, technology companies are faced with the challenge of increasing online competition. Not only are the number of competitors growing, but the innovations and technologies they possess have the ability to challenge even key players in the market. Here, we have suggested 5 marketing strategies that technology companies should consider for their upcoming marketing plan. Before you make any marketing decisions, it is vital to consider the position you are in.
Attention! These are the Top Mistakes to Avoid in Blogging
Today, no marketer can deny the importance of blogging in a marketing strategy. Blogs can increase customer engagement, drive traffic to your website, improve search engine optimization and gradually build up the brand’s authority in the industry. But not everyone is doing it right and below are the top rookie mistakes businesses make in blogging:
6 Tips for Developing Your Influencer Marketing Strategy
As an industry set to balloon to nearly $7.4 billion in value on Instagram alone, influencer marketing is showing no signs of slowing down in 2021.Read more
Importance Of Case Studies To B2B Business
Ratings, reviews and word-of-mouth play a very important role in B2C consumers’ decision-making. In similar ways, B2B clients bank on case studies when evaluating potential vendors they will work with.
Case studies are a collection of a business’ previous work that serves to exhibit their problem-solving capability. You can showcase various analysis and solutions that you have done for your previous clients.
More than just listing out your capabilities, case studies present actual numbers, details about the problem, and the value your business delivered. Including clients’ reviews or testimonials can also enhance the reliability of the account and act as a social proof to your services.
As a B2B business, here’s why case studies deliver value:
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Showcase your services
Case studies can give potential clients a clearer idea of what you can do and achieve beyond your specified job scopes or products and services. This is also done by adding a layer of realistic and contextual background to the information you are presenting.
Overall, case studies would help your potential clients go through their consumer journey, which for B2B businesses, often centres around vendor evaluation. By providing enough information and content, you would make your capabilities more apparent and make it easier for them to do their due diligence, giving them greater ease and all the more reason to choose you over others.
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Increase your credibility
Case studies offer greater credibility as they are written around real-life experiences and proof of your work, not just hypothetical anecdotes. With real, measurable performances and results, you are able to back the ‘promises’ your business makes with concrete evidence.
In addition, case studies can act as industry peer reviews where your clients can see how you solve similar problems that are particularly relevant to them. By incorporating direct quotes from your clients, you can benefit from this ‘word-of-mouth’, which is significant in boosting businesses’ credibility.
Such quotes convey your previous clients’ satisfaction with the results, because not only did they use your services in the past, but they are also pleased enough with your work to be included as a case study. These client relations can also serve as leverage to your business, especially if you worked with well-known clients whose apparent success can easily vouch for your performance.
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B2B storytelling
B2B storytelling might differ from the usual emotional and people-focused B2C storytelling, but many of the traditional storytelling principles still hold. At the core, you would want to explain the process of service delivery. You can show your thought process, the factors you considered and how you ultimately achieved the final solutions.
Furthermore, your previous customers can act as the subjects of the story, with whom your potential clients can identify and resonate. Instead of being all formal and filled with “hard facts,” you could insert some components of the emotional and experiential journey. By asking accurate questions that really speak to their concerns and challenges, they might see themselves in your previous clients and recognize the value that they can get by working with you.
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Content marketing
Case studies can certainly bring many benefits as a part of your content marketing strategy. You would be publishing original content that are specific to your business and cannot be easily replicated by your competitors.
While putting together a case study can require great effort, the main case study can be reused and repurposed in other forms such as: tips, interviews, articles, presentations or trivia facts, over an extended period of time. Together, using case studies as part of your content strategy can increase brand awareness as well as search engine optimization (SEO).
Things to watch out for when putting together your case studies:
- Don’t make it about you
Yes, you are essentially showcasing your capabilities, but you should shift the focus away from what you did to save your customers, to what you did to support them. Place the focus on them and how they successfully thrived with their efforts as well.
By positioning your customers as the hero of the story, you would empower them by making them feel and look good, a positive response you would want for your marketing strategy. Moreover, recounting the story from your customer’s perspective will definitely lend greater weight to your customer reviews and the overall case study.
- Clear delivery of the message
While you want them to stay interested, you have to be direct and straight-forward in conveying your points. You should present your information in ways that are easy-to-read or easy-to-digest, which is done by using attractive visuals, design and simpler language, instead of jargon-heavy big chunks of text.
Including clear infographics and headings/sub-headings can definitely help readers grasp the flow of the case studies (before and after; from problems to suggestions to results) better.