What is content writing? Plus 8 tips to take your content to the next level.
What is content writing? Better yet, what is a content writer? When trying to answer this question you’ll come across a variety of definitions. Some say a content writer is a blog writer or a brand journalist, others may say they are a copywriter, a social media writer or a technical writer.
How To Develop An Effective Content Marketing Strategy
Source: Marketing Eye Atlanta These days, it’s harder than ever for businesses to attract the attention of their audience. No matter how good the products or services are, there will always be hefty competition gunning for your customers. While it might be easy to start some sort of bidding war ...
The Ultimate Guide To Email Marketing
Email marketing is one of the major digital marketing strategies built on sending emails, developing, and maintaining relationships with existing and future clients. An effective email marketing strategy aims to convert potential clients into first-time buyers and then into recurring customers ...
Why Marketing Consultants Don’t Know It All
There is this notion that marketing consultants should know it all. They are after all qualified in marketing and are employed to steer a company or brand, but here are some reasons why they may not exactly know everything. And why technology helps fill the gap. They have other clients. Your ...
8 Reasons Why You Need a Blog Content Strategy
With all the different types of content available to use and explore today, you could be forgiven for getting distracted and neglecting your blogs. But that stops today! Blogging has, and should still be, one of your top priorities when it comes to content marketing, as it is the perfect avenue ...
How Storytelling Can Improve Your Content Marketing Strategy
Source: Marketing Eye Atlanta Content creation, in its simplest form, is storytelling. Telling stories is part of the fabric of humanity. Starting with cave drawings and folklore, the art of storytelling has transformed into what has become one of the fastest-growing and innovative industries ...
How to curate the most effective content
Sharing a compelling and resonating story to your audience is a goal for any brand. Andrew Davis, a keynote speaker states, “Content builds relationships. Relationships are built on trust. Trust drives revenue.” From a business perspective, content creation is an integral part of presenting a ...
Reasons Why Everyone’s Outsourcing Their Marketing
Marketing is effective, but it isn’t easy. In today’s modern environment, marketing particularly digital marketing has rapidly evolved transforming the way businesses operate. It’s safe to say most business owners aren’t exactly marketing experts. In order to run an effective and ...
How to Increase your Social Media Engagement
A common mistake many businesses make when it comes to social media engagement is placing a primary focus on increasing audience size alone. While audience size is an important factor, many businesses fail to prioritize their social media engagement as well which is just as important or even ...
Rethinking Your Marketing Strategy
During a time of such uncertainty, it is likely you’ve thought about rethinking your marketing strategy. With reduced demand for your product or services, the thought of perhaps saving some money has likely crossed your mind. It is important to remember that your competitors are likely to be ...
