2021, The Year to Outsource Your Marketing Department
- On : July 29, 2021
Many companies are wary of the practice of outsourcing. Despite reasonable skepticism, outsourcing may be an invaluable solution to strengthen your marketing department. Could it work for your business?
In 2004, the Harvard Business Review collected data showing that nearly,
“53% of respondents in a Forrester survey of B2B marketing executives aimed to outsource more than half their marketing activities.”
If 2004 was the gestation period of marketing outsourcing, imagine how many departments, resources and projects companies are outsourcing today.
In 2018, more than one-third of small businesses outsourced a business process, and 52% planned to do so in 2019. While it may seem like stepping into an unknown frontier, the process of outsourcing your marketing department elevates your team to the next echelon of business practice. You’ll save and accomplish far more than you could on your own.
Let’s pause for a minute.
I know what your thinking–how can a third party know what’s best for my company? Chances are that if you’re already thinking about outsourcing, you don’t know what’s best for your company (in the sphere of marketing). Contrarily, marketers specialize in the generation of content and the craft of key messaging that pivots your business toward success. Let’s take a minute to look at some of the benefits of marketing that will establish a foundation for success.
1. Cost-Effective Marketing
Outsourcing is more cost-effective than pooling resources to create your marketing plan. Without expertise, you’ll pour capital into avenues that show no return. Only after your money is spent, you’ll realize it didn’t pay the dividends you intended. Some marketing companies spend as much as $25,000 on a marketing plan that shows no return. However, generating and implementing a marketing plan that succeeds doesn’t have to be exorbitant. For example, outsourcing a marketing plan with Robotic Marketer only costs $1950.
2. Scaling and Internal Staff Load
Your team is small. Your startup has 10 people. Those 10 people focus on 20 different tasks. Scaling for the future, while operating in this dynamic will be improbably difficult. Statistics show that,
“34% of average-performing B2B companies feel that their current marketing processes won’t be able to scale up and meet their marketing challenges in the next 1 to 3 years.”
Outsourcing a marketing department exponentially increases your ability to build the scale and scope of your business. In your small business or startup, forcing your coders, business development specialists or content creators to scale your marketing plan could inevitably fail. Distributing these tasks to an experienced team of Marketers will free your team to focus on tasks pertinent to their titles and prepare your marketing plan for the long-term.
3. Savings and ROI
Where your savings grow, you can begin to focus on your ROI. As specialists in their field, professional marketers will design, develop and implement a marketing strategy catered to your business goals. Once they’ve targeted your primary goals and objectives they can develop a seamless strategy that serves as a north star to your focus on ROI.
If you have an interest in outsourcing your marketing team or creating a precise marketing strategy for your business you should explore opportunities with Robotic Marketer or its sister company Marketing Eye. We create solutions where marketing is made easy. Collect insights that inspire your business and data that will push you to the top tier of competition in your industry.