Know Your Audience, Engage Actively With Target Audiences

When Creativity meets with Artificial Intelligence

  • On : August 7, 2018

Written by Tom Durston


The public hysteria revolving around the rise of AI in the workplace has been well documented. The fear of humans first losing their jobs to computers followed by the common troupe of losing control of society is palpable. However, a concept previously left unsaid has been AI’s ability to think outside-of-the-box, or in this case the Robotic Marketer’s grasp on thinking uniquely and creatively. These traits have been what set marketer’s apart from the rest of the community. Creating novel, surprising and impactful campaigns which turn heads of customers and turn around companies’ fortunes. This has historically been the role of marketing, but where will this come from in the new age of marketing?

Specifically, how creative can a robot truly be? What can the public expect from a Robotic Marketer? These questions are dividing the marketing world. Some believe that a robot can’t compete with humans at all when its comes to innovating in a relevant way to a marketing problem. Others fear that not only will the Robotic Marketer be able to reason creatively, but it’ll do it better than human employees, causing a major overhaul in business procedure and the crash of a major profession.

The truth lies in between these two extremes. The Robotic Marketer’s creative ability cannot be underestimated, with its marketing decisions and rationale backed by computer logic and accuracy. It will offer up-to-date and relevant strategies which are highly likely to succeed for any business. However, the Robotic Marketer, at this stage and for the foreseeable future, will not be able to completely replace human marketers. These individuals can offer truly unique and innovative solutions to which the Robotic Marketer couldn’t even imagine, and such can focus on what makes them different from society, their creativity.

The beauty of the introduction of AI into marketing is the Robotic Marketer and regular marketer can work in tandem to improve the quality of marketing to heights never seen before. The logic and wide knowledge range of the AI combined with specific and nuance approach of a human will pose a formidable team. Exciting times ahead for all marketers, both software-based and flesh-and-bone.