socila media

The Evolution of Marketing Strategy: Embracing New Platforms and Data-Driven Insights

  • On : December 9, 2023

For small to medium sized businesses, staying ahead of the curve is imperative. This is the only way to survive what is predicted as a turbulent few years ahead. As new platforms like Threads and TikTok gain prominence, marketers face the challenge of evolving their strategies. As small to ...

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Adapting Marketing Strategy

Adapting Marketing Strategy: Embracing New Platforms and Data-Driven Insights in Evolution

  • On : July 28, 2023

Amidst the kaleidoscope of marketing changes and rising competition, businesses must wield their visionary lens to unlock the doorways to success. As new platforms like Threads and TikTok gain prominence, marketers face the challenge of evolving their strategies to optimise the full potential ...

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TikTok

Unlocking the Power of TikTok Advertising: Strategies for Small Businesses

  • On : March 23, 2023

TikTok has exploded in popularity in recent years, emerging as one of the fastest-growing social media platforms with one billion active users worldwide. Initially popular among younger demographics, the platform’s unique approach to content creation and sharing has captured the attention ...

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Tik Tok

TikTok: This content marketing strategy will blow your mind

  • On : December 1, 2022

TikTok is a well-known social media app that enables users to create, watch, and share 15-second videos captured using mobile devices or webcams. The app is renowned for its highly engaging user base and addictive nature because of its customized feeds of amusing short films set to music and ...

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Marketing Team Brainstorming

10 Marketing Strategies You Need in 2022

  • On : January 26, 2022

Over recent years there has been a significant change in the way we promote a business and how we leverage marketing to drive sales and generate leads. Digital marketing in particular is now in full swing and has accelerated with the pandemic and recent advancement of technology. It’s critical ...

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How TikTok has Become the Number One Social Media Platform

How TikTok has Become the Number One Social Media Platform with Coronavirus

  • On : March 27, 2020

Amid the social distancing guidelines brought upon by the spread of Coronavirus, celebrities have taken to TikTok to share how they are passing time in quarantine. TikTok has become the new hub for stars and organisations to connect with fans and spread awareness on the pandemic. Lebron James ...

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The Dramatic Rise of TikTok Marketing

The Dramatic Rise of TikTok Marketing

  • On : March 4, 2020

Since acquiring and merging with Musical.ly in 2017, TikTok, and its censored Chinese equivalent Douyin, have been downloaded more than 1.5 billion times. TikTok is a social media platform that allows users to upload short video clips of between 5 and 60 seconds. It is characterised by ...

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B2B Enterprise And The Early Adoption of TikTok App

B2B Enterprise And The Early Adoption of TikTok App

  • On : November 7, 2019

TikTok! No…we’re not talking about a clock.  TikTok is the world’s fastest-growing social media platform and its numbers are staggering. 500 million users and 1.2 billion downloads make the app ripe for user engagement. However, is it possible for the B2B ventures to adopt this ...

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