How AI is revolutionising E-commerce Marketing
E-commerce is one of the fastest-growing sectors in the digital world, with millions of customers shopping online every day. It is expected that by 2023, 22% of global retail sales will be made through e-commerce. However, with this growth comes increased competition and higher expectations ...
Navigating the Challenges of Quality in Marketing: Tips for Marketing Firms
Navigating the intricate terrain of marketing, firms and marketers do their best to exceed client expectations with impressive results. Yet, the constantly evolving landscape and soaring client demands pose challenges to upholding quality marketing consistently. When you compare the market, ...
Is AI being used to monitor staff activity?
In the dynamic landscape of technological trends, the use of Artificial Intelligence (AI) has permeated various facets of our daily lives, including the professional sphere. For many the thought of their work activities being monitored might make them a bit uneasy, but that is the direction AI ...
Once upon a time I needed to write a marketing strategy
Once Upon a Time: Sarah’s Quest for Business Growth Once upon a time, amidst the dynamic world of small businesses, there lived an entrepreneur named Sarah. Despite her unwavering dedication, Sarah found herself facing a formidable challenge – her business, though running for several ...
Women Pivotal To Driving Change In Narrative in Tech
How Women Are Changing the Story of Tech In the ever-evolving landscape of the tech industry, the role of women has been a subject of scrutiny and discussion. Despite more women gaining opportunities in capital raise initiatives, the narrative for sole female founders often remains challenging. ...
The impact of voice-activated devices on modern marketing
Voice-activated devices, such as Amazon Echo and Google Home, have revolutionized the way consumers interact with technology and search for information.
The Best Marketing Strategies for IT Consulting Firms
The IT world is one of the fastest evolving and growing worlds. And keeping up with it is essential to stay ahead of the competition, and one of the best ways to do so is by marketing the business, so more and more people are aware of it. But what exactly is a marketing strategy? […]
Entering Awards as a Marketing Strategy
As a serial entrepreneur, I have always watched with interest people who enter and win awards. It’s been a pastime of mine that has created curiosity around the paths that other entrepreneurs take. But it has taken almost 25 years in business for me to realize that entering awards needs ...
Discover Robotic Marketer’s Marketing Strategy with AI
For those who like ‘old school’ gamification, and are attending today’s speech on Marketing Strategy with AI students at Georgia Tech by Mellissah Smith, the CEO of Robotic Marketer accompanied by her dog Jolie, you might find this handy. Words to find Data Scientist CMO Marketing ...
