How AI is revolutionising Ecommerce Marketing

  • On : June 2, 2019

Artificial Intelligence is one of the biggest talking points for digital marketing. It is truly changing the way we do business and transforming the world of e-commerce as well. However, there are a few common misconceptions about AI that need to be cleared up before we can get into how its revolutionizing e-commerce marketing.

There is a myth that investments in AI are troublesome and costly, but that isn’t the case. You don’t have to invest in a forward-facing tool that could create confusion for your customers. Try a simple “off the shelf” AI tool. The simpler option uses machine learning to give product suggestions to customers and generate email recommendations. It’s a useful and less intimidating choice.

Now that you know AI isn’t as expensive or difficult as you think, let’s take a look at how it can be used for e-commerce marketing. Since AI can do so many different things you have options for how you want to use it. Depending on what you need AI can help you reach your goals. Artificial intelligence can be used to improve customer recommendations. Recommendations relate to customer items that are frequently bought together or bought as an alternative. AI can perfectly tailor messages to your consumers in a way that appeals specifically to them and increases their chance of making a purchase.

AI can also be used to send automated emails and responses intended to engage audiences and create action. These emails are based on customer interactions and data gathered from their information. No more stress for you, because AI creates the emails and sends them off all on its own. No need for you to spend time thinking of the message or sending mass emails when you have AI on your side.

Since AI is so vast and covers a great span of the internet it can listen to what people are saying about your brand online. This may sound a bit intruding but it can be very helpful when you are trying to respond to comments, reviews, or questions. It can give you the opinions of your customers so you know where your brand needs to improve. Timely searches for negative comments aren’t necessary anymore. AI finds those comments within seconds so that you can deal with the issue immediately.

Happy customers and less work for you, AI is truly revolutionizing the world of e-commerce. There are endless ways in which AI can improve your marketing plan. So sit back relax and let AI do the work for you.