How is AI reshaping marketing and sales

How is AI reshaping marketing and sales?

  • On : November 1, 2023

The analysis of large amounts of data is a very common practice in sales and marketing. All this can be achieved by an AI, which means considerable timesaving. A survey by SEMrush found that 53% of marketers use AI for data analysis, which is the most common use case for AI in marketing. We can take Robotic Marketer as an example; Robotic marketer combines Artificial Intelligence, machine learning, big data, data scraping, data science and diverse range marketing strategies and workshops. RM can realize a marketing strategy of 40 pages in record time. Robotic Marketer marketing strategies are smarter, more intuitive, market research and data-based, with in-depth analysis of competitors and market. It is a real added value that AI brings, something that could change everything.  

What are the benefits of AI for marketing and sales?  

Indeed, AI has capacities that are comparative to human cognitive capacities such as perception, reasoning, learning, interaction with the environment and problem-solving. In addition to saving time; AI can also bring automation, forecasting and personalisation.  

  • Automation 

It allows machines to make decisions, or at least to assist humans with a decision. For example, AI can help marketers and salespeople automate and streamline their workflows, such as scheduling, posting, sending, and tracking their campaigns and activities. AI can also help them automate and optimize their content creation and distribution, such as generating engaging and relevant copy, headlines, images, and videos.  

  • Forecasting 

It is based on having a strong correlation with data, to anticipate and develop models for future scenarios. For example, AI can help marketers and salespeople forecast and predict customer behaviour, preferences, needs, and expectations. AI can also help them forecast and predict market trends, opportunities, and threats, and adjust their strategies accordingly.  

  • Personalisation 

This refers to the capacity of AI to design and produce strategies to meet individual requirements. For example, AI can help marketers and salespeople personalise and tailor their message and content to each customer segment and individual, based on their data and insights. AI can also help them personalise and tailor their offers and recommendations, based on their purchase history and feedback.  

These benefits will redefine marketing and sales industries towards faster, more accurate and efficient practices, which will ultimately lead to higher customer satisfaction, loyalty, and retention, as well as increased revenue and growth.  

What are the challenges of AI for marketing and sales?  

Reshaping marketing and sales also refer to changing the workforce or training. Indeed, to integrate AI into marketing and sales it requires experts to drive this complex technology. The solution could be to hire new staff or could be to train marketing and sales teams to understand enough about data analysis to translate problems into AI questions. 

However, this also poses some challenges, such as:  

  • The skills gap

 There is a shortage of qualified and experienced professionals who can work with AI and data, especially in marketing and sales. According to a report by LinkedIn, the demand for AI skills has grown by 190% since 2015, while the supply of talent has not kept up. This means that finding and hiring the right people for AI-related roles can be difficult and costly.  

  • The ethical issues

There are also some ethical and social issues that arise from the use of AI and data in marketing and sales, such as privacy, security, transparency, accountability, and bias. For example, how can marketers and salespeople ensure that they are using customer data in a respectful and responsible way, without violating their trust or rights? How can they ensure that their AI systems are fair and unbiased, and do not discriminate or harm anyone?  

  • The human touch

There is also the risk of losing the human touch and connection that is essential for building and maintaining relationships with customers. For example, how can marketers and salespeople balance the use of AI and automation with the need for human empathy and emotion? How can they ensure that their AI systems are not too intrusive or annoying, and that they still provide value and relevance to their customers? 

These challenges require careful consideration and regulation, as well as continuous learning and improvement, to ensure that AI is used in a beneficial and ethical way for marketing and sales.  

What are some examples of AI in marketing and sales? 

AI is already present in the marketing and sales industry, and there are many examples of how it is transforming the way marketers and salespeople work and interact with their customers. Here are some of them:  

  • Robotic Marketer. As mentioned earlier, Robotic Marketer is an example of an AI-powered marketing strategy platform that can create a personalized and data-driven marketing plan in record time. The platform uses AI and machine learning to analyze market research, trends, and consumer insights, and generate a 50+ page marketing plan tailored to the business goals and objectives. The platform can also integrate with existing CRM systems, such as Pipedrive, HubSpot, or Salesforce, to provide even more powerful insights and automation capabilities.
  • Zia. Zia is an example of an AI-powered sales assistant that suggests workflows, detects anomalies and much more. She’s a sales assistant to every CRM user. Through a series of dashboards, Zia can show how successful the sales activities have been, spots anomalies enabling to spot mistakes before it’s too late, updating when the clients should be contacted, instead of dealing with voicemails and unopened emails and automating the tasks one would ordinarily do, optimising the performance of all sales workers who have adopted the platform.
  • ChatGPT. ChatGPT is an example of an AI-powered chatbot that can help marketers and salespeople communicate and engage with their customers. ChatGPT uses natural language processing and generation to understand and respond to customer queries and requests, in a human-like and conversational way. ChatGPT can also help marketers and salespeople provide information, support, guidance, and recommendations to their customers, and increase conversions and sales.

In conclusion, AI is taking over industry after industry and people who are adopting the technology are now witnessing the benefits of increased productivity. People and companies in the industry who have not adopted such artificial intelligence platforms will be left behind and will find themselves playing catch up with their competitors especially within the marketing and sales industry.  

AI is reshaping marketing and sales in many ways, by providing benefits such as timesaving, automation, forecasting, and personalisation, but also posing challenges such as skills gap, ethical issues, and human touch. AI is not a magic solution that can solve all the problems, but a tool that can augment and assist human capabilities and creativity. AI is not a threat to marketing and sales, but a partner that can help them achieve their goals and aspirations.