marketing strategy

Once upon a time I needed to write a marketing strategy

  • On : March 8, 2023

Once upon a time, a small business owner named Sarah had a problem. She had been running her business for several years but wasn’t seeing the growth she had hoped for. She had tried different marketing strategies in the past, but they never seemed to work as well as she had anticipated. She knew she needed a better marketing plan, but didn’t know where to start. Read more

voice-activated devices in marketing

The impact of voice-activated devices on modern marketing

  • On : February 1, 2023

Voice-activated devices, such as Amazon Echo and Google Home, have revolutionized the way consumers interact with technology and search for information.Read more

omnichannel approach

Why is an omnichannel approach to marketing so popular

  • On : October 17, 2022

The way businesses market their products and services in the modern world is ever-changing. With significant advancements in digital transformation, the demands of the market shift, and consumers have multiple channels to communicate these expectations. With the volatile nature of any market, businesses must ensure they can keep up with modernized forms of marketing their offerings. We now operate in a digital world, and consumers play an active role in how businesses market their campaigns. If companies want to succeed – they can’t get left behind!

 

What Is Omnichannel Marketing? 

Omnichannel marketing refers to the integration of messaging, branding, and online and offline channels, with the primary intention of improving the customer journey and providing a seamless experience. Omnichannel marketing forces businesses to take a consumer-centric view of their strategies to create a consistent brand experience. Modern consumers can easily view and purchase products, including online or in-store shopping. They can communicate this through social media and other offline touchpoints. 

 

More recently, omnichannel marketing has become an extremely populous approach to marketing, and consumers are provided with varied opportunities to access information surrounding a business’s products and services. Consumers expect a seamless journey, and companies that fail to deliver this will simply fall behind. After all, another business’s offerings are available at the click of a button. 74% of retailers have already started on an omnichannel strategy or have already implemented it; the rest are already behind. 

 

An omnichannel marketing approach is so prevalent in the modern world. It breaks down the boundaries that put consumers at the forefront of the journey and provides businesses various benefits. 

 

5 Reasons Why An Omnichannel Approach Is So Popular:

 

#1 IMPROVES CUSTOMER LIFETIME VALUE 

When businesses adopt an omnichannel strategy, they commit to putting consumers first. Customers want to buy in a way that is most convenient for them, and when customers feel that companies are setting their priorities first and are giving them some control, they will likely stay with those businesses. When customers feel valued, their trust in that business grows. Omnichannel marketing provides those consumers with a consistent experience across various platforms, where information is readily available whenever they want. As a marketer, it is pivotal that you obtain a mindset that focuses on doing what is best for the customer. 

 

#2 BETTER CUSTOMER INSIGHT 

Omnichannel marketing allows businesses to collect data from various channels, including social media, online carts, mailing lists, referral programs, etc. Through this data, companies are provided with many opportunities to improve their customers’ overall buying experience. Through the various channels that businesses use, they have a chance to understand them better and customize their communications and campaigns to these preferences. Personalizing campaigns to their preferences will make consumers feel they are cared about. 

 

#3 PROMPTS REVENUE GROWTH 

When businesses market products or services, success can be determined by the increased return on investment (ROI). An omnichannel marketing strategy can successfully expand a business’s revenue, given that segmentation and personalization of marketing campaigns are done right. When companies invest money in customer experience, revenue is considerably impacted. It is determined that brands that embrace an omnichannel approach increase their ROI by 35%. An omnichannel strategy is a highly effective way to obtain loyal and happy customers and makes a business more profitable. 

 

#4 INTEGRATED PROCESSES 

When businesses adopt an omnichannel strategy, various systems within the industry are integrated and are working towards one goal. Traditional and digital media are integrated, and communications are synchronized between all channels. With an omnichannel approach, customer service, sales, marketing, and inventory are all integrated, and these areas of the business are seamlessly working towards a common goal simultaneously. 

 

#5 COHESIVE STRATEGY AND IDENTITY

When taking an omnichannel marketing approach, a seamless strategy is implemented across all channels. This allows businesses to build a brand image and tone that is easily identifiable and differentiates them from their competitors. A business’s branding will be based on what its consumers are demanding and what they value. This approach will force a more comprehensive strategy, which will translate into increased customer loyalty. 

 

An omnichannel marketing strategy allows teams to target their consumers in the right spot at the right time. This approach will enable businesses to carefully analyze the customer journey at every step, allowing them to customize their messaging. Organizations can then make better-informed marketing decisions and optimize their campaigns. 

 

Need help with incorporating an omnichannel approach into your marketing strategy? Contact one of our expert marketing consultants at Robotic Marketer and leverage our world-first AI marketing strategy software to take your business marketing to the next level.

 

Image Source: shutterstock_1033008268

Market Researching

The Best Marketing Strategies for IT Consulting Firms

  • On : October 12, 2022

The IT world is one of the fastest evolving and growing worlds. And keeping up with it is essential to stay ahead of the competition, and one of the best ways to do so is by marketing the business, so more and more people are aware of it. But what exactly is a marketing strategy? A Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.” Statistically speaking, people are more likely to trust a brand they have heard of rather than a brand they have never heard of.

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Mellissah-Smith-Awards

Entering Awards as a Marketing Strategy

  • On : September 22, 2022
As a serial entrepreneur, I have always watched with interest people who enter and win awards. It’s been a pastime of mine that has created curiosity around the paths that other entrepreneurs take. But it has taken almost 25 years in business for me to realize that entering awards needs to be at the forefront of any startups marketing strategy – and I should know why.

In full transparency, Robotic Marketer always includes a list of awards that companies should enter or at least consider in every marketing strategy developed. It’s an important part of the marketing mix and can add a lot of value to an omni-channel marketing approach.

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technology

Georgia Tech Gamification Clues

  • On : February 8, 2022

For those who like ‘old school’ gamification, and are attending today’s speech to marketing students at Georgia Tech by Mellissah Smith, the CEO of Robotic Marketer accompanied by her dog Jolie, you might find this handy.

 

Marketing Careers

Words to find:

  • Data
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  • Brand
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  • Strategist
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About Marketing

Words to find:

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  • Intuitive
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Robotic Marketer is a game-changing marketing strategy technology platform that transforms the way we do marketing strategies for small to medium-sized businesses.

To find out more, contact us.

AI marketing

How to Enhance your Marketing Strategy with AI

  • On : October 4, 2021

The world of technology has come a long way ever since society got its first computer built in the 1900s. Modern technology goes far beyond what we initially thought it would, from computers and dial phones to laptops, smart watches and pocket-sized phones, with the most current and cutting-edge technology being artificial intelligence (AI).

Artificial intelligence is a wide-ranging brand of computer science that’s often built with intelligent machines capable of performing complex tasks that usually require human intelligence. Although this type of technology has been along for many years, it only recently become available to use for various tasks.

When someone mentions AI to you, the first thing that might pop into your mind might be robots, creepy-looking machines, or even the film ‘I am Mother.’ However, AI can do a lot more than you think, and one of those things is marketing.

Marketers use big data and machine learning as AI marketing tools, to boost the success and performance of their marketing campaigns. This directly leads to an increase in sales, profit, and revenue. Big data allows marketers to extract, aggregate, and divide large sets of data via automation, which is done automatically and saves manual time. After marketers are finished gathering and sorting the data, it’s analysed to ensure the best content will reach the desired audience.

Here’s how you can enhance your marketing strategy with AI:

Conduct a Predictive Analytics

One way to enhance your marketing strategy by using AI as a predictive analytic tool. It’s important to remember that the central point of AI marketing is using big data and machine learning tools to obtain information that can be analysed and read against several factors. These various factors can incorporate demographic data and website analytics.

Predictive analytics includes page views, amount of time spent on a page, bounce rate, click-through rate, and more. These metrics used by AI and allow you to make informed decisions about business resources and make future predictions.

Effectively Target and Segment Your Audience

One crucial aspect in marketing that all marketers should know well is to create a personalised digital marketing experience for customers. It’s important to understand how to target the right audience for your content. Marketers can do this by using customer data and machine learning algorithms to identify essential and recurring patterns. For example, demographic information about users based on specific pieces of content produced or how often a group of people does something with your content.

AI and machine learning algorithm can detect that people aged 20-35 are more drawn to social media articles, whereas people aged 50-70 are drawn to articles that relate to business and other interest like golf and bowls. If you begin focusing on content dissemination to a specific audience on a certain platforms such as social media, emails, ads, and so on, you can better reach your target audience and enhance engagement.

AI and machine learning algorithm can also obtain information about when (day and time) your content is accessed the most by users on platforms such as social media. This enables AI machine learning algorithms to obtain accurate and current information to understand the best times of day and to publish marketing collateral and achieve the highest levels of user engagement.

Adopt Chatbots

AI-powered chatbots are another way you can enhance your AI marketing strategy. Chatbots can converse with a human user through text or voice and provide a customer-centric interaction. This enables customers to contact your company during non-working hours, thus increasing your customer reach.

If you want to market your product/service to consumers who live on the other side of the world, AI can overcome time zones different, and ensure all queries and issues are immediately addresses. As a result, consumers can be quickly addressed, therefore enhancing your ability to communicate with consumers.

Overall, it’s clear that AI can be used to advance your marketing capabilities, enhance your marketing strategy, better reach your target audience, improve engagement, and address consumer queries. As technology continues to develop, AI will also continue to be a part of the 21st century and reduce tedious marketing and research-based tasks, while improving marketing results.

If you require a relevant and comprehensive marketing strategy or advice regarding your existing strategy and marketing activities, get in contact with our highly qualified team.

Image source: Shutterstock 1765670678

computer screen infographic

Creating A Website Isn’t As Daunting As It Sounds – Here’s How To Start One

  • On : September 3, 2021

Whether you are looking to build a new start-up website or make your current site more effective, understand how and what to do when creating a website is important. While creating a website on the surface may seem complicated with the number of variables and choices available, it’s a relatively straightforward process. As society places increasing importance on being digital, creating a website is crucial for success as this is the central focus of all online marketing efforts. Did you know it takes 50 milliseconds for a potential customer to form an opinion about your website.

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marketing technology

5 Ways Technology is Changing Marketing Consulting

  • On : July 23, 2021

Advances in technology affect every part of our lives, so it’s without question that it has significantly changed the world of marketing too. Marketing consultants have to adapt their strategies to keep up with a very technology-driven society.

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Technology marketing strategy

5 Marketing Strategies for Technology Companies

  • On : June 24, 2021

More than anyone, technology companies are faced with the challenge of increasing online competition. Not only are the number of competitors growing, but the innovations and technologies they possess have the ability to challenge even key players in the market. Here, we have suggested 5 marketing strategies that technology companies should consider for their upcoming marketing plan. Before you make any marketing decisions, it is vital to consider the position you are in.

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