Mastering the Art of Comprehensive Marketing Strategy: From Development to Analysis

  • On : February 20, 2024

Designing a marketing strategy and breaking it down into actionable components, including content marketing, and then moving onto reporting and analysis, involves a systematic approach. Here’s a flow that encapsulates this process:

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The ROI of UX Design: How a Great User Experience Can Drive Revenue Growth for Your Business

The ROI of UX Design: How a Great User Experience Can Drive Revenue Growth for Your Business

  • On : April 17, 2023

Today User experience (UX) design has become an essential component of successful businesses. UX design focuses on creating products and services that are easy to use, intuitive, and enjoyable for the end-user. It involves understanding users’ needs, preferences, and behaviors and ...

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Your Marketing Campaigns

Maximizing ROI: Measuring the Success of Your Marketing Campaigns

  • On : January 25, 2023

Marketing campaigns are crucial for the growth and success of any business. However, with the increasing competition in the market, it has become essential to measure these campaigns’ return on investment (ROI) to ensure that they are effectively reaching and converting potential customers.

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B2B Marketing

This is what every B2B marketing company should be considering when allocating a marketing budget

  • On : May 24, 2022

Whatever your company’s marketing objectives are, it’s easier to achieve them when you have a proper budget to guide you. In the age of digital marketing, it’s important to understand how to allocate your marketing budget to increase your ROI and create valuable metrics that you can use ...

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re-evaluate your marketing approach

Why Now Is The Best Time To Re-evaluate Your Marketing Approach

  • On : August 10, 2021

Amidst the most unpredictable times of our generation, being able to adapt and adjust is now more important than ever. Focusing your attention on re-evaluating your marketing approach will provide you with the critical direction you need to stay competitive. 

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2021, The Year to Outsource Your Marketing Department

2021, The Year to Outsource Your Marketing Department

  • On : July 29, 2021

Many companies are wary of the practice of outsourcing. Despite reasonable skepticism, outsourcing may be an invaluable solution to strengthen your marketing department. Could it work for your business?

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Why You Are Likely To Succeed With A Marketing Strategy

Why You Are Likely To Succeed With A Marketing Strategy

  • On : November 27, 2020

As business owners move forward into 2021, many are considering the changes that need to be made to their marketing strategy for success in the New Year following the countless challenges of 2020. As the core channel through which businesses communicate their value with potential customers and ...

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Sinking in a Sea of Customers? Swim with CRM

Sinking in a Sea of Customers? Swim with CRM

  • On : November 14, 2019

CRM is a strategic approach to detailing and maintaining relationships with current and potential customers. Proper use of CRM tools streamlines your customer pipeline and pivots your business toward success. Let’s take a deeper dive.

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The ‘Why’ Behind Marketing Strategies: Don’t Just ‘See What Sticks’

The ‘Why’ Behind Marketing Strategies: Don’t Just ‘See What Sticks’

  • On : October 26, 2019

An old method (I might even say an archaic way) to see if spaghetti is done boiling was to throw a single noodle strand at a wall. If it stuck, it was done boiling and ready to eat. SMBs are trying the same thing with their approach to strategic marketing, only they are forgetting one […]

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How to Capture the Focus of CEOs in Strategic Marketing

How to Capture the Focus of CEOs in Strategic Marketing

  • On : October 25, 2019

Approaching a CEO is a short hike, you just have to build up the confidence. Now, whether or not you truly get their attention is like summiting Everest. So how do we make the climb?

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