Email Marketing Analytics: How to Measure And Report On Key Metrics
The importance of email marketing has been discussed countless times as part of a good marketing strategy. We could even talk about how to optimize emails and improve them or the common mistakes to avoid. Nonetheless, does any of that truly matter if we don’t know if they are generating ...
Is There A Digital Dashboard For Marketing Strategy?
A digital dashboard is a visual representation of marketing statistics such as data metrics, data points and KPI’s. It helps improve aspects such as turning data into business value by showing only the most important data points and better leverage statistics in order to improve business ...
Updating Your Marketing Strategy is Critical in Seeing Success
A marketing strategy refers to a business’ overall game plan for reaching prospective consumers and turning them into customers of their products or services. Given the nature of the business environment, it is imperative that companies update their marketing strategies as their goals and the ...
5 Ways Financial Services Firms are Winning Using Marketing Technology
According to an annual study conducted by Statista, there were 8,000 marketing technology solutions available to industry professionals in 2020. MarTech, as some may call it, is flourishing with a number of these tools becoming increasingly popular in the business landscape.
5 Inexpensive Marketing Ideas For Small Businesses
Small businesses can build effective marketing strategies with inexpensive marketing ideas and tactics that build brand awareness and achieve marketing objectives. Marketing is possible on a small budget or, in fact, no budget as you can adopt marketing strategies and ideas that will reach and ...
Automation and the Marketing Discipline
In today’s corporate world, change is an unavoidable reality. One of the most sought-after management abilities is the skill to master and exploit change, this is especially true in marketing, where the rate of change is always increasing. So, is the profession of the traditional marketer ...
Which Marketing Strategy is Right for my Business?
The purpose of marketing is to link your company’s value to the appropriate consumer base. It’s a basic concept with a million distinct strategies involved. Knowing which marketing approaches are viable and which are a waste of time can help reduce costs, increase awareness, and ...
10 Marketing Strategies Your Technology Company Needs to Use
Just like how technology is continually developing, the market is also changing. A digital presence is becoming more important, and increased competition makes the differentiation between competitors harder. Technology companies must continue to push the boundary of possible both in their ...
