Is There A Digital Dashboard For Marketing Strategy?
A digital dashboard is a visual representation of marketing statistics such as data metrics, data points and KPI’s. It helps improve aspects such as turning data into business value by showing only the most important data points and better leverage statistics in order to improve business decisions. Every company should use a digital dashboard, but which one would be best suited to your company and your marketing strategy?
Here are the best easily accessible features you should use to advance your online marketing strategies:
Google Analytics is a tool that gives you an in depth look at your website or app performance which integrates with Google’s advertising and marketing platforms. Without data, it is impossible to show what effect your strategies are having.
Google Analytics provides access to the amount of data related to how users find and interact with your site and is the most popular analytics-based tool with over 28 million current users. For example, you can see how many people visited a specific page, how long they remained there, where your users live, how certain keywords perform, and so forth.
Analytics is an extremely broad and flexible tool that affords you valuable insight into the performance of your website. By tracking performance and progress it streamlines the process and gives your company the best opportunity to improve your KPI’s.
Search Engine Optimization (SEO)
Search engine optimization (SEO) is key to identify content relevance which allows your webpages to become easily findable, more relevant, and popular. This is important seeing as 68% of online experiences begin with a search engine. In order to grow there needs to be a performance benchmark, such as key performance indicators (KPI’s), in place to continually grow your online reach to clients.
An SEO digital dashboard provides a key view of all your data from multiple perspectives such as what needs better optimization, your website traffic, the best performing webpage, keywords best suited for your content, and much more. All of this data is then able to indicate where your website requires work in order to drive organic search results and website traffic from search engines such as Google.
SEO performance is largely determined by changes you make to your website, what your competitors are doing, and changes that search engines make to their search result pages. Search results are constantly changing to provide the best user experience for their users which is why data shown through dashboards are great to ensure that you stay on top of trends.
Analyzing what your competitors are doing online is important as their ideas may inspire you or could prevent you from making mistakes by adjusting your marketing strategy accordingly.
To facilitate this process, a digital dashboard can help you to determine which competitors to monitor, and which aspects of their businesses are worth analyzing. You can then see quantitative data of your competitors’ social media including audience, engagement, and content metrics, which can enable you to make smart, data-driven decisions instead of only focusing on your own content. This also provides your company with a greater idea of current trends within your industry and therefore helps to generate new innovative ideas.
Blogs focus on sharing meaningful, relevant, and engaging content. It is vital to understand your audience seeing as 80% of internet users interact with both social media sites and blogs. It is important to understand your statistics to ensure that you are able to reach your users effectively. Having all the numbers needed within one dashboard makes your blogging more consistent, strategic and results orientated.
Dashboards can show statistics such as engagements, likes, comments, brand competition and monitoring. Keeping track of user actions for a timely reaction and be updated on your blogs external performance and monitor your competition to further improve KPI’s
Customer Relationship Management (CRM)
Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
This is shown in a digital dashboard to give you a clear overview of your customers. With everything in one place, a simple, customisable dashboard can tell you a customer’s previous history with you, the status of their orders and any outstanding customer service issues. You can also choose information from their public social media activity including likes, dislikes, and what they are saying about your company or competitors. Using CRM solutions helps to fully understand sales or potential prospects coming in to be more accurate. There is a clear visibility of every opportunity or lead showing a clear path from inquiries to sales.
A sales funnel is the marketing term for the journey potential customers follow on their way to purchasing. A sales funnel dashboard allows you to see data as the buyer moves through each stage of the buyer journey. Also highlighting where you could potentially lose buyers.
Tracking key sales funnel metrics is helpful for better revenue, forecasting, improving sales and your marketing strategy, and converting visitors into paying customers
Email Marketing is a form of direct and digital marketing that uses email to reach target audiences about anything they’re trying to promote. More than 90% of people aged 15-64 use email regularly. This clearly indicates that email marketing can be an effective way to engage your subscriber audience and as well as prospective customers, helping your customers be aware of your brand and any key information they may need in order to make a purchase.
An email marketing dashboard highlights key metrics that indicate the performance of your business’s email campaigns through the amount of reads and clicks on an email that leads to website views. By displaying real-time metrics in your email marketing dashboard, you are able to continuously improve your email marketing campaigns.
These digital dashboard features are accessible to marketers and are a great way to improve your brand KPIs. If you are looking to access real-time data and gain control of your performance and progress it is time for you to use digital dashboards to your advantage.
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