Transform Your Marketing Strategy with AI: Create a Personalized Plan that Drives Business Growth
As a marketer, you know that understanding your target audience and creating a compelling brand message is critical to driving business growth. But how do you ensure that your marketing programs are delivering the results you need? The answer lies in creating a personalized and data-driven marketing strategy, which can be achieved through the “Develop Your Own Marketing Strategy Using AI” Masterclass. Read more
How to Develop an AI Marketing Strategy
Artificial intelligence (AI) has the potential to revolutionize the way businesses approach marketing. By automating certain tasks and providing valuable insights, AI can help companies save time and resources while also improving their marketing efforts. However, before you can start using AI in your marketing strategy, you need to know how to develop a plan that will be effective for your business. Here are some tips to help you get started.Read more
How Businesses Become More Competitive
When we started Robotic Marketer 5 years ago, the idea was to ensure that every company around the world had a marketing strategy in place. We did this to help be more competitive in the market, and drive customer acquisition.
Be Ready To Fail…
…without marketing, of course. If you think your business can succeed without marketing, think again. Marketing is necessary for every stage of business operations: attracting new consumers, assisting in purchase evaluation, and keeping customers engaged long-term. Marketing is an invaluable asset used to help achieve business objectives. Creating a marketing strategy is the ultimate way to facilitate growth and success in your organization.
Why Every Business must have a SWOT Analysis
Conducting a SWOT Analysis isn’t just something you learn to do for your Marketing Degree. Conducting a thorough review of your Strengths, Weaknesses, Opportunities and Threats is crucial for businesses looking to stand out for the crowd and generate more leads. Without understanding what is going well and what isn’t in your business, you won’t be able to come up with an effective marketing strategy.
4 Marketing Trends to Outrank the Competition in 2021
Marketing dynamics have changed dramatically in the past year, in the wake of a global pandemic, providing an ever-growing reason to be aggressive in your marketing strategy and find the pockets of opportunity dotted across the new terrain. With a reduction in the size of the global economy and the number of entrants remaining high due to government support, competition within the global economy has never been higher. Thus, providing evermore reason to consider an overhaul on your current marketing strategy. Here are some of the biggest marketing trends to look out for in 2021 and capitalize on the upcoming opportunity.
The Year of the Chatbot
The explosive growth of the eCommerce market has seen the need for online support grow ten-fold. Chatbots’ use has become ever-growingly popular, with companies who use Chatbots saying they saw a 50% growth in sales.
Since an automated system can handle common customer questions and basic tasks, the use of Chatbots can cut costs by up to 30%, allowing companies to produce higher profit margins and maintain a high level of customer satisfaction. Using an automated system allows more questions to be answered within a given time, whilst delegating the more complicated tasks to support professionals. IBM says that superior software development has seen that Chatbots can answer 80% of standard questions. The increasing use of Chatbots sees the enhanced utilization of professionals whilst still speeding up customer response times.
A recent survey by Drift shows that of respondents, 37% of people chose to use a Chatbot to gain an answer in an emergency because the service provided a quicker response time than their human counterparts. It’s becoming clear that people are becoming more time-pressed to get answers to questions, hence diversifying the range of communication tools to increase customer satisfaction.
The Popularity of Short-Video Content
With more people confined to the four walls of their own home, people were looking for new and creative ways to stimulate themselves, to cope with the ‘new normal’. A new trend that became dramatically popular overnight was the use of short video content.
A survey by HubSpot shows that of survey respondents, 80% of video marketers claim that video has “directly increased sales”, indicating that short videos are becoming widely popular. The curation of short videos published across a wide range of media could see the acquiring of customers from different areas beyond the traditional.
Now that videos also show up on Google and other search engines on the results page, this is a great time to incorporate your video marketing content into your SEO optimization program.
For instance, watching the rapid uptake of TikTok has provided invaluable evidence that this trend is increasing amongst the younger generation. TikTok’s global penetration is currently standing at 18% of global internet users. With 32.5% of those aged between 10 and 19, incorporating video content into your marketing campaigns could be crucial if your brand’s target audience sits at a younger demographic.
Statistics show that people’s attention span for irrelevant content is shrinking with the average Facebook video watch time to be 10 seconds. Effectively meaning that if you are looking to gain new customers or get a message across to a disinterested or new audience, doing so in under 10 seconds is your best way to do so.
The curation of Instagram reels supports evidence that short-length video content is viral and is here to stay. Currently, many of the content is individually created and was initially designed to express themselves during the pandemic. Still, the whole market is yet to be capitalized fully by the commercial industry.
Virtual Life is here to stay!
The explosion of Zoom and other virtual event hosting platforms seems like it is here to stay. The new way of connecting with friends, family, and co-workers has tapped into a completely new market, bringing about a whole new level of convenience to those who prefer their ‘at-home’ comfort and convenience.
With virtual events lacking the need for transportation to and from, no lodging and being much more affordable for smaller businesses, the appeal in virtual events has never been higher to both the company and the customer.
A new market has been discovered, and it looks like it’s here to stay. Although it might not tap the same type of audience, 52% of organisations say they see the same or more attendance than expected to see at an in-person counterpart.
By incorporating both in-person and virtual events into your marketing strategy, you are diversifying and expanding your hosted events’ reach.
Shoppable Social Media
If 2020 has taught the world anything, it’s that online shopping is the future; expecting consistent growth over the coming years. The pandemic has seen the rise of shoppable posts where content is posted to social media with a direct link or opening a pop-up window for purchase within the same app. The process of scrolling your social media to purchasing a liked product has never been more straightforward.
This trend has seen the extensive use of social media influencers, who are the main subject of this marketing trend. For instance, the growth of eCommerce has increased by 44.5% year-over-year due to the COVID-19 outbreak.
Popular platforms such as Instagram, Facebook, TikTok and Pinterest all uphold colossal power when capitalizing on influencer marketing and social media marketing. Businesses effectively now can create their entire physical store into a social media account, heightening the convenience to the customer again.
To stay ahead of your competition, creating a digital presence is essential for building customer relationships and adding to the ease of online shopping.
The marketing world will never sit still, especially in such volatility. If there was ever a time to capitalize on the opportunities available, attracting new customers and expanding revenue – then now is a perfect time.
Creating the perfect marketing strategy encompassing the latest and upcoming trends can be complex. Robotic Marketer represents the pinnacle of marketing strategy development and can help businesses of any size encompass these new and upcoming trends of 2021 to stay ahead of the crowd.
Marketing Strategy for B2B – Influencer Marketing
Influencer marketing has been around for a while, however, has often been seen as a B2C tactic; leading to its slow acceptance in B2B circles. While B2C companies were flourishing through the help of mega-influencers, B2Bs have been skewed towards more traditional ways of marketing. But, this is changing.
Research suggests that 92% of people trust recommendations from individuals over a business advertisement. With the price of paid advertisements (Google ads/ social media ads) on the rise, influencer marketing is becoming important for B2B companies when considering cost-effectiveness. Note that 91% of B2B transactions are influenced by word of mouth, and the impact of referrals is crucial to the success of the business.
What is Influencer Marketing?
Influencer marketing uses influencing personalities or leaders to drive a business message to the larger market. This marketing strategy allows your business to hire or pay influencers to promote your product or service to the target market. This tactic goes hand in hand with content marketing, especially in this digital era. Content is everything, and to achieve success in influencer marketing you’ll need to create content to engage with the influencers you’re aiming to get on board.
Benefits of B2B Influencer Marketing
Influencers offer a unique point of view to your business that resonates with your target audience. This marketing strategy will not only promote your content but will also provide you with valuable networks and professional contacts. Here are some key benefits:
Develop credibility for your organization
You might be offering a unique product or service that makes you stand out from your competitors but it is hard for prospective clients to understand what you do due to the complexity of B2B products and services. Hence, business decision-making teams often face difficult purchasing choices. Businesses are likely to purchase from businesses that are logic-driven and authentic. Having credibility to your organization through influencers adds value to your business.
Fresh Content Opportunities
There is no doubt that content is hard to maintain. Many business leaders find it difficult to produce content relevant to their industry and market. With influencers at work, your company will have relatable content to share and stimulate engagement. By sharing influencer content you tend to build a relationship with your target audience.
Reach a new and relevant audience
The goal of influencer marketing is to reach a wide audience. This can be a good marketing tactic for businesses looking to acquire new customers. It can be difficult for businesses to generate leads. Influencers build a pathway for businesses to reach out to other businesses and build meaningful connections.
Build your B2B Influencer Marketing Campaign
With all this knowledge in place, here are a few tips on how to create your B2B marketing campaign.
- Work with micro-and nano- influencers
People are aware that high-profile influencers and celebrities make millions of dollars in promotion and produce invaluable endorsement. In this case, micro-and nano- influencers are beneficial. It not only helps you connect faster to prospective clients and generate leads but is also cost-effective.
- Create a buyer persona
Conduct market research to understand your buyers. Create a persona resonating with your target audience. Through this, you’ll be able to choose your influencer more wisely. If you don’t find the right influencer, you are unlikely to reach the right business audience.
- Educate – Tell a story
Customers are attracted to content that tells a story or provides value. Companies should focus on content, tell your business history, your company values, resonate with your target customer. Encourage your influencer you work with to promote your product or service through a story or experience.
- Track your campaign success
Produce metrics relating to reach, sales, and product or service awareness to measure and analyze the success of your influencer marketing campaign. This will allow you to see where you need to improve and amend your campaign accordingly.
Influencer marketing can be difficult to implement for B2B companies as compared to B2C companies. But it is seen that B2B companies can also benefit from practicing influencer marketing.
Need help from a marketing consultant with your B2B marketing or lead generation. Robotic Marketer can help your business with Marketing Strategies based on market research, including an in-depth analysis of competitors. Our marketing consultants will ensure that you will receive the best marketing strategy available in the world today.