AI and machine learning

What is the difference between machine learning and AI?

  • On : November 24, 2023

Two buzzwords that continuously keep popping up in the field of marketing are artificial intelligence (AI) and machine learning (ML). These words also seem to be used interchangeably as many people believe them to be the same. Although they are similar, they are not quite the same, but many ...

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Robot marketing strategies

Can a robot write your marketing strategies?

  • On : November 23, 2023

The answer is Yes. Robots can do everything these days, including writing marketing strategies. Writing a marketing strategy is not an easy task, it requires a lot of time, effort, research, analysis, creativity, and evaluation. However, what if there was a robot that could do it for you? This ...

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How Pinterest Works to Boost Your Business & Sales

How Pinterest Works to Boost Your Business & Sales

  • On : November 22, 2023

For many, Pinterest is that social network where only women hang out and spend their time-sharing beautiful pictures from all walks of life. Pinterest currently has 459 million users worldwide, including 98 million in the US.  But turns out, Pinterest is much more than that. If you know how ...

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alex-wong

What is the Future of Marketing 2023

  • On : November 21, 2023

In the dynamic realm of marketing, the only constant is change. Over the past few years, this change has been accelerated by the relentless growth and evolution of technology. As we step into 2023, the landscape of marketing is undergoing a profound transformation, driven by the pervasive ...

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What’s with all the hype around artificial intelligence

What’s with all the hype around artificial intelligence?

  • On : November 5, 2023

When thinking of artificial intelligence, we remember being beaten by our computer during a solitaire card game, or we imagine robots that can think like humans. In the worst case, Artificial Intelligence refers to post-apocalyptic scenarios where robots take control of the world. However, AI ...

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Improving knowledge of AI

4 reasons why we have to improve our knowledge about AI

  • On : November 2, 2023

In the ever-evolving landscape of technology, Artificial Intelligence (AI) stands as a formidable force reshaping industries and influencing the core fabric of our society. AI is expected to see an annual growth rate of 37.3% from 2023 to 2030, reaching a market size of $407 billion by 2027. As ...

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nathan-dumlao

How AI is revolutionising E-commerce Marketing

  • On : November 2, 2023

E-commerce is one of the fastest-growing sectors in the digital world, with millions of customers shopping online every day. It is expected that by 2023, 22% of global retail sales will be made through e-commerce. However, with this growth comes increased competition and higher expectations ...

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The ROI of UX Design: How a Great User Experience Can Drive Revenue Growth for Your Business

The ROI of UX Design: How a Great User Experience Can Drive Revenue Growth for Your Business

  • On : April 17, 2023

Today User experience (UX) design has become an essential component of successful businesses. UX design focuses on creating products and services that are easy to use, intuitive, and enjoyable for the end-user. It involves understanding users’ needs, preferences, and behaviors and ...

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Transform Your Marketing Strategy with AI: Create a Personalized Plan that Drives Business Growth

Transform Your Marketing Strategy with AI: Create a Personalized Plan that Drives Business Growth

  • On : March 9, 2023

As a marketer, you know that understanding your target audience and creating a compelling brand message is critical to driving business growth. But how do you ensure that your marketing programs are delivering the results you need? The answer lies in creating a personalized and data-driven ...

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HOW TO DEVELOP AN AI MARKETING STRATEGY

How to Develop an AI Marketing Strategy

  • On : January 3, 2023

Artificial intelligence (AI) has the potential to revolutionize the way businesses approach marketing. By automating certain tasks and providing valuable insights, AI can help companies save time and resources while also improving their marketing efforts. However, before you can start using AI ...

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