10 Key Elements to Include in Your Website Development Strategy for Maximum Impact
In today’s digital age, a website is a crucial component of any business’s online presence. It is often the first point of contact that potential customers have with a brand, and it can make or break the user’s experience. Therefore, it’s important to have a website development strategy that will maximize impact and ensure that your website meets your business goals.Read more
Tips to creating a Strong Brand Identity in a Crowded Market
Creating a strong brand identity in a crowded market can be a challenging task. With so many competitors vying for the attention of consumers, it’s essential to stand out and make a lasting impression.Read more
If Your Brand Lacks Identity, Your Team Lacks Purpose in 2023
It is an organisation’s purpose to serve as a base for growth and a mirror to reflect its presence in the world. It expresses why a company exists, what problems there are to answer, and who it aspires to be to each person it encounters. Which is essential when 64% of consumers say shared values with a brand is the main reason, they maintain a relationship with the company.
How to develop a go-to-market strategy
You’ve come up with an idea that you know is going to save businesses a considerable amount of time and money by solving a problem in a way no one has thought of yet (as far as you know). You’ve gone through the process of pitching it to investors and raised enough capital to develop and refine it. Your product is in the final stages of completion and is almost ready to hit the market. You launch it and against all your foreseeable expectations, it flops. Your solution: develop an effective go-to-market strategy.
How Businesses Become More Competitive
When we started Robotic Marketer 5 years ago, the idea was to ensure that every company around the world had a marketing strategy in place. We did this to help be more competitive in the market, and drive customer acquisition.
SEO Marketing Tactics You Should Avoid
Here are some tactics you should avoid when it comes to your SEO strategy:Read more
7 Reasons Why Marketing is More Than Advertising
Most of the time we will use these terms interchangeably, not aware of their separate uses.
On the surface, we may link these terms to a wide range of activities that promote a specific message and expand the awareness of a brand or product/service. However, in order to truly maximize your company’s promotional efficiency and effectiveness you will need to understand the nuances that distinguish these processes from one another.
To provide a more clear picture of what separates these distinct activities, we have gathered the following 7 reasons as to why marketing is much more important than advertising.Read more
Why your Technology company is falling behind – The Do’s and Don’ts of Marketing in Tech
Emerging technology companies can have bright business prospects, however, without the right marketing strategies in place, their ability to attain long-term goals is far from reach.
You may ask; Why are such prospective companies still failing to succeed in their marketing?
My answer to this question is quite simple.Read more
How Storytelling Can Improve Your Content Marketing Strategy
Source: Marketing Eye Atlanta
Content creation, in its simplest form, is storytelling. Telling stories is part of the fabric of humanity. Starting with cave drawings and folklore, the art of storytelling has transformed into what has become one of the fastest-growing and innovative industries today: entertainment. People go to see movies to get swept up in the drama, romance, and action of the latest narrative. If people have an emotional response to these kinds of stories, what’s keeping them from connecting with your story? Crafting content through the lens of telling a story gives your audience a great opportunity to connect to your brand and your product. Everyone has an interesting story. You just need to figure out how to tell yours. Below, we have some ways that storytelling can dramatically improve your content marketing efforts.
Tap into an emotional connection
If you’re looking to connect with your audience, consider using emotional details as a sort of hook for the reader. The “voice” of your brand should be passionate and energetic, informing and educating your audience on all the good that your company can do for them. People will be interested in your story, so don’t be afraid of sharing the journey of your company. That’s right, the good, the bad, and the ugly. Failures are just as important as success. Additionally, you can address the various problems that your solution fixes, drawing on customer stories.
Tell authentic stories
Telling authentic stories is the only way to truly boost your content marketing. Making up stories about your brand or your product is a recipe for disaster. There are plenty of examples of fabricated stories backfiring, which is a PR nightmare. Take the time to work on the angle to your story:
- How did your business get started?
- What’s your history?
- Who is the hero of your story?
- How has your product/service helped your customers?
- What do you have to offer?
- What are your biggest failures?
Authenticity helps to build brand loyalty and trust. If your audience sees that you are putting out fake stories, it will be hard to win their trust again.
Let your customers tell their story
The best weapon in your content arsenal is the word of your own customers. When your customers have a great experience, you can get a lot of mileage out that relationship. A great experience equips and empowers your customers to share their experiences with others. People are much more likely to trust the opinions of those who have used a product or service. If people know that your company provides a quality product and excellent service, they will be much more likely to convert as opposed to a simple cold call. Their testimony will have a much greater influence on your target audience.
Source: Marketing Eye Atlanta
Why You Are Likely To Succeed With A Marketing Strategy
As business owners move forward into 2021, many are considering the changes that need to be made to their marketing strategy for success in the New Year following the countless challenges of 2020.
As the core channel through which businesses communicate their value with potential customers and retain clients in the long-term, marketing should always be a key focus for businesses seeking to expand their operations.
Investing carefully in marketing to grow your business in the digital space is vital to maintain a competitive edge in the face of ever-changing digital marketing services and media platforms.
To facilitate this, a marketing strategy is critical to making sure that your marketing activities are as impactful as possible, acting as a guidebook to allow you to focus on the most powerful actions that you can take as a business.
As specialists in creating tailored, effective marketing strategies for small and medium businesses, here are some key reasons you are more likely to achieve success with a marketing strategy.
A marketing strategy allows you to cover your bases
Marketing strategies outline research-based methods of improving your digital presence and growing your reach. A tailored strategy explicitly outlines actions that will improve customer experience and make your business stand out from the competition.
Whether this be posting regularly on social media channels, having a well-designed website, or creating quality content for your audience, a strategy allows you to cover your bases and ensure that there are no gaps in your marketing efforts.
This means that marketing activities can be focused on tasks that will deliver the highest impact possible and also bring you up to speed with competitors.
A marketing strategy helps you achieve your business goals
A marketing strategy should not be a cookie-cutter approach, but rather a specific approach for your organization me i.e. it is closely aligned with your business goals.
Regardless of the nature of your business and your objectives, a smart marketing strategy will outline key steps to take to achieve them.
Whether you are looking to gain more long-term clients, expand internationally or launch a new product, a marketing strategy will help you to plan and execute marketing activities that will help you achieve your business goals.
A marketing strategy takes the guesswork out of marketing
As a business owner, you want everything that you do to actively contribute to your business whilst avoiding marketing activities that cost more than the benefit they deliver.
A tailored, research-based marketing strategy enables your business to only engage in impactful marketing activities.
By discussing with a marketing consultant and your internal marketing team in developing your strategy, you are being decisive about the activities that will and will not benefit your business, providing clarity in the actions you will take, allowing you to plan and budget more effectively for future periods. For this reason, a strategy takes the guesswork out of your marketing activities.
By clearly outlining what exactly you need to do, you can focus on maximizing the ROI on marketing, ensuring that your marketing activities are cost-effective and aligned with your objectives.
A well-defined strategy allows for better collaboration
When you have a clearly defined marketing strategy, it makes it easy for all members of your organization to familiarise themselves with your key branding, messaging, and image. This enhances the presence of your organization, since having consistent branding is crucial in a digital setting, but also has the added impact of making it easy for multiple team members to collaborate or share tasks with each other.
A strategy establishes a rule book for anyone working on marketing activities and ensures that all marketing efforts are consistent and of high quality. This means that team members do not need to reinvent the wheel when they work on marketing-related activities, but rather have a clear guide to make sure that their work is impactful and in line with the strategy and the goals of the organization.
It helps you with future strategies
Your marketing strategy should not be the same every year. Having a clear marketing strategy allows you to see what worked and what didn’t, allowing future strategies to be adapted around these observations.
If something hasn’t worked in a specific year, you can remove that from your strategy and if you have discovered a new, creative way to engage your target market, you have the freedom to implement this in future strategies.
All of your future marketing strategies will become iterations of past strategies, leveraging the experience and knowledge of your successes. This means that each strategy is more likely to have a significant impact on your business. Therefore, a marketing strategy can be viewed as a valuable asset in the long-term growth of your business.
By putting thought into your strategy now, and revising it in future periods, you can add valuable knowledge and insight into all future strategies, improving the impact of marketing activities and the strength of your brand in the long run.
With so many benefits to your business, a clear marketing strategy is a necessary ingredient to success. With a well-defined strategy, you are likely to gain clarity in the actions you need to take to have a maximum impact on your business and drive engagement and reach.
When planning your business strategy and goals in the new year, ensure that you focus on reviewing your past marketing strategies or implementing a clearer strategy if this is something that has not been done in past.
Investing time into your marketing strategy can lead to immense short- and long-term benefits, allowing you to help your business thrive.
How Robotic Marketer can help
If you need help developing or refining your marketing strategy, the experts at Robotic Marketer are here to help. Contact us today and allow us to help you create an impactful marketing strategy for 2021 that is centered around your unique needs and business goals.