How brand ambassadors can help your marketing plan succeed
Marketing is a crucial and challenging activity for any business, as it involves creating and communicating value propositions, building and maintaining relationships, and influencing and satisfying customers. Marketing is also constantly evolving and adapting to the changing environment and ...
The Ultimate Guide to Social Media Marketing in 2021
Where eCommerce and Social Media Collide We’ve already witnessed the introduction of eCommerce into social media most notably with Facebook Marketplace. This year, Instagram also launched its in-app shopping feature. Predictions for 2021 argue that this merger will become less of a trend and ...
Why Your Marketing Consultant Doesn’t Know It All
Why Your Marketing Consultant Doesn’t Know It All In the ever-evolving world of marketing, the expectation that a marketing consultant possesses an all-encompassing knowledge base is a common but misguided assumption. Despite their qualifications and expertise, marketing consultants, like ...
Commonly Made Marketing Mistakes (and How to Avoid Them)
There is a never-ending list of ways businesses can improve their marketing strategies. These lists make it easy to focus on what to do, though they seldom spend enough time placing emphasis on what not to do. Even the most experienced marketing executives trip up sometimes and make easily ...
How Storytelling Can Improve Your Content Marketing Strategy
Source: Marketing Eye Atlanta Content creation, in its simplest form, is storytelling. Telling stories is part of the fabric of humanity. Starting with cave drawings and folklore, the art of storytelling has transformed into what has become one of the fastest-growing and innovative industries ...
The Top Marketing Strategies Deployed By B2B Content Marketers
There are a lot of different forms of marketing these days, you could be forgiven for losing track of which is which. This article focuses on how your business can effectively execute B2B or business-to-business content marketing; what it is, and why it is an important area for your business to ...
How To Increase Your ‘Net New Leads’ With The Right Marketing Strategy
With only a little over a month to go, many businesses are buckling down and prepping for the new year. Smart businesses finding that by having a plan in place, they are 313% more likely to achieve their goals. Marketing is one of the most important things a business can do. Not only does it ...
Why You Are Likely To Succeed With A Marketing Strategy
As business owners move forward into 2021, many are considering the changes that need to be made to their marketing strategy for success in the New Year following the countless challenges of 2020. As the core channel through which businesses communicate their value with potential customers and ...
How To Know If Your Marketing And Sales Teams Aren’t Aligned
Source: Marketing Eye Atlanta Sales enablement is the practice of aligning your sales and marketing efforts to generate leads and convert them to sales. While both departments have similar goals, they each take a different method to accomplish these goals. Companies that experience misalignment ...
