Leveraging End-to-End AI for Marketing Success: The Power of Robotic Marketer and ChatGPT

  • On : July 28, 2023

As the marketing sphere continues to move forward, unfolding several exciting trends every step of the way, staying updated and creating relatable strategies has become the need of the hour. Today, the integration of Artificial Intelligence (AI) has transformed the marketing industry, offering innovative solutions that drive success across the marketing spectrum. Let us explore the significant benefits of leveraging end-to-end AI in marketing and how platforms like Robotic Marketer and ChatGPT are shaping the future of marketing strategies.

Understanding End-to-End AI in Marketing:

End-to-End AI in marketing refers to the seamless integration of AI technologies across the entire marketing process, from strategy development to execution and performance analysis. This comprehensive approach ensures that businesses can leverage the power of AI at every stage, making data-driven decisions, enhancing efficiency and delivering exceptional marketing results.

The Power of Robotic Marketer: Transforming Marketing Strategy Development

Robotic Marketer, an AI-powered marketing strategy technology platform, is a leading example of how end-to-end AI can revolutionise marketing strategies. With its high-tech AI capabilities, Robotic Marketer empowers businesses to:

  • Data-Driven Insights:
    By utilising advanced machine learning algorithms, Robotic Marketer provides data-driven insights that help businesses identify target audiences, optimise marketing channels and make well-informed strategic decisions.The Founder and CEO of Robotic Marketer, Mellissah Smith says that, “Data is the backbone of marketing success. Robotic Marketer’s advanced AI capabilities empower businesses to extract valuable insights from data, enabling them to develop data-driven marketing strategies that resonate with their audience.”
  • Personalised Strategies:
    With AI at its core, Robotic Marketer tailors marketing strategies to harmonise with the individual strengths of businesses, driving optimal marketing effectiveness and captivating customer engagement.According to Mellissah, “Personalisation is the key to forging lasting connections with customers. Robotic Marketer’s AI-driven approach ensures that each marketing strategy is tailored to meet the specific needs and preferences of our clients’ target audience.”
  • Streamlined Processes:
    By automating repetitive tasks and providing a centralised platform for strategy development, Robotic Marketer significantly reduces the time and effort required for marketing campaigns.”Automation is essential for optimising marketing efficiency. Robotic Marketer streamlines the marketing process, allowing businesses to allocate resources effectively and focus on strategic initiatives”, adds Mellissah.

ChatGPT: Enhancing Customer Engagement and Communication

In this day and age, customer engagement and communication are critical for digital marketing success. And AI-powered tools are propelling marketers towards the same. ChatGPT, a language model developed by OpenAI, empowers digital marketers with:

  • Interactive Customer Support:
    ChatGPT allows businesses to offer personalised, real-time customer support, addressing inquiries and concerns promptly.Mellissah says, “Customer support is the backbone of customer satisfaction. With ChatGPT, businesses can provide immediate and personalised assistance, fostering stronger relationships with customers.”
  • Content Creation:
    With its natural language processing capabilities, ChatGPT can assist businesses in generating engaging and relevant content for their marketing campaigns.Mellissah also adds, “Content is the driving force behind effective marketing. ChatGPT’s ability to generate compelling content helps businesses maintain a consistent and engaging brand voice across various channels.”
  • Social Media Marketing:
    ChatGPT can be utilised to draft social media posts, respond to comments and engage with the audience on various social platforms.According to Mellissah, “Social media is a powerful marketing tool and ChatGPT enables businesses to optimise their social media presence, creating meaningful interactions with their audience.”

Maximising Marketing Success with End-to-End AI:

  • Enhanced Efficiency:
    The integration of Robotic Marketer and ChatGPT streamlines marketing processes, enabling businesses to achieve more with fewer resources and faster turnaround times.

The founder states, “The combination of Robotic Marketer and ChatGPT offers a holistic approach to marketing, providing businesses with the efficiency and effectiveness needed to outpace the competition.”

  • Data-Driven Decision-Making:
    End-to-End AI provides businesses with valuable data insights, enabling them to make informed decisions that result in higher marketing success rates.

“Data-driven marketing is the key to understanding customers’ needs and preferences. With end-to-end AI, businesses can make strategic decisions backed by robust data analysis”, says Mellissah.

  • Personalised Customer Experiences:
    By leveraging AI technologies, businesses can deliver personalised customer experiences, leading to higher customer satisfaction and loyalty.

Furthermore, “Customers expect personalised experiences and end-to-end AI allows businesses to cater to individual preferences, nurturing strong, long-lasting relationships”, says Mellissah.

  • Scalability:
    End-to-End AI allows businesses to scale their marketing efforts effortlessly, reaching a broader audience and expanding market presence.

Mellissah shares, “Scalability is vital for business growth. End-to-End AI equips businesses with the agility and adaptability needed to thrive in a dynamic market environment.”

The Future of Marketing with AI:

As AI continues to advance, the future of marketing is undoubtedly bound to be shaped by further integration and innovation. Businesses that embrace end-to-end AI solutions like Robotic Marketer, ChatGPT or Character AI will be well-positioned to lead the way in the marketing industry, driving success and achieving unparalleled growth.

By leveraging end-to-end AI in digital marketing strategies, businesses can definitely unlock a host of valuable benefits. From data-driven decision-making to creating personalised customer experiences, AI is empowering marketers to make smarter choices and deliver more tailored interactions, exceeding the expectations of their audience. Furthermore, pioneering platforms like Robotic Marketer and ChatGPT exemplify the boundless potential of AI, truly transforming marketing practices and opening new avenues for growth. AI’s transformative power is sure to reshape the marketing landscape, enabling businesses to achieve unparalleled success in today’s dynamic and fiercely competitive market.

AI-based marketing strategy development

Does Modern Marketing Mean 100% Digital?

  • On : July 26, 2023


With new digital marketing techniques evolving and adapting to the market demographic, it is difficult for marketers to predict what customers will prefer. As many customer demographics change and interact differently depending on country of origin and lifestyle, marketers have the difficult job of trying to utilize the newest technology, social media, and working devices. But is there always a need to include the newest technology in a company’s marketing strategy? There’s no use in implementing something that isn’t properly understood, implemented, or takes away from current projects. Prematurely using tools is sure to result in decreased performance and poorer outcomes than expected.

Read more

Maximising Your Marketing Success with Robotic Marketer: A Comprehensive Guide

  • On : June 1, 2023

A well-defined and strategically executed marketing plan is crucial for businesses to thrive, particularly in today’s uncertain market. With the help of Robotic Marketer, an AI-powered marketing strategy technology platform, you can now develop a comprehensive marketing strategy and implementation plan that ensures optimal time and resource allocation month by month in a matter of minutes and start executing marketing campaigns aligned to business goals.  

Additionally, Robotic Marketer’s integrated digital dashboard offers a range of powerful features, such as CRM/email marketing/marketing automation/Google Analytics/Advertising integrations, social media insights, influencer lists, content suggestions, and performance analysis, to enhance your marketing efforts and gain a competitive edge. 

To ensure that you make the most of your marketing strategy, let’s explore how to leverage these tools and maximise your ROI. 

Developing a Comprehensive Marketing Strategy: 

Strategy Development: Begin by collaborating with Robotic Marketer to develop a comprehensive marketing strategy that aligns with your business goals and target audience. Simply go online, and start inputting information about your company and target audience and the technology will do the rest! 

Implementation Plan: Utilise the implementation plan provided by Robotic Marketer to allocate time and resources effectively month by month, ensuring a systematic approach to your marketing activities. This ensures that you know each month exactly what you have to do, and you can ensure that you have the resources and budget to do so! 

Resource Optimisation: Leverage Robotic Marketer’s AI capabilities to identify areas of resource optimisation, such as automating repetitive tasks, streamlining processes, and enhancing efficiency. 

Harnessing the Power of the Digital Dashboard: 

CRM Integration: Seamlessly integrate your CRM system with the digital dashboard to track and manage customer interactions, leads, and conversions effectively. 

e-Marketing and Social Media Insights: Leverage the dashboard’s capabilities to monitor and analyse the performance of your email marketing campaigns, social media engagements, and audience interactions, enabling data-driven decision-making.

Influencer Lists: Access curated lists of influencers within your industry to expand your reach, build meaningful connections, and amplify your brand’s presence. 

Content Suggestions: Generate engaging content ideas with the help of Robotic Marketer’s suggested blog headings, popular hashtags, and key phrases based on your target audience and keywords. 

Performance Analysis: Leverage the comprehensive web performance analysis provided by the digital dashboard to gain valuable insights into your own company’s performance, as well as that of your competitors. Identify areas for improvement, capitalise on emerging trends, and optimise your marketing strategies accordingly. 

Making the Most of Social Media and Web Performance Analysis: 

Social Media Insights: Monitor key social media metrics, such as engagement rates, follower growth, and content reach, to gauge the effectiveness of your social media campaigns. Identify trends, adjust your content strategy, and engage with your audience accordingly. 

Web Performance Analysis: Track and analyse website metrics, including traffic sources, bounce rates, conversion rates, and user behavior, to gain a comprehensive understanding of your website’s performance. Identify opportunities for optimisation, refine user experiences, and drive better results. 

Competitor Analysis: Benchmark your performance against competitors by comparing social media metrics, website traffic, and content engagement. Leverage these insights to identify areas of competitive advantage, understand market trends, and refine your marketing approach. 

By leveraging Robotic Marketer’s comprehensive marketing strategy and implementation plan, along with the integrated digital dashboard, businesses can unlock their full marketing potential. Streamline your marketing activities, optimise resource allocation, and gain actionable insights through CRM integration, social media and web performance analysis, influencer lists, and content suggestions. With the power of AI and data-driven decision-making, you can take your marketing efforts to new heights and achieve exceptional results in today’s competitive landscape. 

12-Month Post-Strategy Development Marketing Planner 

Month 1:  

  • Finalise marketing strategy implementation plan. 
  • Launch initial demand generation campaign to generate leads. 
  • Create a content calendar for blog posts and social media updates. 
  • Utilise Robotic Marketer’s media lists, event lists, and LinkedIn/Facebook groups to amplify content reach. 
  • Set up weekly check-ins on the Robotic Marketer digital dashboard for monitoring progress. 
  • Implement weekly reporting from the digital dashboard to provide management with comprehensive insights. 

Month 2: 

  • Execute demand generation campaign, monitor results, and optimise as needed. 
  • Publish blog content aligned with the marketing strategy. 
  • Engage with the audience on social media platforms. 
  • Leverage Robotic Marketer’s media lists, event lists, and LinkedIn/Facebook groups for content sharing.
  • Analyse weekly check-ins on the digital dashboard and make data-driven adjustments. 

Month 3: 

  • Plan and execute a targeted event marketing campaign. 
  • Explore partnerships for co-hosted webinars/seminars. 
  • Leverage public relations opportunities to increase brand visibility. 
  • Develop sales enablement materials and align them with ongoing marketing activities. 
  • Utilise Robotic Marketer’s media lists, event lists, and social media groups for event promotion and content sharing. 
  • Continuously monitor performance through the digital dashboard and provide weekly reporting for management. 

Month 4: 

  • Evaluate the success of the event marketing campaign and make necessary adjustments. 
  • Continue publishing relevant blog content and engaging on social media. 
  • Explore opportunities to leverage Robotic Marketer’s media lists, event lists, and LinkedIn/Facebook groups for expanded content distribution. 
  • Utilise AI-driven analytics on the digital dashboard to identify content gaps and opportunities for improvement. 
  • Conduct weekly check-ins on the digital dashboard to ensure campaign effectiveness. 

Month 5: 

  • Conduct webinars/seminars to educate and engage the target audience. 
  • Develop and distribute press releases to gain media coverage. 
  • Leverage Robotic Marketer’s media lists and event lists to identify speaking opportunities. 
  • Engage in media interviews or thought leadership articles for PR purposes. 
  • Provide the sales team with ongoing training and enablement support. 
  • Monitor webinar/seminar performance through the digital dashboard and provide management with weekly reports. 

Month 6: 

  • Evaluate the impact of webinars/seminars and refine the strategy. 
  • Foster relationships with industry influencers for increased brand exposure. 
  • Develop case studies or success stories to showcase the effectiveness of your offerings. 
  • Leverage Robotic Marketer’s media lists, event lists, and social media groups for content sharing and influencer collaboration. 
  • Utilise AI-driven analytics on the digital dashboard to optimise content delivery and engagement. 
  • Conduct weekly check-ins on the digital dashboard to track progress and identify areas for improvement. 

Month 7: 

  • Plan and execute a customer-focused event or networking opportunity. 
  • Explore opportunities for guest posting on relevant industry blogs. 
  • Engage in media collaborations or interviews for wider brand exposure. 
  • Leverage Robotic Marketer’s media lists, event lists, and LinkedIn/Facebook groups for event promotion and content sharing. 
  • Monitor event performance through the digital dashboard and provide weekly reporting to management. 
  • Conduct weekly check-ins on the digital dashboard to ensure campaign effectiveness. 

Month 8: 

  • Assess the impact of the customer-focused event and gather feedback. 
  • Continuously publish valuable blog content and engage on social media. 
  • Leverage AI to personalise content delivery through Robotic Marketer. 
  • Utilise Robotic Marketer’s media lists, event lists, and social media groups to amplify content reach and engagement. 
  • Analyse weekly check-ins on the digital dashboard and make data-driven adjustments. 

Month 9: 

  • Identify industry conferences or trade shows to attend or sponsor. 
  • Seek speaking opportunities at relevant industry events. 
  • Launch targeted PR campaigns to position the brand as an industry leader. 
  • Evaluate and optimise the effectiveness of sales enablement materials.
  • Utilise Robotic Marketer’s media lists and event lists to maximise event exposure. 
  • Monitor performance through the digital dashboard and provide weekly reporting for management. 

Month 10: 

  • Participate in selected industry conferences or trade shows. 
  • Publish thought leadership articles or guest posts on prominent industry platforms. 
  • Engage in media collaborations or interviews for wider brand exposure. 
  • Leverage Robotic Marketer’s media lists, event lists, and social media groups for increased visibility. 
  • Analyse weekly check-ins on the digital dashboard and make data-driven adjustments.

Month 11: 

  • Analyse the impact of participating in industry conferences or trade shows. 
  • Evaluate the ROI of PR efforts and refine the strategy as needed. 
  • Continue to produce valuable blog content and engage with the audience. 
  • Utilise AI to scale content capabilities through Robotic Marketer. 
  • Utilise Robotic Marketer’s media lists, event lists, and social media groups for content distribution. 
  • Conduct weekly check-ins on the digital dashboard to track performance and provide management with comprehensive reports. 

Month 12: 

  • Conduct a comprehensive marketing performance review. 
  • Identify key learnings and successes to inform future strategies. 
  • Develop a roadmap for the next 12 months based on insights gained. 
  • Continuously optimise and refine marketing activities for ongoing growth. 
  • Utilise Robotic Marketer’s data-driven insights to shape future marketing initiatives. 
  • Provide weekly reporting from the digital dashboard to evaluate overall campaign success.

As you progress through these 12 months, the collaboration with Robotic Marketer’s tools, such as media lists, event lists, LinkedIn/Facebook groups, and the digital dashboard, will ensure streamlined execution, data-driven decision-making, and enhanced campaign performance. Stay aligned with your objectives, monitor results, and leverage the power of AI to achieve remarkable marketing outcomes. 

Checklist: Implementing a Robotic Marketer Marketing Strategy 

  • Define your business objectives: Clearly outline your marketing goals and objectives that align with your overall business strategy.
  • Collaborate with Robotic Marketer: Engage with the Robotic Marketer team to develop a comprehensive marketing strategy tailored to your business needs. 
  • Allocate time and resources: Create a realistic implementation plan that outlines the necessary time and resources required for each marketing activity. 
  • Integrate CRM system: Seamlessly integrate your CRM system with the Robotic Marketer digital dashboard for efficient tracking and management of customer interactions, leads, and conversions. 
  • Utilise eMarketing tools: Leverage the eMarketing capabilities provided by Robotic Marketer to streamline and automate your email marketing campaigns. 
  • Leverage social media insights: Utilise the digital dashboard to monitor and analyse the performance of your social media activities. Identify trends, engagement rates, and opportunities for improvement. 
  • Engage with influencers: Explore the influencer lists available on Robotic Marketer’s platform to identify key industry influencers and build meaningful connections. 
  • Generate compelling content: Utilise the content suggestions provided by Robotic Marketer to create engaging blog headings, relevant hashtags, and key phrases that resonate with your target audience. 
  • Monitor web performance: Leverage the web performance analysis tools on the digital dashboard to track website metrics, identify traffic sources, and optimise user experiences. 
  • Conduct competitor analysis: Benchmark your performance against competitors by analysing their social media metrics, website traffic, and content engagement. Identify areas of competitive advantage and refine your marketing approach. 
  • Utilise AI-driven insights: Capitalise on the AI capabilities of Robotic Marketer to gain data-driven insights and make informed decisions regarding your marketing strategies. 
  • Weekly check-ins on the digital dashboard: Stay proactive by conducting weekly check-ins on the digital dashboard to monitor progress, track performance, and make necessary adjustments. 
  • Provide management reporting: Use the reporting features of the digital dashboard to provide comprehensive reports to management, showcasing the progress, outcomes, and success of your marketing activities. 
  • Scale content delivery: Explore how AI technologies can help scale your content creation and distribution processes through Robotic Marketer, enabling you to reach a wider audience and maximise your marketing impact. 
  • Ensure ongoing collaboration: Foster a collaborative relationship with the Robotic Marketer team, seeking their guidance and support throughout the implementation process.


By following this checklist, your marketing team can effectively implement a Robotic Marketer marketing strategy, leveraging the platform’s capabilities to drive better outcomes, streamline processes, and achieve your marketing objectives. 

How to generate leads in 2020

A guide to Lead Generation in 2023

  • On : March 15, 2023

In 2023, lead generation will be different. Why? As most of our customers no longer interact with us in person and new technologies are replacing old ones, like search engines and email marketing, how we adjust to the work-from-home environment will determine how well we can use customer experience to generate leads for our sales team.

Lead generation is currently defined considerably different than it was in the past. The fundamentals still fulfill the description, but other business-critical lead-generating components must also be considered. For example, consider how much artificial intelligence and machine learning have influenced the marketing process. How will that affect your marketing approach in the future, and what does it mean for lead generation right now?

There are numerous techniques to increase leads and signups. Also, this list becomes longer yearly. The traditional lead generation advice, as well as some extra-special, provable lead generation techniques, will be covered in this piece. 

Generating leads is essential for any business that wants to grow and succeed. However, as technology and consumer behavior evolve, the strategies for generating leads also need to adapt. This article will discuss some practical ways to generate leads in 2023.

Optimize your website for search engines

Optimizing your website for search engines is one of the best strategies to get leads. This entails producing content pertinent to your target market, employing keywords that they are likely to use when searching, and ensuring that your website is user-friendly and responsive to mobile devices.

It was discovered that 93% of all web traffic comes from search engines, underscoring the significance of businesses utilizing search engines to raise brand awareness and drive organic traffic to websites. If you do this, your website will appear higher in search engine results, increasing the likelihood that users will find and visit it.

Utilize social media

In 2023, social media will be a valuable resource for generating leads. You can draw followers interested in your goods or services by producing interesting material that appeals to your target market. You may also employ paid advertising on social media networks to boost your visibility to potential clients and target particular demographics. 

It was discovered that the average time online users spend on social media daily—152 minutes—is higher than before. Recognizing social media’s potential and using it to support commercial endeavors will help a company grow and be sustainable in the long run.


Create valuable content

To generate leads in 2023, good content creation is essential. You may position yourself as a thought leader in your field and gain the trust of potential clients by offering instructional and enlightening content that assists your target audience in resolving an issue or meeting a need. Among the many formats, valuable content can take our blog articles, videos, infographics, and webinars.

Offer a lead magnet

An incentive you provide to prospective clients in exchange for their contact information is known as a lead magnet. There are many other types of lead magnets, such as ebooks, whitepapers, and free consultations. You can persuade your target market to give you their contact information and turn them into a lead by providing them with value.

Use chatbots

In 2023, chatbots will be used more frequently to generate leads. Chatbots, which use artificial intelligence to converse with potential clients, can answer questions promptly, make tailored recommendations, and even set up appointments. As a result, the lead-generating process may be streamlined, and the customer experience improved with chatbots.

Leverage video marketing

Another effective strategy for getting leads in 2023 is video marketing. You can grab the interest of potential clients and earn their trust by producing exciting and educational movies that highlight your goods or services. Product demonstrations, client testimonies, and instructional films are just a few examples of the various video marketing formats.

The discovery that 91% of businesses utilize videos as a marketing tool emphasizes the importance and benefits of incorporating this marketing technique into a business. Instead of reading or listening, many consumers would rather watch attractive and enticing material. Long-term and financial success can only come about due to discussion and the development of positive word of mouth, which can be sparked by video marketing.

Attend industry events

In 2023, attending industry events will be a fantastic approach to acquiring leads. In addition, you may create connections and develop trust by meeting potential clients in person and networking with other experts in your sector. Trade exhibitions, conferences, and seminars are just a few examples of several industry events.

Use email marketing

Email marketing will still be an effective way to get leads in 2023. You can nurture leads and build relationships with future clients by creating an email list and sending targeted messages to your subscribers. One example of the many applications for email marketing is lead nurturing programs, promotional emails, and newsletters.

Provide excellent customer service

Creating leads in 2023 requires offering top-notch customer service. You can urge your current consumers to recommend your company to others by ensuring they are happy with your goods or services. In addition, satisfied clients are more inclined to post good testimonials and stories about their interactions on social media, which can draw in new clients.

Use data analytics

You can improve your lead-generating methods in 2023 using data analytics. You may find areas for improvement and decide where to concentrate your resources by measuring indicators like website traffic, social media engagement, and open email rates.

Getting leads in 2023 necessitates combining conventional and cutting-edge tactics. A company can attract new clients and expand its clientele with fresh tips. Businesses should use these tactics to generate organic leads and guarantee long-term success.


Will AI be able to protect itself from hackers?

  • On : March 1, 2023

In the 21st century, terrorism is not necessarily bombs, biological weapons, or holding people hostage, but instead has to do with hackers and cyberspace. Because of the great degree of industry complexity and the dynamic nature of the technology sector, cybersecurity has always been a challenging topic. Read more

Social Media Marketing

The Benefits and Challenges of Implementing AI in Social Media Marketing

  • On : February 13, 2023

AI in social media marketing is experiencing a transformation as a result of artificial intelligence being used in businesses. There are a variety of benefits that AI can provide to social media marketing, such as the ability to increase efficiency, to improve targeting, and to enhance customer experiences. AI can, however, present some challenges when it comes to implementing it in social media marketing, such as poor data quality, higher costs and the lack of human interaction that may arise as a result.Read more

Digital Marketing Technology

The future of digital marketing and the impact of emerging technologies

  • On : January 31, 2023

The digital marketing landscape has undergone significant changes in recent years, with new technologies and advancements emerging at a rapid pace. To remain competitive in this ever-evolving market, it’s essential for businesses and marketers to stay informed and proactive in adapting to these advancements.Read more

E-commerce marketing strategies

The future of e-commerce and its impact on marketing strategies

  • On : January 27, 2023

The future of e-commerce is extremely promising as more and more consumers are preferring online shopping to meet their needs. In 2020 only 17.8% of sales were generated globally from online purchases which is expected to increase to 20.8% in 2023. The growth of e-commerce market share is expected to remain unabated and reach 23% by 2025 which indicates a sharp hike of 5.2% in just a five-year span between 2020-2025.Read more

Data-driven marketing strategy development

The Ultimate Guide to Data-driven Marketing Strategy Development

  • On : December 7, 2022

Data-driven marketing is a set of tactics and techniques that make extensive use of data obtained through customer interactions. Let us explore what data-driven marketing is and how you can develop a data-driven marketing strategy for your company. We recommend exploring and following the five steps detailed in our article for your data-driven marketing strategy as well as investing in marketing technology that will increase your efficiency and ensure that you reach the right buyers.

Read more


Best ways to market a B2B business selling S/4HANA

  • On : September 21, 2022

Why choose S/4HANA when marketing to B2B? What exactly is S/4HANA?

One of the founders of SAP oversaw the creation of a brand-new database known as HANA. HANA is short for Hasso’s New Architecture (Hasso Plattner is one of SAP’s five founders) aka High-Performance Analytical Application

A completely new version of SAP Business Suite, SAP S/4HANA, is explicitly written for just the SAP HANA platform. It is distinguished by simplifying assumptions, enormously efficient use of resources, and attractive features like planned and computation options in many traditional procedures.

Explaining S/4HANA

In S4 Hana, the “S” stands for “simple,” while the “4” denotes the generation order.

S/4HANA is an acronym for “SAP business suite 4 SAP HANA,” which is a group of many things, which means that the HANA platform is poorly understood.

The reason is that it’s a blend of the two; thus, it can’t be appropriately referred to as either a technological improvement or a functional advance.

The company’s reengineered ERP solution, dubbed S/4HANA in classic SAP fashion, was created from the ground up to use SAP HANA’s in-memory capabilities.

In their own words, SAP states, “SAP HANA works on multi-core CPUs with instant communication between processing cores and contains terabytes of primary memory.

In layman’s terms, the entire ERP dataset is kept in what we often refer to as “RAM” on our desktops and laptops and is readily available to the CPU.

How might a digital strategy benefit B2B while dealing with S/4HANA?

Now, consider how a digital strategy might assist merchants in better understanding their new-age clients. Real-time information may be obtained from offline and online contexts using a S/4HANA.

It aids in the reduction of the merchandise creation and optimization cycle. In addition, companies that are selling S/4HANA with low promotional budgets may find it helpful since strategies like improved shelf location and product facing control may need little to no additional expense when promoting S/4HANA since the product itself eliminates seasonal characteristics.

It also aids in gaining new customers and increasing their commitment to the company. In addition, this means that buyers for S/4HANA can easily access the systems for S/4HANA.

B2B Sellers may also feel secure knowing that pricing and special offers are consistent across all operating channels. In addition, they can quickly develop and manage the data for their items thanks to the SAP S/4HANA platform’s user-friendliness.

Digitalization can assist in simplifying operations and creating a more flexible workplace.

Productivity has constantly been fuelled by innovation. Even with the world of online innovation evolving so quickly, it’s more crucial than ever for B2B to ensure that its procedures and policies are created to allow workers to work more efficiently.

Additionally, marketing the use of S/4HANA will help your business become more customer-focused, enhancing customer satisfaction and brand loyalty. Development of a new marketing strategy that is ideally matched with digitalization. The ERP system SAP S/4HANA is constantly improving, rendering it more intelligent, potent, and user-friendly, which means it’s a better selling point for the B2B company.

Thanks to its quarterly upgrades, B2B retailers may readily use the newest innovations in their businesses to promote the fact that it enhances functionality, connection, and reporting.

As a result, AI technology spreads throughout the full array of corporate processes, becoming the standard.

B2B marketing of S/4HANA

  • Email Marketing

We advise devoting almost as much attention to your email subject lines as you do to the actual email content so that the audience would be hooked. Allow one CTA per email, so the focus is purely on one action.

They ask, “How can your business assist my business to grow?”

As a result, your email marketing must regularly connect with your business clients and concentrate on essential issues, such as time, money, and resources, and how the S/4HANA would help with those issues.

  • Digital Marketing

Establishing your target market or buyer persona is the first step in developing a solid B2B digital marketing plan.

An example of the target market for S/4HANA is mainly in the US, so you may utilize that knowledge to develop customer personas and comprehend the purchasing process of that market.

  • Creating Website

Furthermore, a functional, attractive website is a need for effective digital marketing.

However, your website must be more than just exciting and educational, it must also be easy to find and understand about the S/4HANA itself, so it must provide valuable information.

  • Pay-per-click (PPC)

And at last, pay-per-click (PPC) marketing may complete your online presence by putting your business and content in front of new viewers on browsers and other ad networks.

The best way to incorporate this tactic is to enter your target market and boost content the buyers can relate to, as it’s doubtful new customers would be searching specifically for the S/4HANA itself.

With its capabilities, SAP S/4HANA can manage various business solutions, from sales to purchasing.

Reinventing businesses and fostering excellent customer service to other companies also streamlines the complete automation system and raises the potential of the retail industry.

Retailers who commit to SAP S/4HANA will be able to tap into a world of enhanced commercial options. But, most significantly, it is a solid attempt to protect the brand for the foreseeable future.


Image source: shutterstock_1563971380