How to generate leads in 2020

A guide to Lead Generation in 2023

  • On : March 15, 2023

In 2023, lead generation will be different. Why? As most of our customers no longer interact with us in person and new technologies are replacing old ones, like search engines and email marketing, how we adjust to the work-from-home environment will determine how well we can use customer experience to generate leads for our sales team.

Lead generation is currently defined considerably different than it was in the past. The fundamentals still fulfill the description, but other business-critical lead-generating components must also be considered. For example, consider how much artificial intelligence and machine learning have influenced the marketing process. How will that affect your marketing approach in the future, and what does it mean for lead generation right now?

There are numerous techniques to increase leads and signups. Also, this list becomes longer yearly. The traditional lead generation advice, as well as some extra-special, provable lead generation techniques, will be covered in this piece. 

Generating leads is essential for any business that wants to grow and succeed. However, as technology and consumer behavior evolve, the strategies for generating leads also need to adapt. This article will discuss some practical ways to generate leads in 2023.

Optimize your website for search engines

Optimizing your website for search engines is one of the best strategies to get leads. This entails producing content pertinent to your target market, employing keywords that they are likely to use when searching, and ensuring that your website is user-friendly and responsive to mobile devices.

It was discovered that 93% of all web traffic comes from search engines, underscoring the significance of businesses utilizing search engines to raise brand awareness and drive organic traffic to websites. If you do this, your website will appear higher in search engine results, increasing the likelihood that users will find and visit it.

Utilize social media

In 2023, social media will be a valuable resource for generating leads. You can draw followers interested in your goods or services by producing interesting material that appeals to your target market. You may also employ paid advertising on social media networks to boost your visibility to potential clients and target particular demographics. 

It was discovered that the average time online users spend on social media daily—152 minutes—is higher than before. Recognizing social media’s potential and using it to support commercial endeavors will help a company grow and be sustainable in the long run.

 

Create valuable content

To generate leads in 2023, good content creation is essential. You may position yourself as a thought leader in your field and gain the trust of potential clients by offering instructional and enlightening content that assists your target audience in resolving an issue or meeting a need. Among the many formats, valuable content can take our blog articles, videos, infographics, and webinars.

Offer a lead magnet

An incentive you provide to prospective clients in exchange for their contact information is known as a lead magnet. There are many other types of lead magnets, such as ebooks, whitepapers, and free consultations. You can persuade your target market to give you their contact information and turn them into a lead by providing them with value.

Use chatbots

In 2023, chatbots will be used more frequently to generate leads. Chatbots, which use artificial intelligence to converse with potential clients, can answer questions promptly, make tailored recommendations, and even set up appointments. As a result, the lead-generating process may be streamlined, and the customer experience improved with chatbots.

Leverage video marketing

Another effective strategy for getting leads in 2023 is video marketing. You can grab the interest of potential clients and earn their trust by producing exciting and educational movies that highlight your goods or services. Product demonstrations, client testimonies, and instructional films are just a few examples of the various video marketing formats.

The discovery that 91% of businesses utilize videos as a marketing tool emphasizes the importance and benefits of incorporating this marketing technique into a business. Instead of reading or listening, many consumers would rather watch attractive and enticing material. Long-term and financial success can only come about due to discussion and the development of positive word of mouth, which can be sparked by video marketing.

Attend industry events

In 2023, attending industry events will be a fantastic approach to acquiring leads. In addition, you may create connections and develop trust by meeting potential clients in person and networking with other experts in your sector. Trade exhibitions, conferences, and seminars are just a few examples of several industry events.

Use email marketing

Email marketing will still be an effective way to get leads in 2023. You can nurture leads and build relationships with future clients by creating an email list and sending targeted messages to your subscribers. One example of the many applications for email marketing is lead nurturing programs, promotional emails, and newsletters.

Provide excellent customer service

Creating leads in 2023 requires offering top-notch customer service. You can urge your current consumers to recommend your company to others by ensuring they are happy with your goods or services. In addition, satisfied clients are more inclined to post good testimonials and stories about their interactions on social media, which can draw in new clients.

Use data analytics

You can improve your lead-generating methods in 2023 using data analytics. You may find areas for improvement and decide where to concentrate your resources by measuring indicators like website traffic, social media engagement, and open email rates.

Getting leads in 2023 necessitates combining conventional and cutting-edge tactics. A company can attract new clients and expand its clientele with fresh tips. Businesses should use these tactics to generate organic leads and guarantee long-term success.

 

Will AI be able to protect itself from hackers?

  • On : March 1, 2023

In the 21st century, terrorism is not necessarily bombs, biological weapons, or holding people hostage, but instead has to do with hackers and cyberspace. Because of the great degree of industry complexity and the dynamic nature of the technology sector, cybersecurity has always been a challenging topic. Read more

Social Media Marketing

The Benefits and Challenges of Implementing AI in Social Media Marketing

  • On : February 13, 2023

AI in social media marketing is experiencing a transformation as a result of artificial intelligence being used in businesses. There are a variety of benefits that AI can provide to social media marketing, such as the ability to increase efficiency, to improve targeting, and to enhance customer experiences. AI can, however, present some challenges when it comes to implementing it in social media marketing, such as poor data quality, higher costs and the lack of human interaction that may arise as a result.Read more

Digital Marketing Technology

The future of digital marketing and the impact of emerging technologies

  • On : January 31, 2023

The digital marketing landscape has undergone significant changes in recent years, with new technologies and advancements emerging at a rapid pace. To remain competitive in this ever-evolving market, it’s essential for businesses and marketers to stay informed and proactive in adapting to these advancements.Read more

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The future of e-commerce and its impact on marketing strategies

  • On : January 27, 2023

The future of e-commerce is extremely promising as more and more consumers are preferring online shopping to meet their needs. In 2020 only 17.8% of sales were generated globally from online purchases which is expected to increase to 20.8% in 2023. The growth of e-commerce market share is expected to remain unabated and reach 23% by 2025 which indicates a sharp hike of 5.2% in just a five-year span between 2020-2025.Read more

Data-driven marketing strategy development

The Ultimate Guide to Data-driven Marketing Strategy Development

  • On : December 7, 2022

Data-driven marketing is a set of tactics and techniques that make extensive use of data obtained through customer interactions. Let us explore what data-driven marketing is and how you can develop a data-driven marketing strategy for your company. We recommend exploring and following the five steps detailed in our article for your data-driven marketing strategy as well as investing in marketing technology that will increase your efficiency and ensure that you reach the right buyers.

Read more

B2B-business-selling-S/4HANA

Best ways to market a B2B business selling S/4HANA

  • On : September 21, 2022

Why choose S/4HANA when marketing to B2B? What exactly is S/4HANA?

One of the founders of SAP oversaw the creation of a brand-new database known as HANA. HANA is short for Hasso’s New Architecture (Hasso Plattner is one of SAP’s five founders) aka High-Performance Analytical Application

A completely new version of SAP Business Suite, SAP S/4HANA, is explicitly written for just the SAP HANA platform. It is distinguished by simplifying assumptions, enormously efficient use of resources, and attractive features like planned and computation options in many traditional procedures.

Explaining S/4HANA

In S4 Hana, the “S” stands for “simple,” while the “4” denotes the generation order.

S/4HANA is an acronym for “SAP business suite 4 SAP HANA,” which is a group of many things, which means that the HANA platform is poorly understood.

The reason is that it’s a blend of the two; thus, it can’t be appropriately referred to as either a technological improvement or a functional advance.

The company’s reengineered ERP solution, dubbed S/4HANA in classic SAP fashion, was created from the ground up to use SAP HANA’s in-memory capabilities.

In their own words, SAP states, “SAP HANA works on multi-core CPUs with instant communication between processing cores and contains terabytes of primary memory.

In layman’s terms, the entire ERP dataset is kept in what we often refer to as “RAM” on our desktops and laptops and is readily available to the CPU.

How might a digital strategy benefit B2B while dealing with S/4HANA?

Now, consider how a digital strategy might assist merchants in better understanding their new-age clients. Real-time information may be obtained from offline and online contexts using a S/4HANA.

It aids in the reduction of the merchandise creation and optimization cycle. In addition, companies that are selling S/4HANA with low promotional budgets may find it helpful since strategies like improved shelf location and product facing control may need little to no additional expense when promoting S/4HANA since the product itself eliminates seasonal characteristics.

It also aids in gaining new customers and increasing their commitment to the company. In addition, this means that buyers for S/4HANA can easily access the systems for S/4HANA.

B2B Sellers may also feel secure knowing that pricing and special offers are consistent across all operating channels. In addition, they can quickly develop and manage the data for their items thanks to the SAP S/4HANA platform’s user-friendliness.

Digitalization can assist in simplifying operations and creating a more flexible workplace.

Productivity has constantly been fuelled by innovation. Even with the world of online innovation evolving so quickly, it’s more crucial than ever for B2B to ensure that its procedures and policies are created to allow workers to work more efficiently.

Additionally, marketing the use of S/4HANA will help your business become more customer-focused, enhancing customer satisfaction and brand loyalty. Development of a new marketing strategy that is ideally matched with digitalization. The ERP system SAP S/4HANA is constantly improving, rendering it more intelligent, potent, and user-friendly, which means it’s a better selling point for the B2B company.

Thanks to its quarterly upgrades, B2B retailers may readily use the newest innovations in their businesses to promote the fact that it enhances functionality, connection, and reporting.

As a result, AI technology spreads throughout the full array of corporate processes, becoming the standard.

B2B marketing of S/4HANA

  • Email Marketing

We advise devoting almost as much attention to your email subject lines as you do to the actual email content so that the audience would be hooked. Allow one CTA per email, so the focus is purely on one action.

They ask, “How can your business assist my business to grow?”

As a result, your email marketing must regularly connect with your business clients and concentrate on essential issues, such as time, money, and resources, and how the S/4HANA would help with those issues.

  • Digital Marketing

Establishing your target market or buyer persona is the first step in developing a solid B2B digital marketing plan.

An example of the target market for S/4HANA is mainly in the US, so you may utilize that knowledge to develop customer personas and comprehend the purchasing process of that market.

  • Creating Website

Furthermore, a functional, attractive website is a need for effective digital marketing.

However, your website must be more than just exciting and educational, it must also be easy to find and understand about the S/4HANA itself, so it must provide valuable information.

  • Pay-per-click (PPC)

And at last, pay-per-click (PPC) marketing may complete your online presence by putting your business and content in front of new viewers on browsers and other ad networks.

The best way to incorporate this tactic is to enter your target market and boost content the buyers can relate to, as it’s doubtful new customers would be searching specifically for the S/4HANA itself.

With its capabilities, SAP S/4HANA can manage various business solutions, from sales to purchasing.

Reinventing businesses and fostering excellent customer service to other companies also streamlines the complete automation system and raises the potential of the retail industry.

Retailers who commit to SAP S/4HANA will be able to tap into a world of enhanced commercial options. But, most significantly, it is a solid attempt to protect the brand for the foreseeable future.

 

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Short-term and long-term marketing goals

Short-term and long-term marketing goals

  • On : September 19, 2022

Does setting a short-term or long-term goal sound daunting?

Especially when you think of short-term or long-term goals, you will find yourself racking your brain and questioning goals and how they differ from one another. No need to worry because doing so can help you create more effective (and attainable) goals overall, creating both short-term and long-term marketing goals.

To realize the goal you have in mind, marketing goals are a crucial area to concentrate on. A goal should constantly be in mind since a dream is only a dream unless you make it your reality.

With this, you have a distinct idea of where you want to go, a predetermined strategy, and a target date to work towards.

Short-term marketing goals

If you think about it, setting short-term goals seems much more accessible than long-term goals simply because long-term goals contain many unknown factors.

Short-term marketing goals are doable and advantageously adaptable. You can adjust your plan to experiment with something new and get better outcomes if one of your short-term goals isn’t working.

Your short-term objectives are those that you wish to complete in six months to 2 years. These objectives typically take days, weeks, or months to complete from beginning to end.

An example of a short-term goal and how it can be applied.

For example, Increase your social media presence by using Facebook to advertise activities and discounts, Instagram to display your goods and the individuals using them, and Twitter to engage with your customers more positively, as Twitter is an excellent platform to interact.

Another Short-term marketing goal and effort might include holding events, effectively promoting a promotion, or boosting sales by 15% each month.

Long-Term Marketing Goal 

Did you ever shy away from establishing long-term marketing objectives because you lacked faith in your capacity to succeed? You’re not the only one, so don’t fret. It doesn’t focus on fixing the present issues or even the question of how you might increase your company’s profitability in the following years.

These goals are for making significant strides in your company’s future expansion into something more meaningful and better than it is now.

These objectives cannot be accomplished in the following two to three years without creating instability in the business. Therefore, they need serious consideration of the course you want your company to pursue, then preparation, funding, and cautious implementation.

Goals that far off have drawbacks:

Firstly, the staff loses focus and loosens up because there is insufficient urgency. Underestimating the workload and working last minute to achieve deadlines are simple mistakes.

Feeling overpowered is the second downside. Generally, long-term goals are big ones. However, numerous people respond to stress in unique ways, and they might not feel capable of completing their tasks.

To sum up, the steps and duration required to complete long-term and short-term marketing goals differ significantly. If short-term goals help long-term goals, they could be more rewarding and meaningful.

You could wish to select specific short-term goals that represent these ideals, for instance, if your long-term objective is to experience a more profound sense of belonging and connection within the society.

Establishing a short-term goal of engaging in acts of service for at least 5 – 10 hours each month will help you get closer to your long-term objective of strengthening relationships and communities.

Suppose that one of your long-term company objectives is to create the finest website within your sector; for instance, you might want to select short-term objectives that mirror this

 

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branding-fit-marketing-plan

Where does branding fit into your marketing plan?

  • On : September 15, 2022

In this digital age, branding forms an integral part of any marketing plan. Branding is the process of creating a certain image in the minds of the customers which helps the firm to sell its product and services. One of the best examples of excellent branding is Coca-Cola, rather than their product being the focus, Coca-Cola focused on their brand. This worked splendidly as people are now more likely to try new flavors of soft drinks if there is a Coca-Cola label on the can.

Why you need to focus on branding

One of the biggest reasons why branding is so important within this age of social media, is that consumers are being introduced to new brands on a daily basis, so having a strong brand image will help distinguish your firm from your competitors. Strong branding is how loyal customers are formed, more people will take note of it and won’t easily forget your brand. So, when they are in the market for a new product or service, they will probably pick the brand that had the most memorable branding.

Having a strong brand can also help the firm to build trust with their audience. Gaining the trust of your audience is one of the most important things that you can have as a business. Branding helps the business to come across as a well-established and credible brand, proving that they are trustworthy and ensuring that customers try their products or services, and become a loyal to the brand.

Advertising is an essential part of the marketing process of a business, and is responsible for creating brand awareness, but if the business hasn’t paid attention to branding then then potential customers won’t stay for long. Businesses can come off as untrustworthy and customers won’t feel the need to buy the products and services of your business.

6 elements of branding

Now that we’ve established why branding is important for any business, there are six elements to consider in order to pull off a successful rebrand:

1. Brand voice

According to Sprout social, brand voice is the distinct personality a brand takes on in its communications. The reason why your brand voice is so important is that it helps your business to stand out. Just the logo and a catchy slogan is not enough, the way the brand presents itself in front of customers is very important. Your brand voice can give customers better insight into who you are and needs to be consistent and recognizable. Who your ideal target audience is will determine the tone of voice used, healthcare or financial institutions may require a more formal and professional tone of voice whereas the latest dating app will be much more informal.

2. Brand identity

Investopedia states that “brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers’ minds.” The reason why it is important for a business the pay attention to brand identity is that it is essentially the mascot for the business’ brand, it encompasses how a company expresses and describes itself from the images on its marketing materials. A strong brand identity helps in strengthening a company’s popularity and presence in a competitive market.

3. Brand promise

The third element is Brand Promise and according to Adobe “a brand promise is a value or experience a company’s customers can expect to receive every single time they interact with that company.” The brand promise articulates the unique value that a business provides its customers and includes the mission and vision statements of the company which tells the customers what the business wants to achieve in the short and long term. The more aligned the business’ actions are with the brand promise, the more trust and loyalty the business will cultivate from its customers.

4. Brand values

According to The Branding Journal, “brand values can be defined as the foundational beliefs that a company stands for.” By aligning the brand and its values to something bigger than the brand, the customers will find them to be relatable, this will help the business to create and deepen the trust between the business and its customers leading to a higher degree of customer loyalty.

5. Brand targeting

Investopedia defines a target market as “a group of people that have been identified as the most likely potential customers for a product because of their shared characteristics such as age, income, and lifestyle. Brand targeting allows the business to segment and target the ideal group of people the business wants to appeal to.

6. Brand positioning

The last element is Brand Positioning, according to Kotler brand positioning is defined as “the act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market”.  Brand positioning involves strategizing the marketing efforts to make sure that the business’ tactics are effectively reaching the targeted market segment and position themselves in the mind of their target audience accordingly.

Conclusion

Branding plays an important part in a business’ marketing plan especially in the age of social media, it allows a business to stand out from the crowd and make an impression on the customers allowing them to gain the trust of the customers which can be converted into brand loyalty. Need a more in-depth analysis of branding personalized for your own business? Contact Robotic Marketer to find out how we can assist your company to establish a strong brand identity.

 

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Maximize-your-Marketing-Budget

How to Maximize your Marketing Budget

  • On : September 13, 2022

When it comes to marketing budgets, many marketing teams can contest that they wish they had more to play with.

Especially after the pandemic of Covid-19, many businesses have not had the bounce back that others may have, leading to an even more lower marketing budget.

But whether you’re dealing with budget cuts or not, getting the most out of your marketing budget should be the main focus for marketing leaders.

With marketing seeing a drop in budget share last year that was unprecedented in recent history, falling from 11.0% to 6.4%.Spotting opportunities that reward you with higher return on investments and professionally tweaking your budget to finessing in all areas of the operation to produce better results.

With this in mind, we will be going over ways on how to maximise your marketing budget.

Focus on Customer’s Retention

The smartest thing you can do in maximising your marketing budget is by focusing on your customer’s needs.

This can be done by working on customer satisfaction and upselling the products or service, which must correlate with best serving your clients as well as the customers.

Everyone knows that the cheaper option is to continue to retain customers than to gain or lose them, this is why it’s vital to focus the marketing strategy on customer needs.

It is said that acquiring new customers is 5-25 times more expensive than if you were to focus on retaining existing customers.

Allocate your budgets to campaigns with the goal to improving relationships with current customers such as loyalty campaigns and customer feedback surveys just to name a couple.

Refreshing than Creating

With an enormous amount of old content at the marketing team’s disposals, there is a lot of those contents that are still relevant to use as a refresher.

Refreshing the use of old campaigns is definitely a lot more cost-effective than creating new ones from scratch.

This a great approach for marketers that find themselves with very minimal budgets and want to optimize their budgets as efficiently as possible.

Take time to find previous ad campaigns that have performed exceptionally well and recycle the elements that made them work to build new campaigns.

Use of Digital Marketing Strategies

If you haven’t done so, it’s recommended to start shifting your marketing strategies into these digital content marketing strategies:

Content Marketing (Blogs):

The most cost-effective strategy to choose is the use of blogs.

This is a way that marketing teams can reach out to their customers with relevant information through content.

It establishes relationships as well as driving traffic which promotes engagement with your customer base as customers will be able to like, share and comment on your blog posts.

Social Media Marketing:

This is how you can connect to a personal level with customers.

If you would like to have a stronger engagement with customers, finding the social media platforms and posting relevant and engaging content up on them will instantly get customers more interested in the business.

Email Marketing:

With 77% of marketers have seen an increase in email engagement over the last 12 months, it would be absurd to say email marketing isn’t the way to go.

Implementing the right A/B tests as a user experience research method, will produce results even quicker.

Landing Pages:

Landing pages is a great call-to-action method that leads customers to the right pages at the right time.

The main focus is to get customers to purchase the products and services, so with a call-to-action that takes them directly into the page to do so will lead to conversions.

Ensure Decisions are Data-Driven

When it comes to maximising marketing budgets, it’s imperative to be using the right technology in order to identify how your budgets are impacting the business and to decide how to allocate budgets for your marketing strategies.

With marketing strategy technology platforms such as Robotic Marketer, they can develop, manage, execute, report on marketing strategy performance and as well as producing you with higher return on investments.

Optimize Marketing Budgets

There are a few ways that you can optimize your marketing budgets and get the absolute most out of.

It’s important that regardless of your marketing teams’ budget, that there is always a different angle of opportunity for you to target in order to make the most of it.

Marketing strategy technologies have become the most efficient way to assist in development marketing strategies.

If you would like to learn more about Robotic Marketer, visit us on https://www.roboticmarketer.com/

 

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