Why Technology Adoption Is Now Compulsory
We live in a world where not all industries operate on the same level of innovation. Some industries boast impressive digitalisation and technology adoption, whereas others see no value in it, especially the more traditional sectors. But that is all soon to change.
Creating Personality for your Artificial Intelligence (AI) and Chatbots
The pandemic came, arrived and pushed businesses to think differently especially with how they interact with technology especially in light of marketing.
How Developing Marketing Strategies Has Changed In 2021
2020 witnessed a massive digital migration as everything shifted to the virtual space, easily fast-forwarding the anticipated digital transformation by years.
How Marketers Are Adapting To A New Way Of Thinking
In light of the pandemic, it has become nothing but obvious that businesses need to rethink their marketing strategies and digitalize their business. With many businesses shutting down in the last year, marketers are evolving and adopting a new way of thinking. Businesses require to take ...
The Ultimate Marketing Technology Stack for 2021
The incredible growth of marketing technology cannot be understated. We have seen from Gartner’s 2018-2019 study that marketing technology or “martech” is increasingly becoming a focal point of most businesses marketing budgets, accounting for roughly 29 percent of marketing expenditures on ...
How Artificial Intelligence is Building The Future of eCommerce
Source: Jeff Bullas eCommerce won’t be the same after this year’s events. While the whole planet was frozen by the coronavirus pandemic, offline stores found they couldn’t compete with even the smallest online stores when people’s lifestyles were limited by their homes or neighborhoods. But ...
SEO On-Air: Aligning Content Strategy with Business Goals
Hey guys, welcome to another episode of SEO On-Air. Whether you’ve started out with content marketing or have been doing it for a while, it never hurts to revisit your content strategy to make sure it’s up to date, engaging, and innovative for your customers.
The Future of Marketing is Digital
An emerging and soon to be dominating approach within marketing is devouring the traditional marketing methodology and becoming a visage of marketing. The future of marketing is digital. Traditional marketing has been seen as the cornerstone for marketing for ages, using methods such as ...
Marketing made easy with algorithmic learning
The future of marketing is robotic. Associate Professor Richi Nayak, a program leader with QUT’s Centre for Data Science, has combined artificial intelligence, machine learning and big data to develop a prototype of data-driven marketing platform called Robotic Marketer.
Interview With The Founder Of Marketing Eye, Mellissah Smith
Interview published on Botsify To start with a job and indulge in it as your passion that consequently, becomes your ultimate profession. It feels great when your work becomes your pleasure. Here we are going to meet a charismatic industry expert, Mellissah Smith-an entrepreneur, Marketing ...
