How to Develop an AI Marketing Strategy
Artificial intelligence (AI) has the potential to revolutionize the way businesses approach marketing. By automating certain tasks and providing valuable insights, AI can help companies save time and resources while also improving their marketing efforts. However, before you can start using AI ...
A clever new way to market your business in 2023
In the ever-evolving landscape of business, the need for an effective and innovative marketing strategy has never been more crucial. If you find yourself stuck in a loop with repetitive strategies that don’t quite elevate your business to the desired level, it’s time to explore a ...
Can AI Develop Marketing Strategies Today?
In present times, many marketers are starting to include AI in their marketing strategies. For marketing, AI can be used in various ways, such as processing customer data, tailoring personalized messages, automated decision-making, and more. The point is, there are many great uses for AI in ...
What Role Does Martech Play in Your Marketing Budget?
Martech is short for marketing technology. It refers to the software that marketers use to optimize their marketing strategy, achieve their objectives and improve performance. A Martech stack is used to refer to a grouping of marketing technologies that a business uses. These technologies ...
The Ultimate Guide to Data-driven Marketing Strategy Development
Data-driven marketing is a set of tactics and techniques that make extensive use of data obtained through customer interactions. Let us explore what data-driven marketing is and how you can develop a data-driven marketing strategy for your company. We recommend exploring and following the five ...
4 Critical Reasons for Why Machine Learning Takes So Long
Machine learning has enormously benefited businesses in various ways. The Gartner research shows that more than 75% of companies will invest in big data in the next few years. So why has machine learning become so important to companies?
Discover Robotic Marketer’s Marketing Strategy with AI
For those who like ‘old school’ gamification, and are attending today’s speech on Marketing Strategy with AI students at Georgia Tech by Mellissah Smith, the CEO of Robotic Marketer accompanied by her dog Jolie, you might find this handy. Words to find Data Scientist CMO Marketing ...
A Guide To Data-Driven Marketing Strategies
What is data-driven marketing? Data-driven marketing is a strategy that focuses on the approach of optimizing brand communications based on customer information. This looks at how consumer behavior has changed over the recent years with the help of technology, allowing consumer data to be ...
How Covid-19 Has Changed Marketing Forever
When Covid-19 first hit in 2020, it impacted many aspects of our lives. Work from home measures were introduced, with lessons and meetings having to be conducted from our living rooms. Nights out were replaced with nights in, and eating out operated on a takeaway-only basis. However, a year on, ...
Virtual Marketing Internship Program
Due to the pandemic, many future #marketers are being turned down for #internships, so we thought that we had better help solve this problem. While Robotic Marketer is a start-up, we have an abundance of knowledge and skills that we can pass onto future marketers seeking a career – particularly ...
