10 Statistics That Will Impact Your Marketing Strategy in 2021
- On : January 29, 2021
The New Year has brought the opportunity for companies to adapt and refresh their digital marketing strategies. With the turbulence of 2020 now behind us, companies are looking to bolster growth in 2021 and recoup losses made at the beginning of the pandemic.
Reimaging your marketing strategy is a way of investing in the long-term growth of your business. After reflecting on the past year, these statistics surrounding digital strategy will play a critical role in your strategy and contain fantastic insight into growth in the face of uncertain circumstances.
Brands that were seen as purposeful grew 2x faster compared to other brands (Liana Technologies, 2020)
With an increased focus on social and environmental responsibility, brands that have a focus on achieving a greater purpose have been rewarded for their efforts and their vision through faster growth. Over 2021, corporate social responsibility and transparency will further grow in importance to potential customers. It is now more important than ever to clearly communicate your ‘why’ as a business and ensure that your communications and marketing activities are in line with this.
Posts without a video get 92% less traffic compared to posts with at least one video (Liana Technologies, 2020)
Video marketing was a hot topic over 2020 and for a good reason – video content convey rich information about the personality, work and values of your business and are often the first point of reference for potential clients. Whether it be through podcasts, behind-the-scenes snapshots of the office or professionally made videos, visual assets are critical for your marketing strategy. Once live, you can share your content across multiple social media platforms to provide better content to your audience and improve engagement.
68% of marketing professionals believe marketing automation technology will have a positive impact on their work (Liana Technologies, 2020)
With the rise in marketing technology over recent years, it has never been easier to automate certain aspects of your marketing strategy that are particularly mundane. Automation allows you to streamline your marketing activities, saving crucial time for more creative visual content or planning the next campaign. This means that you can optimize time spent on your marketing strategy to get the best possible ROI for your efforts.
79% of consumers felt companies knew too much about them (Liana Technologies, 2020)
Data privacy and storage concerns were seen as important issues in 2020. With the number of cyber-attacks increasing with the almost exponential growth in consumer data, it is no wonder why consumers had concerns surrounding the privacy of the data they share with companies. In order to safeguard your customers’ privacy, ensuring that their data is secure and being transparent about data use are two important steps to take this year.
86% of marketers use blogging as part of their marketing strategy (SEMRush, 2020)
Blogging still has major SEO benefits for companies looking to make their website and services more accessible to the public. Blogs are not only the ideal place to include keywords and commonly searched phrases to answer your customers’ questions but can also improve the credibility of your business. A well-established blog sharing insightful insights on your industry is a fantastic way to become a thought leader in the field and attract more leads in the long term.
On the first page of a Google search result, the first five organic results account for 67% of all clicks (Zero Limit Web, 2019)
SEO should be a critical step in your marketing strategy in 2021. Your target customers are out there searching for your services, so make it easy for them to find you! Once you have established an easy to navigate and comprehensive website, look to how you can optimize the content and copy to include keywords that are being searched. By appearing higher up in search engine results pages, you can be well on your way to achieving higher levels of growth this year and securing more leads.
65% of B2B marketers are creating infographics ( Content Marketing Institute, 2018)
Infographics are shared 3x more than any other visual content on social media according to HubSpot, making them the ideal piece of visual content to have in your social media strategy. Infographics provide the opportunity to share your knowledge about your industry and spread the word about things that you think are important. Ensure that your infographics include key information and strong branding to improve the visibility of your brand amongst those who view and share your content.
On average, social media users spend over 2 hours a day on social media (Global Web Index, 2020)
As social media use continues to grow, so does the saturation of the attention economy. In order to compete with the thousands of businesses that are marketing to potential customers and clients on social media 24/7, a strong social media strategy is critical. By establishing your key points of difference, posting only the best content and actively engaging with your audience, you can grow your business via key social media channels.
Instagram has 84x more engagement than Twitter and 10x more than Facebook (Ignite Visibility, 2018)
If you’re looking to create a community surrounding your brand, Instagram is the perfect platform. With the impressive level of engagement with Instagram content and the variety of content that can be posted including reels, IGTV videos and stories, the marketing possibilities are endless. By tailoring your Instagram posts around your target market and what they prefer to engage with, you can grow your following on this key platform in 2021.
LinkedIn drives more than half of all social traffic to B2B websites and blogs. (Foundation Inc, 2019)
As the premier B2B social media network, having a strong LinkedIn profile is one of the key steps to becoming more reputable in your industry and growing your number of leads. With countless key decision-makers and business owners at your fingertips, a strong LinkedIn presence, consistent branding and high-quality content may be the best move you make this year.
Take advantage of the fresh slate feeling of the new year and the insights from 2021 to create a digital strategy that prioritizes higher engagement and growth.
If you’re looking for help developing your digital strategy, Robotic Marketer can assist through our digital strategy workshops. Contact us today.