5 Top Trending Marketing Tactics – relevant right now

  • On : March 3, 2023

As the world increasingly adopts digital technology, the marketing field constantly changes, frequently emerging new methods and approaches. For businesses to remain competitive, they must keep abreast of the latest marketing tactics and strategies. This discussion will delve into the top five marketing trends that are currently relevant.Read more

Search Engine Optimisation

Why SEO is critical to the best digital marketing company

  • On : January 5, 2023

In the world of rapid technological advancements, businesses must prioritize components such as search engine optimization (SEO). However, if this element is overlooked, it can often result in substantial limitations to a company which can, in turn, have detrimental impacts on its profitability and growth.Read more

Business meeting

The best marketing strategies to launch a business

  • On : January 2, 2023

You may feel invisible when marketing with a strategy, as if you are shouting into a crowded room and no one is paying attention.

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5 Must-Try B2B Marketing Channels

5 Must-Try B2B Marketing Channels

  • On : July 5, 2022

With so many marketing channels available, it can be hard to narrow down on the ones that can earn your Business-to-Business (B2B) the best ROI. You may be asking yourself, why should I try B2B marketing channels? I’m here to tell you exactly why you should.Read more

Best marketing strategies for an accounting practice

Best marketing strategies for an accounting practice

  • On : June 5, 2022
Marketing strategies for accountants are unique in that they must cut through people’s preconceived notions of what an accounting firm is. Typically, people only interact with accounting practices when they are required to, like when tax time rolls around. But with the right marketing strategies in place, you can set yourself up for success by creating value for your customers, not only through your services but through your marketing messages. By having a marketing strategy in place to guide your efforts you can more effectively communicate with your clients and develop a useful website, blog, and social media presence. You can also better understand the power of SEO and networking and begin utilizing these techniques to increase the success of your marketing efforts.

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Marketing-Budget-Analysis

Is There A Digital Dashboard For Marketing Strategy?

  • On : May 4, 2022

A digital dashboard is a visual representation of marketing statistics such as data metrics, data points and KPI’s. It helps improve aspects such as turning data into business value by showing only the most important data points and better leverage statistics in order to improve business decisions. Every company should use a digital dashboard, but which one would be best suited to your company and your marketing strategy?Read more

SEM & SEO

SEM & SEO: The What, Why And How To Use These Tactics For Your Marketing Campaign

  • On : March 11, 2022

Most marketers inlude SEM and SEO techniques when promoting a marketing campaign online. However, as a client, audience or new marketer, an understanding of the difference between the two titles is crucial. Often used interchangeably, Search Engine Marketing (SEM) and Search Engine Optimisation (SEO), are traffic generating techniques that are different, yet indispensable to each other.

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SEO Marketing Tactics

SEO Marketing Tactics You Should Avoid

  • On : January 20, 2022
Search engine optimization (SEO) is extremely important when it comes to your business’ performance. SEO is the process of improving your ranking when potential customers search for keywords related to your business. The better visibility your website has the more likely you are to attract possible leads and existing customers to your website. Improving SEO is critical in staying relevant, and you must ensure that you do everything right to boost your content.

 

Here are some tactics you should avoid when it comes to your SEO strategy:Read more

Multitasking

8 Reasons Why Your Business Should Focus on PR in 2022

  • On : December 16, 2021
If the pandemic has taught us anything over the past two years, it’s that your online presence matters. With some businesses operating entirely online and many consumers preferring to primarily shop online, how you appear on the internet will have a pivotal effect on the success of your company overall. Hence, a public relations (PR) focus is no longer a good idea, it’s a necessity. The ways in which a PR strategy will shape and influence your business’s success are virtually endless. Here is a list of 8 of the reasons why your business should focus on PR in 2022. Read more

Team presentation

Updating Your Marketing Strategy is Critical in Seeing Success

  • On : November 23, 2021

A marketing strategy refers to a business’ overall game plan for reaching prospective consumers and turning them into customers of their products or services. Given the nature of the business environment, it is imperative that companies update their marketing strategies as their goals and the market itself evolves over time. That’s not to say that marketing strategies become irrelevant immediately after their implementation, however they should be consistently reviewed in order to ensure that they respond accurately to the needs of the market. A marketing strategy should be over-hauled approximately every two years (or sooner if necessary) and a fresh analysis of the environment, business goals and market needs to be conducted.

Below are 5 different marketing strategies that may become outdated if you fail to keep on top of them: Read more