Marketing on a Mission: How Non-Profits Can Leverage the Google Ads Grant

  • On : March 4, 2024

The search engine world is evolving, which means reaching your target audience and raising awareness about your cause is crucial for any non-profit organization. But with marketing budgets constraints, it gets challenging to compete with larger businesses for online visibility. 

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Keyword research

The Power of Keyword Research in Search Engine Marketing (SEM)

  • On : March 16, 2023

In the world of digital marketing, search engine marketing (SEM) is a crucial component of any effective marketing strategy. At the heart of SEM lies keyword research, which involves identifying the specific keywords and phrases that your target audience is searching for.

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technology marketing

10 Marketing Strategies Your Technology Company Needs to Use

  • On : August 12, 2021

Just like how technology is continually developing, the market is also changing. A digital presence is becoming more important, and increased competition makes the differentiation between competitors harder. Technology companies must continue to push the boundary of possible both in their ...

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