Beyond Guesswork: AI’s Role in Optimizing Marketing Budgets

  • On : May 2, 2024

Marketing teams often find themselves at a crossroads when trying to align marketing goals and budget allocation for the same. In the realm of business strategy, allocation of marketing budgets represents a critical juncture between planning and execution. The introduction of Artificial ...

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How to Source the Right Marketing Firm in Melbourne

  • On : January 4, 2023

Are you looking to enhance your marketing? Finding a marketing team that is reliable, innovative and trustworthy can be challenging especially when growing your business. A good marketing firm can help you reach new customers, increase brand awareness, and drive sales while bringing new ideas ...

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Top 10 Benefits of a Strategic Marketing Planning Software

  • On : October 11, 2021

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How Companies Use AI To Improve Brand Management

How Companies Use AI To Improve Brand Management

  • On : May 1, 2020

Source: Jeff Bullas Ideally, your brand illustrates who your organization or company is and how it’s perceived by your customers. This means both marketing and product managers need to work closely to protect the overall brand value. Brand management, at its core, is all about sustaining, ...

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