How Companies Use AI To Improve Brand Management

Source: Jeff Bullas

Ideally, your brand illustrates who your organization or company is and how it’s perceived by your customers. This means both marketing and product managers need to work closely to protect the overall brand value.

Brand management, at its core, is all about sustaining, positioning, defining, crafting, and ensuring a good brand reputation. All in all, brand management is vital as it helps your company influence purchasing behavior; reassuring clients that your company values them; achieving customer loyalty.

This is where Artificial Intelligence (AI) can make all the difference. Improving customer experience, guarding online reputation, monitoring brand reputation, or leveraging brand engagement, to name a few. AI plays a key role in enhancing a company’s brand value.

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Source: Jeff Bullas