In an era, post-COVID-19 the internet is taking over. Now a necessity to humans, companies are looking for newer ways to establish a long-lasting connection with their consumers over the internet.
Webinars are taking the business world by storm. A way to connect with your consumers, business partners, and employees in real-time, it breaks geographical barriers. According to the State of Webinar’s 2019 report, 79% of the people admit that a brand’s video has influenced them to buy a product. Now that this trend is back on the marketing brand wagon, here’s why your business should be a part of it!
On a budget? Webinars are the way to go!
Many businesses are looking for cost-effective ways to up their marketing game in the economy today. Webinars are an inexpensive way of connecting with your desired audience. With tools like Youtube, Google Hangouts, Instagram live, Facebook live and so many more, you won’t have to spend hundreds of dollars to book a venue. You’d be surprised how much a stable internet connection, a working computer with a camera and good content can do!
Build that database:
The beauty of webinars is that it will allow you to build an audience from any part of the world. It’s a great way of expanding your current database or even conducting a survey for your next big product launch. Every new guest has the potential to be an advocate of your business and if the guests on your webinar have their followers, get ready to serve a new pool of audiences for your business.
Marketing 101: Increases brand awareness
The main aim of every business is to increase brand awareness through engaging marketing tools. Having a webinar will allow audiences to get a visual feel of your brand, resulting in getting your brand in the buying consideration set. You can do it through aggressive marketing or engage your audience in some knowledgeable information about your brand.
81% of marketers claim that videos help them to acquire new leads for their companies, according to Click Meetings, state of webinar report. You can reach your audience, live, and afterward!
Invite a social media influencer or your business partner across the globe
On-demand webinars are convenient because everyone just needs to have an internet connection to access it. Conducting webinars can allow you to connect with your desired audience at the comfort of their own home.
Webinar engagement converts to brand engagement!
The beauty of scarcity is one of the greatest assets of the marketing community. If you are conducting a live event and do not plan on leaving any digital footprint of it, and if your audience shows up late, they miss a part of it. If they don’t show up at all, they miss all of it. The power of scarcity forms the foundation of the webinar campaign, leaving a feeling of FOMO.
With webinars, your audience gets a voice, they can provide you with real-time insights, ask questions, and chat. When the conversation starts, it’s a snowball effect for brand engagement.