Why You Need Social Media in Your Marketing Strategy
Facebook WIFI: What It Is and Why Your Business Needs It
From small businesses to large established companies, the way we run our business is always changing, developing and improving. Whether you run a small business, like a cafe or have a large scale established business, when offering your customers WIFI access, it’s likely to be done through password sharing. Although a simple process, the downside to this method is the difficulty of controlling how long customers accesses your WIFI for. In addition, your password can get passed around causing a loose of security in your WIFI.
What Marketing Looks Like in 2022, and How Marketers Should Adapt
Automation and the Marketing Discipline
In today’s corporate world, change is an unavoidable reality. One of the most sought-after management abilities is the skill to master and exploit change, this is especially true in marketing, where the rate of change is always increasing. So, is the profession of the traditional marketer dead in an ever-changing world?
I’ve made a business page on social media, now what? 3 Important tips to help your business take that next step.
You’ve decided to join the rest of the business world and develop your company’s social media page. You’ve taken what is a huge step, but it can leave you thinking one thing. What now?Read more
How to Increase your Social Media Engagement
A common mistake many businesses make when it comes to social media engagement is placing a primary focus on increasing audience size alone. While audience size is an important factor, many businesses fail to prioritize their social media engagement as well which is just as important or even more important in some cases.
Social media engagement helps you strengthen your customer relationships. When customers engage with your posts online your business is presented with an opportunity to get to know customers and build a relationship with them. By helping customers when they’re in need, building a relationship with them, and offering them a one of a kind customer experience, businesses are able to increase customer loyalty.
Being active on social media through responding to customer posts, customers will feel confident when making monetary transactions with your business. Responding positively to negative comments and resolving any issues, will further help your business grow sales. To increase your business’ social media engagement consider our six key tips below.
1. Post Engaging Content
In order to increase social media engagement, your business must create content that really makes your audience feel engaged. Aim to post content that generates a positive response from your audience. You want to drive an emotional response from your audience so look at posting funny, inspiring, or relatable content. Engaging material such as videos or graphics that users can relate to and laugh about are great examples.
2. Share Relevant Content to Your Audience
Before your business starts posting any content, consider who your customers are, what their interests are, and what types of posts do they prefer. Take the time to consider where your audience hangs out most and how they consume information. To get a sense of what your audience engages with most you’ll likely need to experiment with different types of content. If you’re posting video content that receives minimal engagement it’s evident you should consider other types of content.
3. Add Visuals to Every Post
We are always on the lookout for visuals because they generate emotions, and emotions create a deep connection. When you post on social, always aim to accompany your posts with a visual. Unlike plain text, visuals capture greater attention in users’ news feeds. Don’t just post any old image though. Your business should add relevant images to posts in order to encourage stronger social media engagement.
4. Post Frequently
In addition to posting content that’s worth engaging with, aim to post regularly across all relevant platforms. On average, depending on the type of business, aim to post 2-3 posts per platform per day to help build an engaged audience. Posting anymore then this may annoy your target audience and lead to lost followers so keep it constant but relevant.
5. Ask Questions
A simple yet effective way to engage your audience online is by asking questions. Aim to ask your audience relevant yet somewhat fun questions. This is a great way for your business to create engaging content that prompts customers to leave comments. Posts that compare products allow businesses to incorporate their own products into the question while still remaining playful with their audience.
6. Respond to All Comments
You can’t increase social media engagement without being social. Each time your audience leaves a comment on your post or sends your business a message directly, they’re giving you the opportunity to talk with them. Regardless of either positive or negative communications, your business should always respond to each and every customer. Responding to positive messages shows appreciation and responding to negative ones provides resolution.
Ultimately the more time your business invests in building relationships with your audience the greater your engagement will become. An audience that is more actively engaged will lead to a higher number of sales, an increase in customer loyalty, and higher positive reviews.
5 Reasons Why Webinars Are Great for Your Business
In an era, post-COVID-19 the internet is taking over. Now a necessity to humans, companies are looking for newer ways to establish a long-lasting connection with their consumers over the internet.
Webinars are taking the business world by storm. A way to connect with your consumers, business partners, and employees in real-time, it breaks geographical barriers. According to the State of Webinar’s 2019 report, 79% of the people admit that a brand’s video has influenced them to buy a product. Now that this trend is back on the marketing brand wagon, here’s why your business should be a part of it!
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On a budget? Webinars are the way to go!
Many businesses are looking for cost-effective ways to up their marketing game in the economy today. Webinars are an inexpensive way of connecting with your desired audience. With tools like Youtube, Google Hangouts, Instagram live, Facebook live and so many more, you won’t have to spend hundreds of dollars to book a venue. You’d be surprised how much a stable internet connection, a working computer with a camera and good content can do!
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Build that database:
The beauty of webinars is that it will allow you to build an audience from any part of the world. It’s a great way of expanding your current database or even conducting a survey for your next big product launch. Every new guest has the potential to be an advocate of your business and if the guests on your webinar have their followers, get ready to serve a new pool of audiences for your business.
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Marketing 101: Increases brand awareness
The main aim of every business is to increase brand awareness through engaging marketing tools. Having a webinar will allow audiences to get a visual feel of your brand, resulting in getting your brand in the buying consideration set. You can do it through aggressive marketing or engage your audience in some knowledgeable information about your brand.
81% of marketers claim that videos help them to acquire new leads for their companies, according to Click Meetings, state of webinar report. You can reach your audience, live, and afterward!
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Invite a social media influencer or your business partner across the globe
On-demand webinars are convenient because everyone just needs to have an internet connection to access it. Conducting webinars can allow you to connect with your desired audience at the comfort of their own home.
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Webinar engagement converts to brand engagement!
The beauty of scarcity is one of the greatest assets of the marketing community. If you are conducting a live event and do not plan on leaving any digital footprint of it, and if your audience shows up late, they miss a part of it. If they don’t show up at all, they miss all of it. The power of scarcity forms the foundation of the webinar campaign, leaving a feeling of FOMO.
With webinars, your audience gets a voice, they can provide you with real-time insights, ask questions, and chat. When the conversation starts, it’s a snowball effect for brand engagement.