What Marketing Looks Like in 2022, and How Marketers Should Adapt
Is the metaverse just marketing hype?
The world is abuzz with hype over how customers will experience brands through the metaverse and with the likes of Facebook and Microsoft throwing their weight behind the ‘next big thing’, the world is scrambling to work out whether it is just hype or do we all need to be early adopters and move our marketing budget and direction into a sci-fi era.
How Artificial Intelligence is Building The Future of eCommerce
Source: Jeff Bullas
eCommerce won’t be the same after this year’s events.
While the whole planet was frozen by the coronavirus pandemic, offline stores found they couldn’t compete with even the smallest online stores when people’s lifestyles were limited by their homes or neighborhoods.
But those who have just started online sales this year will quickly find out what to do to sell efficiently on the internet. This is why the overall competition will rise.
Wondering how you can gain a foothold at this moment? Take a look at modern technologies – artificial intelligence (AI), machine learning (ML), and big data analysis.
There are numerous applications, services, and programs created on these technologies, but not all of them are equally applicable to online retailers. And they’re quite expensive to implement.
So before you go adopting some fancy new technology, let’s have a look at ways AI can improve eCommerce growth, increase conversion rates, and improve the customer experience.
Source: Jeff Bullas