The future of e-commerce and its impact on marketing strategies
The future of e-commerce is extremely promising as more and more consumers are preferring online shopping to meet their needs. In 2020 only 17.8% of sales were generated globally from online purchases which is expected to increase to 20.8% in 2023. The growth of e-commerce market share is expected to remain unabated and reach 23% by 2025 which indicates a sharp hike of 5.2% in just a five-year span between 2020-2025.Read more
How AI is revolutionising Ecommerce Marketing
Artificial Intelligence is one of the biggest talking points for digital marketing. It is truly changing the way we do business and transforming the world of e-commerce as well. However, there are a few common misconceptions about AI that need to be cleared up before we can get into how its revolutionizing e-commerce marketing.Read more