E-commerce marketing strategies

The future of e-commerce and its impact on marketing strategies

  • On : January 27, 2023

The future of e-commerce is extremely promising as more and more consumers are preferring online shopping to meet their needs. In 2020 only 17.8% of sales were generated globally from online purchases which is expected to increase to 20.8% in 2023. The growth of e-commerce market share is expected to remain unabated and reach 23% by 2025 which indicates a sharp hike of 5.2% in just a five-year span between 2020-2025.Read more

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How AI is revolutionising Ecommerce Marketing

  • On : June 2, 2019

Artificial Intelligence is one of the biggest talking points for digital marketing. It is truly changing the way we do business and transforming the world of e-commerce as well. However, there are a few common misconceptions about AI that need to be cleared up before we can get into how its revolutionizing e-commerce marketing.Read more