The future of marketing : How AI and automation are transforming the industry
The marketing field is constantly evolving, and the incorporation of artificial intelligence (AI) and automation is rapidly changing the industry. These technologies have the potential to revolutionize the way companies interact with their customers and make decisions about their marketing strategies. Read more
The impact of AI on Digital Marketing
AI on Digital Marketing is rapidly changing the way businesses approach digital marketing. From automated customer service to personalized content and ad targeting, AI is transforming the way businesses interact with their customers. One of the biggest advantages of this in digital marketing is its ability to analyze large amounts of data and provide insights that can be used to improve campaigns and increase conversions.Read more
The impact of AI on email marketing and how to use it to your advantage
Email marketing is one of the most effective ways to reach customers, and with the advent of artificial intelligence (AI), it is becoming even more sophisticated. AI is able to analyze vast amounts of data, providing valuable insights that can be used to improve email marketing campaigns. Personalization, automation, predictive analysis, and spam filtering are some of the ways that AI is impacting email marketing.Read more
How Developing Marketing Strategies Has Changed In 2021
2020 witnessed a massive digital migration as everything shifted to the virtual space, easily fast-forwarding the anticipated digital transformation by years.Read more
What is the future of marketing 2019
Marketing has changed so much in the last few years. With technology growing and advancing every day, marketing is constantly being affected. We can credit these changes to technological advancements and artificial intelligence. However, due to these innovations, consumer expectations have been modified as well. We have to switch up the way we reach people and adjust to new improvements if we are going to stay in the know when it comes to the future of marketing.
What does the future of marketing mean for AI? Marketing is all about reaching consumers and creating relationships, but how can a robot do that? Well surprisingly, robots are better at reaching consumers than we are. Artificial intelligence takes customer data and processes it in order to more effectively reach an individual’s unique preferences and personality. According to Salesforce Research, “51% of marketing leaders say that they currently use AI in some capacity, with a further 27% planning to start using it over the next two years.” Over half of marketing professionals utilize AI in some form because it is so successful. AI is both the present and the future of marketing.
Due to the increasingly common delivery of perfectly tailored ads consumers are now seeing exactly what they actually want to see. They have a sparked interest in the content they’re being exposed to, but because of this, their expectations have peaked as well. They now expect more amusing and compelling ads than ever before and they want them how they want when they want.
Consumers are so used to everything being so easily accessible on their mobile devices. If they’re getting ads then they want them significant to their likes and they want them on the go. We have to be able to keep up with these ever-increasing expectations that consumers have of modern marketing, and who knows what they’ll expect ten years down the road.
With the future of AI in marketing comes some drawbacks as well. Budgetary constraints, customer privacy concerns, and too few data scientists are all in danger of affecting the future of AI in marketing. It’s expensive to use such advanced technology and few are able to make such technologies accessible. On top of that, some experts are concerned that it may intrude on customer privacy. But if AI can be implemented respectfully and accurately it will continue to change the way we do marketing in the future.
The world of marketing is only expanding and we have to make sure we stay knowledgeable about where it’s headed. AI isn’t going anywhere, it will continue to grow and change just as customer expectations will. If we can stay in the know we can stay on top of the game.
How AI is playing a role in modern transportation
New ways of transportation are just around the corner and AI is at the forefront of this development. Autonomous cars, self-driving garbage trucks and drone air taxis are all in the near future for the world of transportation. Technology has come a long way, but just how advanced has it really become?
We now live in a world where self-driving vehicles exist. It’s amazing that the things we’ve once seen on TV have now become a reality. The dream of driverless planes, trains, and cars have all been brought to life. There is even a form of machine learning that’s being used to predict traffic jams before they even happen. Early stages of luggage tracking are in the mix now as well. The idea is to use a built-in GPS to track your luggage on your phone wherever it may be. The technology also uses a built-in scale so you can check the weight of your bag as well. New technology is even being put towards promoting safety on the streets.
Ford announced that it planned to submit a patent for a robotic police car. The vehicle would be able to issue tickets and violations to cars exceeding the speed limit. It would be done by scanning registration numbers and using CCTV footage. Next time you get a ticket it may not even be from a police officer. It’s quite impressive how these developments are being put into place.
Now, most of these advanced forms of transportation won’t hit the market for quite some time, but what you might not know is that you already have some form of AI working in your vehicle right now. Sophisticated driver assist programs such as GPS routing and sensors to detect obstacles and other vehicles are all backed by AI. We are so used to these helpful forms of technology that we don’t often stop to think that they are a form of artificial intelligence.
All of these modern advancements may seem like the next best thing but with all this new technology we have to ask the question, is it safe? Do we trust robots to make major decisions for us as our lives are at stake? Thankfully, extra steps are being taken to make sure all forms of transportation are safe and sound before they hit the market, but safety is still a concern. However, if you don’t believe that cars should drive themselves you at least have to admit that this technology is pretty cool and that the opportunities are endless.
Is AI being used to monitor staff activity?
For many the thought of their work activities being monitored might make them a bit uneasy, but that is the direction AI is headed. Artificial intelligence allows robots and technological systems to gather information, analyse outcomes, and produce final work and projects to you in record time. However, if that isn’t enough for you AI is now being used to oversee employee activity. Now before you go and rethink your last Google search or email take a look at how and why AI is being used for this type of monitoring.
More than 22 percent of organisations from all over the world are gathering data on their employees’ activities at work, according to a survey conducted in late 2018 by Gartner. The data being collected came from employee emails, searches, and any activity that involves the website. The advancements in technology have also led systems such as facial recognition to have the ability to monitor employee mood and emotions at work. Does this seem all a little bit to close for comfort? We want to know your thoughts!
On another note, the data gathered by AI is said to improve worker productivity, accountability, and even compare the efficiency of different products. According to raconteur.net, “…74 percent of business leaders say it will help unlock the full potential of their people.” But at what cost will this productivity increase come with?
AI surveillance in the workplace has created a large concern amongst a vast majority of employees. This concern has been created due to the use of the data collected. It has employees left thinking, will the information collected be used to set unfair targets, over-scrutinise work, or micromanage? If companies misuse data in a way that diminishes trust they risk losing revenue growth and the dissatisfaction of their employees.
On the other hand, if the data collected is used properly it can build trust between employees and individuals in higher positions, as well as motivating workers and boosting productivity. This monitoring process can help to hold staff accountable to their work and keep them on track.
As AI continues to grow and prosper, one thing is for sure that this technology will begin to impact every aspect of our lives, including our workspaces. Is it for the better or the worse? Well, that is something we will just have to find out for ourselves.
Will Implementing AI in your Business give it a Competitive Advantage?
It is said that businesses who adopt Artificial Intelligence are 3.5 times more likely to grow their profit margin by up to five points more than industry peers.Read more
How is AI revolutionising the retail industry?
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Regulation Before Regret
In the fast-paced era of technology, artificial intelligence is evolving at an alarming rate. Robots are beginning to possess the ability to learn and read human expressions, along with the ability to have a complete conversation with people.Read more