AI Assistance

AI Assistance: Grok’s Role in Shaping the Exodus Christmas Appeal

  • On : December 15, 2023

Being an early user of Grok, I am finding my feet turning prompts into answers that add value. One of the things that Grok says it can do is help marketers develop marketing campaigns.

For the past 2 weeks, we have been working on a very good cause, for Exodus, a not-for-profit that helps people of all ages with challenges that they face. With the lead up to Christmas, the charity needs more support than ever to ensure that people who need it most get a hot meal, clean clothing and support where needed.

Ask Grok About Marketing

I asked Grok to help me develop the campaign which we have already commenced executing, to see what it came up with. I was impressed by the basis of what it developed, although like most AI products, it can do with a lot more personalization.

Our campaign is simply: Exodus Christmas Appeal Fund. Why we decided on this is to not confuse the market and to help people who may be charitable, cut through the clutter of crap, and get straight to the point. The work that Exodus does is phenomenal and essential. Without them, many lives would be affected. Whether you donate or volunteer, any support is always welcome.

Get Grok To Produce A Marketing Campaign

Here’s Grok’s marketing campaign:

Title: “Spread the Joy: Give a Gift, Change a Life”

Campaign Overview: This Christmas, Exodus  is launching a heartwarming campaign to help those in need during the festive season. The Christmas Appeal Fund aims to provide support and resources to vulnerable individuals and families, ensuring that they can experience the joy and warmth of the holiday season.

Target Audience: Our target audience includes compassionate individuals, families, and businesses who are looking for ways to make a positive impact in their community during the holiday season.

Key Messages:

  1. Every donation makes a difference in someone’s life.
  2. The spirit of Christmas is about giving and sharing with those less fortunate.
  3. Together, we can create a brighter Christmas for everyone in our community.
  4. Your gift is a symbol of hope and love for those in need.

Campaign Elements:

  1. Heartwarming video: A short video featuring personal stories of individuals and families who have been helped by Exodus Youth Worx, showcasing the impact of the Christmas Appeal Fund.
  2. Social media promotion: Share the campaign video and key messages on social media platforms, encouraging followers to donate and share the campaign with their networks.
  3. Email marketing: Send out a series of emails to subscribers, highlighting the campaign and its goals, and providing a direct link to donate.
  4. Local partnerships: Collaborate with local businesses and organizations to promote the campaign and encourage their employees and customers to donate.
  5. Press release: Issue a press release to local media outlets, raising awareness of the campaign and its objectives.
  6. Website updates: Update the Exodus Youth Worx website to include a dedicated Christmas Appeal Fund page, with a clear call-to-action for visitors to donate.
  7. Influencer outreach: Partner with local influencers to spread the word about the campaign and encourage their followers to donate.


  • Campaign launch: November 1st
  • Video release: November 15th
  • Social media promotion: November 15th – December 24th
  • Email marketing: November 15th, November 29th, and December 13th
  • Local partnerships: November 15th – December 24th
  • Press release: November 15th
  • Website updates: November 1st

By working together, we can make a real difference in the lives of those who need it most this Christmas. Let’s spread the joy and create a brighter holiday season for everyone in our community.

The Outcome Of Grok’s Marketing Campaign

The above marketing campaign lacks creativity and is very much attuned to a “to do list”. This is rather than something that will help a marketer. I certainly would not call it a marketing strategy, but for all intents and purposes, it gives you “something”.

What’s your thoughts? I would be interested in knowing.