Why marketers are using OpenAI and Robotic Marketer

  • On : January 3, 2023

Marketing automation is a powerful way for businesses to streamline their marketing efforts and improve efficiency. Robotic Marketer is a AI-powered marketing platform that helps businesses automate the development of marketing strategies and plans. It offers detailed information on various marketing processes, including email marketing, social media posting, and lead generation. There is a reason why marketers are using OpenAI and Robotic Marketer to develop and execute strategy.

In this blog, we will discuss how marketers can use Robotic Marketer to develop and execute their marketing strategy with the help of OpenAI and ChatGPT.

What is Robotic Marketer?

Robotic Marketer is a marketing strategy automation platform that helps businesses automate their marketing strategy, manage its performance, execute marketing programs and report on performance.  The AI-based marketing strategy technology uses GPT-3 and as such is able to benefit from deep learning models similar to that of ChatGPT. It allows businesses to identify targeted marketing campaigns, track performance, and analyse results in real-time. With Robotic Marketer, businesses are able to fast track their marketing efforts, scale their business and drive better customer engagement across all marketing programs.

What is ChatGPT?

ChatGPT is a chatbot platform that uses natural language processing (NLP) and machine learning to understand and respond to customer inquiries. Through OpenAI platform, this technology allows businesses to automate the development of content and ask queries about execution in real time. ChatGPT can be integrated into websites, social media, and messaging apps, making it a convenient way for businesses to communicate with their customers. It also can also be used to write all content required in the marketing mix including email marketing letters, direct messages for social media, social media posts, blogs, speaker bios, scripts for webinars and seminars, video scripts and more.

Benefits of Using OpenAI

There are several benefits to using OpenAI for your marketing efforts:

  • Increased efficiency: By automating content and speeding up the capability to develop content across all aspects of the marketing mix.
  • Improved customer service: OpenAI can help you identify the best ways to respond to customers, write scripts for telemarketers or contact center agents, set up Q and A’s for front line workers and more.
  • Grammar and spelling: With OpenAI writing content, you can be assured that there is no grammar or spelling errors and if you are anything like me, this is a relief. For agencies, this is the number one reason they lose clients.
  • Diversity: OpenAI is diverse in its ability to write content across any area of marketing or any task a marketer or sales person needs to perform.

How to use Robotic Marketer and OpenAI together

By using Robotic Marketer and OpenAI together, businesses can go to market faster, smarter and with better results. Here are some ways to use these tools together:

  • Integrate the use of Robotic Marketer with OpenAI:Robotic Marketer is the base platform for all marketers to manage their marketing programs from strategy through to reporting on performance. Simply develop your strategy in Robotic Marketer, then go into OpenAI and copy and paste content headings across all areas of the marketing mix. OpenAI will write it for you and your marketing team can do minimal editing.
  • Write content for website at scale: This is game-changing for SEO. Through using Robotic Marketer with OpenAI, marketers can write up to 20 blogs in one hour. This means that keywords and key phrases are being maximized on your website. Adding pages is easy through using OpenAI.
  • Use OpenAI to gather customer data: OpenAI can gather valuable data on customer preferences and behaviors. This data can be used to create targeted marketing campaigns using Robotic Marketer.
  • Use OpenAI for lead letters: Businesses can use OpenAI to write personalized lead generation letters, emails and social media messages.

 

Identifying the Best Content Across Email Marketing, Lead Generation, Blog, Social Media, and Podcasting

One of the key components of a successful marketing strategy is identifying the best content to reach and engage your target audience. With Robotic Marketer, marketers can easily track and analyze customer interactions and use this data to identify the types of content that are most effective.

  • Email marketing: By analyzing email open and click-through rates, marketers can determine the types of subject lines and content that are most effective in driving engagement.
  • Lead generation: By analyzing the performance of lead generation forms and landing pages, marketers can identify the types of content and offers that are most effective in generating leads.
  • Blog: By tracking blog traffic and engagement, marketers can determine the types of blog posts that are most popular with their audience and use this information to create similar content in the future.
  • Social media: By analyzing social media engagement and follower growth, marketers can identify the types of social media posts that are most effective in reaching and engaging their audience.
  • Podcasting: By tracking podcast downloads and listener engagement, marketers can determine the types of podcast topics and formats that are most popular with their audience and use this information to create similar content in the future.

 

Using Open AI to Develop Content

Once marketers have identified the types of content that are most effective in reaching and engaging their target audience, they can use Open AI to help develop and create this content. Open AI is a large language model trained by OpenAI that can generate human-like text and can be used for a variety of tasks, including content creation.

By using Open AI, marketers can save time and resources by automating the content creation process. Open AI can be used to generate ideas for blog posts, social media posts, email marketing campaigns, and more. It can also be used to write and edit content, allowing marketers to focus on other tasks while still producing high-quality content.

Robotic Marketer is a powerful marketing automation tool that can help marketers streamline their efforts and increase efficiency. By using Robotic Marketer to identify the best content across email marketing, lead generation, blog, social media, and podcasting, and using Open AI to develop this content, marketers can effectively reach and engage their target audience and drive results for their business.