5 Small Business Marketing Trends You Need To Know About
Small businesses are faced with limited resources and are often up against significantly larger competitors. In order to reach your audience at the right time, it is very important to regularly keep your finger on the pulse of fluctuating marketing trends. In fact, regularly researching ...
3 Mistakes That We Can Learn From Businesses That Don’t Use Social Media (& How To Avoid Them)
Do you know that, according to Facebook’s analytics, there are now more than 50 million small businesses using Facebook Pages to connect with their customers and 4 million of them are paying for Facebook advertising to reach more customers? However, despite the intensive competition in ...
5 LinkedIn Mistakes You Need to Stop Making
LinkedIn marketing is the practice of using LinkedIn to make connections, improve brand awareness, generate leads, promote business relationships and partnerships, share content and drive traffic to your website. LinkedIn is an integral part of a successful B2B marketing strategy to expand ...
How Developing Marketing Strategies Has Changed In 2021
2020 witnessed a massive digital migration as everything shifted to the virtual space, easily fast-forwarding the anticipated digital transformation by years.
How To Develop A Clubhouse Strategy
Clubhouse is an up-and-coming, invites-only, audio social media that was launched in mid-2020 (only on iPhone for now). Simply put, it is a live podcast app where people can attend “rooms,” and groups of personalities engage in interviews and discussions on a variety of topics. The application ...
10 Statistics That Will Impact Your Marketing Strategy in 2021
The New Year has brought the opportunity for companies to adapt and refresh their digital marketing strategies. With the turbulence of 2020 now behind us, companies are looking to bolster growth in 2021 and recoup losses made at the beginning of the pandemic. Reimaging your marketing strategy ...
8 Steps For Social SEO Success
For years, businesses have invested in Search Engine Optimisation to expand their reach and become accessible to as many potential clients and customers as possible. However, with ever-evolving disruptions within the digital space and a ranking algorithm that is constantly changing, an adaptive ...
5 Reasons Why You Need a New Digital Marketing Strategy in 2021
A new year means new opportunities to optimize your digital marketing strategy for maximum effectiveness. The fast-paced field of marketing is an ever-evolving practice that requires a trained eye that is on top of the myriad changes occurring on a day-to-day basis. Smart businesses stay ahead ...
The Ultimate Guide to Social Media Marketing in 2021
Where eCommerce and Social Media Collide We’ve already witnessed the introduction of eCommerce into social media most notably with Facebook Marketplace. This year, Instagram also launched its in-app shopping feature. Predictions for 2021 argue that this merger will become less of a trend and ...
Commonly Made Marketing Mistakes (and How to Avoid Them)
There is a never-ending list of ways businesses can improve their marketing strategies. These lists make it easy to focus on what to do, though they seldom spend enough time placing emphasis on what not to do. Even the most experienced marketing executives trip up sometimes and make easily ...
