Automation and the Marketing Discipline
- On : September 21, 2021
In today’s corporate world, change is an unavoidable reality. One of the most sought-after management abilities is the skill to master and exploit change, this is especially true in marketing, where the rate of change is always increasing. So, is the profession of the traditional marketer ...
Why Big Data Is So Important To Marketing
- On : September 6, 2021
Big data is crucial to the success of any marketing campaign, especially in today’s modern-day. Big data enables precise identification of a target demographic and customers and seeks to understand their behavior in a way never previously quantifiable. Big data in marketing represents the ...
7 Reasons Why Marketing is More Than Advertising
- On : August 26, 2021
Most of the time we will use these terms interchangeably, not aware of their separate uses. On the surface, we may link these terms to a wide range of activities that promote a specific message and expand the awareness of a brand or product/service. However, in order to truly maximize your ...
How to Suck at Social Media Marketing
- On : August 20, 2021
Some of the most common social media marketing mistakes are the ones you may not even know you’re making.
How to Design a Streamlined Facebook Ads Campaign
- On : August 17, 2021
The first step to having a streamlined Facebook ads campaign is to use the STP framework. Rather than focusing on a broad audience and actively alienating your customers, STP focuses on specific segments to ensure your message resonates.
How Covid-19 Has Changed Marketing Forever
- On : August 16, 2021
When Covid-19 first hit in 2020, it impacted many aspects of our lives. Work from home measures were introduced, with lessons and meetings having to be conducted from our living rooms. Nights out were replaced with nights in, and eating out operated on a takeaway-only basis. However, a year on, ...
10 Marketing Strategies Your Technology Company Needs to Use
- On : August 12, 2021
Just like how technology is continually developing, the market is also changing. A digital presence is becoming more important, and increased competition makes the differentiation between competitors harder. Technology companies must continue to push the boundary of possible both in their ...
Marketing Strategy Vs Tactics: What’s The Difference?
- On : August 11, 2021
Two terms that are thrown around often within the marketing space are the words strategy and tactics. Often used interchangeably, many marketers use such phrases to encompass the formative stages of marketing for a business. The misuse of these phrases comes as no surprise, however, as both ...
Why Now Is The Best Time To Re-evaluate Your Marketing Approach
- On : August 10, 2021
Amidst the most unpredictable times of our generation, being able to adapt and adjust is now more important than ever. Focusing your attention on re-evaluating your marketing approach will provide you with the critical direction you need to stay competitive.
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