Once upon a time I needed to write a marketing strategy
Once upon a time, a small business owner named Sarah had a problem. She had been running her business for several years but wasn’t seeing the growth she had hoped for. She had tried different marketing strategies in the past, but they never seemed to work as well as she had anticipated. She knew she needed a better marketing plan, but didn’t know where to start. Read more
The Importance of Customer Experience in Modern Marketing
Customer experience is the overall impression that a customer has of a company and its products or services, based on all their interactions with the business. In modern marketing, customer experience is increasingly being recognized as a key differentiator for businesses, as consumers have more choices than ever before and are more likely to switch to a competitor if they are not satisfied with their experience.
As a customer, we expect that an organization meets our needs and provides us with a positive and seamless experience. We don’t want to undergo several challenges and obstacles to purchase a product or service or gain some information. If customers are faced with these difficulties, it poses a threat for a company as these individuals may seek out other competitors who meet their specific needs. Therefore, it is crucial that marketing teams focus on improving customer experience to satisfy individual desires and maintain a good brand reputation.
Companies should value customer experience due to the myriad touch points that customers have with multiple channels and media, which creates a multifaceted consumer journey. In recent times, firms have significantly less control over the customer experience and the opinions that customers share, therefore it is essential that marketers take this into consideration and make alterations to their marketing strategy. Read more
How to implement an omnichannel approach from the best digital marketing company
Consumer behaviour and expectations continue to evolve and change over time. Therefore businesses are forced to re-evaluate how an organization communicate and engages with their customers. One way in which this can be achieved is through an omnichannel approach.Read more
TikTok: This content marketing strategy will blow your mind
TikTok is a well-known social media app that enables users to create, watch, and share 15-second videos captured using mobile devices or webcams. The app is renowned for its highly engaging user base and addictive nature because of its customized feeds of amusing short films set to music and sound effects.
How social media has changed the whole marketing industry
Before digital marketing has taken over social media, social media was only a platform for people to connect and virtually socialize. Businesses were using traditional marketing channels such as broadcasting, prints, billboards, and more. These marketing channels are costly and are no longer delivering impressive results as they once were because consumers are moving away from these traditional media to digital media. As more people are predominately active on social media, marketers as well as businesses see the potential of social media and started leveraging social media to their own benefits.Read more
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Facebook WIFI: What It Is and Why Your Business Needs It
From small businesses to large established companies, the way we run our business is always changing, developing and improving. Whether you run a small business, like a cafe or have a large scale established business, when offering your customers WIFI access, it’s likely to be done through password sharing. Although a simple process, the downside to this method is the difficulty of controlling how long customers accesses your WIFI for. In addition, your password can get passed around causing a loose of security in your WIFI.
5 Social Media Trends To Watch Out For In 2022
Within the last few years, social media has turned our world upside down and for us marketers, it has taken over our lives. With new trends and platforms constantly coming to light, it’s hard to keep up and decide where to not only spend your money but your time and efforts as a business.
The Importance Of Building Human Connections In A Digital Age
In a world filled with algorithms, hashtags, social media and the digital hype, the importance of human connections is often lost. Especially in the two years that we’ve been confined to our homes, owing to the global pandemic, digital experiences have taken over human ones. Today, as the situation eases, the growth of digital media continues to increase, masking over the importance of human connections in a digital realm. Brands might channel their focus on building momentum with clients online, but in the long run this routine might cost them ROI’s, because at the end of the day, human connections embody more value.