marketing strategy

Once upon a time I needed to write a marketing strategy

  • On : March 8, 2023

Once upon a time, a small business owner named Sarah had a problem. She had been running her business for several years but wasn’t seeing the growth she had hoped for. She had tried different marketing strategies in the past, but they never seemed to work as well as she had anticipated. She knew she needed a better marketing plan, but didn’t know where to start. Read more

Smart working with technology

The Importance of Customer Experience in Modern Marketing

  • On : January 14, 2023

Customer experience is the overall impression that a customer has of a company and its products or services, based on all their interactions with the business. In modern marketing, customer experience is increasingly being recognized as a key differentiator for businesses, as consumers have more choices than ever before and are more likely to switch to a competitor if they are not satisfied with their experience.

As a customer, we expect that an organization meets our needs and provides us with a positive and seamless experience. We don’t want to undergo several challenges and obstacles to purchase a product or service or gain some information. If customers are faced with these difficulties, it poses a threat for a company as these individuals may seek out other competitors who meet their specific needs. Therefore, it is crucial that marketing teams focus on improving customer experience to satisfy individual desires and maintain a good brand reputation.  

Companies should value customer experience due to the myriad touch points that customers have with multiple channels and media, which creates a multifaceted consumer journey. In recent times, firms have significantly less control over the customer experience and the opinions that customers share, therefore it is essential that marketers take this into consideration and make alterations to their marketing strategy.  Read more

Announcing

How to implement an omnichannel approach from the best digital marketing company

  • On : January 6, 2023

Consumer behaviour and expectations continue to evolve and change over time. Therefore businesses are forced to re-evaluate how an organization communicate and engages with their customers. One way in which this can be achieved is through an omnichannel approach.Read more

Tik Tok

TikTok: This content marketing strategy will blow your mind

  • On : December 1, 2022

TikTok is a well-known social media app that enables users to create, watch, and share 15-second videos captured using mobile devices or webcams. The app is renowned for its highly engaging user base and addictive nature because of its customized feeds of amusing short films set to music and sound effects.

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How social media has changed the whole marketing industry

How social media has changed the whole marketing industry

  • On : July 14, 2022

Before digital marketing has taken over social media, social media was only a platform for people to connect and virtually socialize. Businesses were using traditional marketing channels such as broadcasting, prints, billboards, and more. These marketing channels are costly and are no longer delivering impressive results as they once were because consumers are moving away from these traditional media to digital media. As more people are predominately active on social media, marketers as well as businesses see the potential of social media and started leveraging social media to their own benefits.Read more

Best marketing strategies for an accounting practice

Best marketing strategies for an accounting practice

  • On : June 5, 2022
Marketing strategies for accountants are unique in that they must cut through people’s preconceived notions of what an accounting firm is. Typically, people only interact with accounting practices when they are required to, like when tax time rolls around. But with the right marketing strategies in place, you can set yourself up for success by creating value for your customers, not only through your services but through your marketing messages. By having a marketing strategy in place to guide your efforts you can more effectively communicate with your clients and develop a useful website, blog, and social media presence. You can also better understand the power of SEO and networking and begin utilizing these techniques to increase the success of your marketing efforts.

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How to Deal with Social Media Trolls and Spammers

How to Deal with Social Media Trolls and Spammers

  • On : June 3, 2022
When a business begins building its online presence via social media, some of its main expectations are to get engagement from its audience so that they continue to develop its brand and gain more exposure. However, not all interactions with their audience are pleasant ones. Social media being a powerful tool, allows people to give feedback or comments regardless of whether they are positive or negative.

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Social Media Trends To Watch Out For In 2022

5 Social Media Trends To Watch Out For In 2022

  • On : March 11, 2022

Within the last few years, social media has turned our world upside down and for us marketers, it has taken over our lives. With new trends and platforms constantly coming to light, it’s hard to keep up and decide where to not only spend your money but your time and efforts as a business.

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Building Human Connections In A Digital Age

The Importance Of Building Human Connections In A Digital Age

  • On : March 10, 2022

In a world filled with algorithms, hashtags, social media and the digital hype, the importance of human connections is often lost. Especially in the two years that we’ve been confined to our homes, owing to the global pandemic, digital experiences have taken over human ones. Today, as the situation eases, the growth of digital media continues to increase, masking over the importance of human connections in a digital realm. Brands might channel their focus on building momentum with clients online, but in the long run this routine might cost them ROI’s, because at the end of the day, human connections embody more value.

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