Linkedin marketing

5 LinkedIn Mistakes You Need to Stop Making

LinkedIn marketing is the practice of using LinkedIn to make connections, improve brand awareness, generate leads, promote business relationships and partnerships, share content and drive traffic to your website. LinkedIn is an integral part of a successful B2B marketing strategy to expand professional networks.

When you use LinkedIn to market your business, you gain access to useful tools and features related to analytics connections, brand-building, and many others. It is important to build your LinkedIn presence in a business format to leverage the platform for your marketing.

Here are 5 LinkedIn mistakes you need to stop making when marketing your business on LinkedIn.

  1. Posting without a clear strategy

Businesses struggle to implement effective social media marketing and content marketing for their business on LinkedIn.

There are two major problems with posting without a clear strategy. First, your result metrics will reflect the quality of the content you post on LinkedIn. Publishing any content to gain a quantity target will often lead to inadequate results.

Businesses need to answer these questions before building a LinkedIn marketing strategy and posting it online:

  • Does this interest your target audience?
  • Does this add value to your audience?

Secondly, if your content isn’t well-thought-out, your business could fail to deliver its key message. This will lead your audience to be disinterested in your brand.

  1. Being overly promotional

Businesses can easily turn people off or make them less interested in their content by being overly promotional. Instead, understand the needs of your audience and deliver content that they want.

Focus on building a relationship with your target audience. Engage with your audience in a manner that makes them interested in your business. Follow the 80-20 rule, where 80% of your posts provide value to your customers and 20% of your posts promote your business. This rule will create more impact on your promotional posts along with your informative posts.

  1. Acting as a Robot

Some businesses are rigid to follow their social media calendars on a strict basis. There should be room for creativity and inspiration. When you use LinkedIn for business marketing it is important to humanize your brand. Essentially, giving an opportunity to your audience to get to know you professionally and personally.

For example, you don’t have to always share a blog, a quote, or your promotional posts on a fixed day. In your business, you also share something else for your audience to engage with your brand.

That is why it is important to also share business updates, news and pictures of you, your team, and your clients to humanize your brand. The more people get to know you as a person and not just as a business, they are more responsive to your products and services.

  1. Not being consistent and regular

Another LinkedIn marketing mistake to avoid is not being consistent and managing your LinkedIn presence on a daily basis. To prevent this mistake there are two things to consider.

First, you should log in every day and publish an update. Build your network, accept, and send LinkedIn connection requests. Build relationships and engage with your target audience, respond to personal messages. Managing your LinkedIn presence daily is a way to manage your reputation too, especially in a B2B marketing setting.

Second, your business should be consistent with its brand presence on LinkedIn. This means keeping on brand and avoiding disruptions in your daily interactions.

If your business promises to share 3 times a week, make sure you deliver it to your audience. Maintain consistency in everything involving your brand, be it posting in a timely fashion or maintain your business tone of voice. This way, you’ll be noticed and easily remembered.

  1. Not leveraging LinkedIn Business tools

When using a platform like LinkedIn to market your business, it is essential to look at the tools available at LinkedIn and leverage them to generate leads. LinkedIn tools include LinkedIn advertising which allows your business to market to anyone on LinkedIn.

Another effective tool on LinkedIn is LinkedIn groups which allow you to create your community of people around similar interest. LinkedIn also has a feature wherein you get the business contact information of anyone on LinkedIn. However, these features might be paid under the LinkedIn premium account, such as LinkedIn InMail.

Mistakes are a part of business, but you can avoid these when marketing on LinkedIn. It is important to be authentic, build relationships, engage with your audience, be consistent, and leverage LinkedIn tools to achieve more valuable results.