Why Your Marketing Consultant Doesn’t Know It All
Why Your Marketing Consultant Doesn’t Know It All In the ever-evolving world of marketing, the expectation that a marketing consultant possesses an all-encompassing knowledge base is a common but misguided assumption. Despite their qualifications and expertise, marketing consultants, like ...
Why You Are Likely To Succeed With A Marketing Strategy
As business owners move forward into 2021, many are considering the changes that need to be made to their marketing strategy for success in the New Year following the countless challenges of 2020. As the core channel through which businesses communicate their value with potential customers and ...
How To Know If Your Marketing And Sales Teams Aren’t Aligned
Source: Marketing Eye Atlanta Sales enablement is the practice of aligning your sales and marketing efforts to generate leads and convert them to sales. While both departments have similar goals, they each take a different method to accomplish these goals. Companies that experience misalignment ...
How to curate the most effective content
Sharing a compelling and resonating story to your audience is a goal for any brand. Andrew Davis, a keynote speaker states, “Content builds relationships. Relationships are built on trust. Trust drives revenue.” From a business perspective, content creation is an integral part of presenting a ...
5 Reasons Why A Website Is Important For A Small Business
A website is an essential component for any operating business, especially for a small business. Now more than ever, it is necessary for business owners to ask key questions such as, “where are my customers found?” “where is my competition engaging with my target audience?”. The answer is easy, ...
Marketing Strategy by the Numbers: Budget, Price Point and Profitability
The culture of startups and SMB is fast-paced, unpredictable and often ill-resourced. Often smaller businesses are good at what they do, but they don’t know how exactly to display it to others. Developing a marketing strategy is crucial even in the most minute stages of growth. If developed ...