Creating Personality for your Artificial Intelligence (AI) and Chatbots
The pandemic came, arrived and pushed businesses to think differently especially with how they interact with technology especially in light of marketing.
Email Marketing: 5 Tips To Improve Conversion Rates
What is the point of sending hundreds of marketing emails to your target audience, but they never open it? It’s a waste of money, time and effort. Email is a very powerful marketing tool if you know how to do it right. Let’s learn 5 tips on how to improve email conversion rates.
3 Mistakes That We Can Learn From Businesses That Don’t Use Social Media (& How To Avoid Them)
Do you know that, according to Facebook’s analytics, there are now more than 50 million small businesses using Facebook Pages to connect with their customers and 4 million of them are paying for Facebook advertising to reach more customers? However, despite the intensive competition in ...
What Are The Differences Between Sales & Marketing – And How To Align Them
The two words “sales” and “marketing” are often used interchangeably in a business environment. But do you know they carry very different goals and functions?
5 LinkedIn Mistakes You Need to Stop Making
LinkedIn marketing is the practice of using LinkedIn to make connections, improve brand awareness, generate leads, promote business relationships and partnerships, share content and drive traffic to your website. LinkedIn is an integral part of a successful B2B marketing strategy to expand ...
How to Set Up Marketing Automation for your Business
Marketing automation is about turning your marketing practices or communication with customers into processes that are systemized and automated.
How Developing Marketing Strategies Has Changed In 2021
2020 witnessed a massive digital migration as everything shifted to the virtual space, easily fast-forwarding the anticipated digital transformation by years.
5 Reasons Why Digital Marketing Matters Now More Than Ever
Digital marketing is becoming more important than ever. But not every business owner is aware of how vital digital channels are for expanding business reach and connecting with the audiences. Still, have doubts? Here are five reasons why. More affordable The one big truth is that online ...
Importance Of Case Studies To B2B Business
Ratings, reviews and word-of-mouth play a very important role in B2C consumers’ decision-making. In similar ways, B2B clients bank on case studies when evaluating potential vendors they will work with. Case studies are a collection of a business’ previous work that serves to exhibit their ...
