Why Content Marketing is King
Marketing is an ever-evolving industry, where new strategies are constantly emerging, however content marketing has always preceded other forms of marketing and will continue to, which has rightfully crowned content marketing as king. In a world where marketing strategies are the essence to a ...
The 5 Critical Components of a Leading Marketing Strategy
A marketing strategy is one of the first steps when planning a successful campaign. Overall, the marketing strategy gives your business the opportunity of reaching consumers and turning them into clients of your own product/service. However when planning a marketing strategy, there are multiple ...
5 Ways Financial Services Firms are Winning Using Marketing Technology
According to an annual study conducted by Statista, there were 8,000 marketing technology solutions available to industry professionals in 2020. MarTech, as some may call it, is flourishing with a number of these tools becoming increasingly popular in the business landscape.
What is Marketing Planning Software and How Can it Help Your Business?
Technology has enabled marketing to become increasingly automated. Technology once only reserved for big, capital-intensive companies, has now become more accessible for small to medium businesses. In particular, marketing planning software is an example of one of these technologies which is ...
Is the Role of the Traditional Marketer Dead?
Marketing has seen a significant shift over the years – from the types of mediums used, to the intricacies of content developed. Advancements in technological automation and the rise of marketing artificial intelligence have raised several questions about the future of marketing and the ...
Automation and the Marketing Discipline
In today’s corporate world, change is an unavoidable reality. One of the most sought-after management abilities is the skill to master and exploit change, this is especially true in marketing, where the rate of change is always increasing. So, is the profession of the traditional marketer ...
