email conversion

Email Marketing: 5 Tips To Improve Conversion Rates

  • On : May 5, 2021

What is the point of sending hundreds of marketing emails to your target audience, but they never open it? It’s a waste of money, time and effort. Email is a very powerful marketing tool if you know how to do it right. Let’s learn 5 tips on how to improve email conversion rates. 

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Social-media-business-mistakes

3 Mistakes That We Can Learn From Businesses That Don’t Use Social Media (& How To Avoid Them)

  • On : April 30, 2021

Do you know that, according to Facebook’s analytics, there are now more than 50 million small businesses using Facebook Pages to connect with their customers and 4 million of them are paying for Facebook advertising to reach more customers? However, despite the intensive competition in ...

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5 Things That Marketing Degrees Will Not Teach You

  • On : April 27, 2021

I am currently in my final year of a marketing degree at University and amidst my first internship program. However, one sinister thing has quickly come to my attention… I really don’t know much. This shocking and eye-opening realisation has left me feeling quite ill-prepared. I assumed what I ...

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Linkedin marketing

5 LinkedIn Mistakes You Need to Stop Making

  • On : April 19, 2021

LinkedIn marketing is the practice of using LinkedIn to make connections, improve brand awareness, generate leads, promote business relationships and partnerships, share content and drive traffic to your website. LinkedIn is an integral part of a successful B2B marketing strategy to expand ...

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marketing automation

How to Set Up Marketing Automation for your Business

  • On : April 15, 2021

Marketing automation is about turning your marketing practices or communication with customers into processes that are systemized and automated.

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marketing strategies

How Developing Marketing Strategies Has Changed In 2021

  • On : April 9, 2021

2020 witnessed a massive digital migration as everything shifted to the virtual space, easily fast-forwarding the anticipated digital transformation by years.

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5 Key Ways to Make Your Ad Copy Less Boring

5 Key Ways to Make Your Ad Copy Less Boring

  • On : April 6, 2021

Your boring ad copy is killing sales!

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digital marketing channels

5 Reasons Why Digital Marketing Matters Now More Than Ever

  • On : March 24, 2021

Digital marketing is becoming more important than ever. But not every business owner is aware of how vital digital channels are for expanding business reach and connecting with the audiences. Still, have doubts? Here are five reasons why. More affordable The one big truth is that online ...

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Importance Of Case Studies To B2B Business

Importance Of Case Studies To B2B Business

  • On : March 19, 2021

Ratings, reviews and word-of-mouth play a very important role in B2C consumers’ decision-making. In similar ways, B2B clients bank on case studies when evaluating potential vendors they will work with. Case studies are a collection of a business’ previous work that serves to exhibit their ...

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5 Reasons Why Marketing Matters More Than Ever

5 Reasons Why Marketing Matters More Than Ever

  • On : March 17, 2021

Marketing has always been around with every product and service produced by a company. More importantly, businesses succeed when innovation and marketing work hand in hand. However, while most business leaders welcome innovation in their companies, they tend to neglect marketing. This has not ...

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