How to develop a go-to-market strategy
You’ve come up with an idea that you know is going to save businesses a considerable amount of time and money by solving a problem in a way no one has thought of yet (as far as you know). You’ve gone through the process of pitching it to investors and raised enough capital to develop […]
What an effective content marketing strategy looks like
These days, the world is driven by content. With production and consumption of content at an all-time high, it’s harder than ever for businesses to attract the attention of their audience. No matter how good the products or services are, there will always be hefty competition gunning for your ...
How to stay on top of your marketing goals for 2023
A new year means, businesses worldwide are setting new goals for success. Setting goals is only half the battle. As a marketer you’ll win the war knowing you were able to execute every one of your goals successfully. Most companies spend the end of the year working on marketing goals by ...
4 reasons to set up a marketing strategy for your business
A dynamic and ever-evolving field, marketing. The most effective digital marketing techniques evolve along with modern consumer and technological developments. Because of this, every business requires a solid marketing plan with clearly defined goals and milestones. Your chances of achieving ...
Do marketing metrics show the true picture?
Metrics are crucial. They establish operational discipline, aid in evaluating the efficacy of critical tasks, and confirm that the objectives of the business are being met. For marketers, metrics can convey important messages. They convey messages about how we evaluate our impact on the ...
6Ps of B2B Marketing
What is Marketing Mix, and how is it different for B2B? The four Ps of marketing makes up what is known as the marketing mix. Many people need to realize that the 4Ps are more often linked with business-to-consumer (B2C) marketing than business-to-business (B2B) marketing. There are two more ...
Why Startups and Small Businesses Need A Marketing Strategy
It is undoubted that marketing is an essential element of a small business’ success. The problem is that a lot of small business owners don’t know what it takes to make marketing effective for them. They are experts in their field, but they simply lack the time to master the rapidly ...
The Ultimate Guide to Data-driven Marketing Strategy Development
Data-driven marketing is a set of tactics and techniques that make extensive use of data obtained through customer interactions. Let us explore what data-driven marketing is and how you can develop a data-driven marketing strategy for your company. We recommend exploring and following the five ...
Does My Small Business Need A Marketing Strategy?
There is no denying it, the answer to that is yes! Although this blog focuses on start-ups and small businesses. It is essential to remember that a marketing strategy is an essential component for all businesses’ success regardless of their type, stage, and size. We cannot operate or hope to ...
Entering Awards as a Marketing Strategy
As a serial entrepreneur, I have always watched with interest people who enter and win awards. It’s been a pastime of mine that has created curiosity around the paths that other entrepreneurs take. But it has taken almost 25 years in business for me to realize that entering awards needs ...
