Marketing Strategy: How to use benchmarking and industry best practice
When it comes to marketing strategy, many companies choose to use in-house resources intricately involved in the brand and marketing activities of the organization.
Leveraging Data Insights From External Sources: The Missing Chip To A Successful Marketing Strategy
Marketing has been around for longer than you think. Strategies have helped businesses grow for years, and with the inception of digital marketing and new technologies, the marketing community only seems to get bigger and bigger. Digitization and big data tools have helped brands tap into data ...
How Your Business Can Develop A B2B Marketing Strategy
Zift has partnered with leading B2B marketing strategy technology and consulting company Robotic Marketer to deliver channel partners with an easy, affordable and smart way to develop marketing strategies aligned to business goals.
The Benefits of Marketing Automation
Executing a marketing strategy can be a tedious and overwhelming process, that is why marketing automation can be a marketer’s best friend! Marketing automation software automates and streamlines marketing activities and is most beneficial in areas such as email marketing, social media, and ...
B2B Dynamics Are Changing, Here’s How to Adapt
The landscape of Business to Business (B2B) is changing rapidly. Interactions between companies are taking far more personalized and less corporate tones than they did 10-15 years ago (even 5 years ago for that matter) and we have to evolve with those changes. So then what are some key insights ...
