The ‘Why’ Behind Marketing Strategies: Don’t Just ‘See What Sticks’

The ‘Why’ Behind Marketing Strategies: Don’t Just ‘See What Sticks’

  • On : October 26, 2019

An old method (I might even say an archaic way) to see if spaghetti is done boiling was to throw a single noodle strand at a wall. If it stuck, it was done boiling and ready to eat. SMBs are trying the same thing with their approach to strategic marketing, only they are forgetting one thing. Your marketing strategy is not spaghetti–it’s lasagna.

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