SEO Marketing Tactics You Should Avoid
Here are some tactics you should avoid when it comes to your SEO strategy:Read more
Your Strategic SEO Checklist to Building a High Traffic Website
Everyone wants a website that sees a lot of traffic, high engagement and a high conversion rate. Unfortunately, with over 1.86 billion websites online, creating a highly engaging, competitive website that generates a lot of traffic is easier said than done. Fortunately for marketers, there are a range of tactics available to help build a search engine optimised website designed to outperform the competition.
Here’s your SEO checklist to strategically build an optimised website designed to draw traffic.Read more
Content Readability and Its Effect On SEO
When improving the Search Engine Optimisation (SEO) of your website, it’s all good and well optimizing your content with keywords and meta tags. However, if your content doesn’t read well then chances are that it won’t stay on page one of Google for very long.
8 Steps For Social SEO Success
For years, businesses have invested in Search Engine Optimisation to expand their reach and become accessible to as many potential clients and customers as possible. However, with ever-evolving disruptions within the digital space and a ranking algorithm that is constantly changing, an adaptive SEO strategy is now vital for success.
Social SEO, centering around improving your search engine ranking through improving content and keywords within social media channels, has risen in popularity in the past few years – albeit with ambiguity from Google in terms of whether or not a social signal improves a business’s search engine ranking. Irrespective of whether the number of followers your business has on a social media channel directly affects its website’s SEO ranking, there are an immense number of benefits of a well-developed social SEO strategy.
Social SEO increases the visibility of your business through driving traffic to your website and ensuring your social media accounts further populate search engine results pages. With the number of social media users and searches growing exponentially in recent years, social really is the new SEO. We have outlined a step-by-step social SEO success strategy – read on to improve your ability to connect with and inspire action from your potential clients and customers.
1- Create Quality Content
Effective content is the very foundation of SEO success stories – the entire purpose of Google’s ranking algorithm is to direct people to sites that are of most use to them. Using SEO tricks can work to improve your ranking in the short term, but at the end of the day, it is in the best interest of you and your customers to create useful content that Google can direct them to.
Blog posts, podcasts, infographics and other shareable content mediums are among the most successful in driving website traffic and improving your SEO ranking. With these valuable pieces of content as the backbone to your social SEO strategy, you will have a library of content that people care about to post across your social channels. These posts have a twofold effect of driving traffic back to your website and increasing your social media following, which can also help boost the search result ranking of your social media pages.
2- Take Advantage Of All Relevant Platforms
With social media sites taking over search engine results pages as they grow in popularity, ensuring your business is active on relevant social media platforms is more important than ever. A strong profile on Facebook, Instagram, LinkedIn or Pinterest can be shown in the list of results on search engine results page, providing another opportunity to connect with your customers and share your fantastic content.
Social media pages that appear within search results also elevate the credibility of your brand, improving the chance that customers will look at your various channels and engage with your content. This means that streamlining your social media platforms and picking relevant content is a critical step in your social media strategy to improve your social SEO.
3- Fill In The Blanks
There are so many opportunities to share your business’ story, vision and value through descriptions, headlines and information within your social media channels – don’t let this space go to waste!
Leverage your LinkedIn description to provide a succinct summary of your business, utilizing keywords that users may be searching in Google or within LinkedIn itself. Optimizing your accounts using all of the description space available puts your social media on the search engine results page and has the added bonus of making your account more personal by providing further information about who you are as a business and what you stand for.
4- Make Your Accounts Look Legitimate
If you already have accounts on the social media channels you need, duplicate accounts, outdated information or low-quality profile photos can be detrimental to your brand, deterring potential customers from engaging with your social media account and preventing you from reaping social SEO benefits.
Investing a little time into updating your social media profile and creating a legitimate look has a significant payoff. To optimize your social media presence, ensure you do not have any duplicate or unused accounts, update copy and photos to reflect your business and ensure your profiles include working links.
5- Use Keywords In Social Media Copy
After creating professional, up to date profiles across your social media channels, optimizing them for SEO is the next step. If you are already using keywords in your website copy, now is the time to include them in your social media platforms! If not, utilize Google AdWords or other keyword search platforms to gain an understanding of what your customers are looking for.
Armed with this knowledge, you can carefully craft copy to use in your suite of social media platforms so that individuals searching on them are more likely to land on your page and engage with your business.
6- Include Backlinks In Posts
Although Google has been relatively ambiguous as to whether social links are considered valid backlinks to your website, a study by Hootsuite found that a higher social following is associated with better search engine rankings.
Although correlation is not the same as causation, a higher social following does direct traffic to your website and there are plenty of examples of viral social media posts that have landed businesses in rank 1 on Google. The more people that like, share and link to your content on social media, the more visitors you have to your site and the better the ranking. This is precisely why a focus on social SEO can have massive payoffs for the visibility of your business.
7- Post Often
Successful social media accounts post regular updates for followers, producing a consistent stream of opportunities to share your well-crafted, SEO optimized content with your social media channels.
Ad hoc posts have been proven time and time again to be ineffective. Although it takes time to plan social media posts ahead of time, it is far greater use of your time than sporadic marketing activities. Social media calendars can be a great way to make this easier and ensure that you are always on schedule with posts.
8- Be Social
Your social media strategy is not a ‘set and forget’ solution to increase the visibility of your business. Social media is exactly that, social!
By making connections with other individuals in your industry or potential customers, you can grow both the reach and visibility of your content in addition to growing your social media following. This bolsters not only the number of people landing on your website but also the size of your following which will allow you to reap significant long-term benefits. Your social media strategy should include different activities that speak to your customers to improve their engagement and make them more likely to stick around.
With social media channels becoming more and more popular as a way for people to obtain information and engage with businesses, social media’s importance to SEO will continue to expand. The search engine ranking benefits of your social media accounts appearing as search results and the indirect link between strong engagement and the ranking of your website means that there is no doubt that social media has an important impact on your SEO success. As we share, like and connect with each other online more and more every day, there has never been a better time to include social SEO as part of your marketing strategy.
The Importance Of Keywords To Your Digital Marketing Strategy
When people look for products or services online, the first thing they do is a keyword search. The key to the success of a digital marketing strategy is by utilizing keywords and understanding your niche in the market.
Keywords act as a catalyst between the user and the business. They connect the problem of the user to the right solution offered by the business. Leveraging this concept allows marketers to get better results with search engine optimization. For example: when running a Christmas tree campaign, keywords that users may search for include ‘Christmas tree near me’, ‘Christmas tree sellers’, ‘Cheap Christmas trees’.
In a time where everyone is trying to be different and be the first one to catch the customer’s eye, keywords help in driving successful lead generation.
The Art Of Setting Keywords
Customers are very specific in the way they search, which means you need to be the same when deciding on keywords to include. These keywords are very common terms that we speak or use.
Keywords can be classified as short Tail and long-tail keywords. More than 50% of search queries feature long-tail keywords
Long-tail keywords are more specific in nature and give out details of the products or the services that businesses offer whereas short-tail can be an overview of the products or services.
Example:
Long Tail Keyword: Best Vegan pizza dough recipe
Short Tail – Pizza Recipe
9 out of 10 customers use a search engine to look for information. Keywords help link customers to relevant websites that can best solve their problems. These types of keywords typically don’t have a lot of searches but the user is having a specific problem that he/she needs to solve. The idea behind this is to target as many relevant long-tail keywords as you can.
The effectiveness of keywords in digital marketing has helped businesses to sell their products and services online. When people search for keywords they usually don’t go beyond the first page to look for solutions. So, your site’s content must use those keywords. If you are unsure on how to optimize your keywords strategy, marketing consultants can help.
How can you optimize keywords?
Having the right keywords won’t finish the job. Keywords are a very important process in matching your website content to what your target audiences are looking for. While you will still attract traffic to your website with incorrect keywords, this may affect your bounce rate in the long-term.
Keyword strategy is a job in itself. Marketers should use keywords that a large number of people search online for but have a relatively low number of competitors.
To begin, research for keywords and prepare an excel sheet to best organize your strategy.
Keyword research can be done with the use of certain tools that lets you recognize the best keywords based on their volume and difficulty. Ranking through correct keywords can improve your website traffic and overall performance and that’s why marketers spend so much time getting keywords right.
What are my options for free keyword applications?
You can sign up for a free subscription for a short period of time however it’s more efficient to consult experts to leverage your keyword strategy.
Why focusing on your audience in keyword strategy is important?
Keyword research is entirely based on understanding your customer and then trying to match the content with keywords.
By focusing on your target audience and keywords insights you can increase the success rate of the campaign. Once you find the right keywords based on your target audience, you can use search volume to prioritize certain keywords which will give a strategic advantage over competitors.
Why understanding your competitors in keyword strategy is important?
The best way to leverage your keywords is to always keep an eye on your competitors as it allows you to gain a different perspective in a similar industry.
By prioritizing this strategy, it allows you to bid high rankings on the keywords that your competitors do not use. This can set up a keyword competition which can result in high performance on the search engine.
By now, we have understood that a keyword is a word that usually describes the page or the content. It allows the user to know what the page is about. Now imagine the keywords match the search result but the content doesn’t provide clarity. In that case, Google will penalize the business as the content is just using keywords to gain traffic but it doesn’t help the user.
Search engine robots are very smart and look at the quality of the content on the page which also includes the words used. If a webpage doesn’t have proper keywords, search engines won’t treat it as a reliable source. Also, if the webpages are just about the keywords and do not have good content then it will still be considered an unreliable source. Not using appropriate keywords can mislead people and can turn into a negative brand image.
Finally, keywords matter because:
It provides the marketer with clues on who those people are and what they are looking for to meet their needs.
The Ultimate Marketing Technology Stack for 2021
The incredible growth of marketing technology cannot be understated. We have seen from Gartner’s 2018-2019 study that marketing technology or “martech” is increasingly becoming a focal point of most businesses marketing budgets, accounting for roughly 29 percent of marketing expenditures on average in 2018.
It has been one crazy year for businesses everywhere, but it is finally time to get back on track and make the most out of our marketing budgets, and we are going to show you how by optimizing your marketing tech stack.
What actually is a marketing technology stack?
First, we need to unpack what a martech stack really is before we can build one.
A marketing technology stack is a grouping of technologies that marketers leverage to conduct and improve their marketing activities. The focus of martech is to make difficult processes easier and to measure the impact of marketing activities and drive more efficient spending.
Marketing technologies are used to streamline internal collaboration, analyze the performance of marketing campaigns, and conduct personalized and efficient communication with customers.
With so many different marketing tools available to choose from, it can all get a bit confusing; but with any marketing process, you must start with the strategy.
Defining Your Marketing Strategy
A marketing strategy is your blueprint for achieving your business goals. Once you have designed one, you can identify which marketing initiatives align most effectively with your business goals, and begin to implement your designs.
Ultimately, martech is about deciding on the technology and tools that will help you execute your marketing strategy, which means you have to first create a strategy that suits your business and your product.
Narrowing Down the Choices [Creating Your Marketing Tech Stack]
Unfortunately, it is not as simple as us giving you a template marketing stack, every business has different needs, different strategies, different products and different customers.
The type of business you have impacts the technologies that will be important to you and how you will incorporate them into your marketing strategy.
The majority of businesses have alternate channel structures and ways of appealing to current and potential customers, meaning the tools each business use will vary.
However, we can help you narrow down the list of options, by showing you ways to entice, engage and maintain your customers using a marketing tech stack.
The Inclusion of Robotic Marketer
Choosing the technology to help you achieve your business goals is the simple part; it is creating a strategy that is the hard part.
Not anymore, the future is here, and it does not disappoint.
Introducing Robotic Marketer, the world’s first marketing strategy software that is based on artificial intelligence (AI). This technology utilizes machine learning and big data, transforming information on your company, business goals and marketing plan into an actionable and detailed marketing strategy.
Created by Robotic Marketer and Marketing Eye consulting agency founder, Mellissah Smith, this incredible tool is utilized by marketing consultants all over the world to produce marketing strategies faster and smarter, with a greater capacity to be more successful as technology improves and has reduced human reliance.
With Robotic Marketer, not only will you be able to define and create your marketing strategy with ease, this innovative, first-of-its-kind tool can be used in correlation with other tools and technology to improve your marketing activities greatly, and make it much easier to achieve business goals.
Enticing Customers
One of the biggest challenges in marketing no matter who your customers are is generating leads and traffic for your business, which is why we recommend analyzing the following tools to see which will enable you to achieve your marketing strategy in the most efficient manner possible.
Google Ads
Probably one of the most commonly used platforms, Google Ads works as a tool where advertisers can bid to display different advertisements, service offerings and videos to web users, acting as a way to utilize tactics such as remarketing and search engine optimization.
With this technology, you will have no trouble advertising your brand effectively, as the tech enables you to target customers with a direct interest in your product.
Hootsuite
Social media management is a must in today’s technology dominant world, and there are multiple tools to choose from such as Sprout Social and Buffer that can offer similar results.
However, Hootsuite allows you to manage all your social media platforms and channels in one spot.
Here you can manage all your insights across your social channels, ensure you schedule and publish content to the right channels at the right time, and have multiple marketers or consultants working on the account at the same time.
With so much information generated for you daily, social media management tools such as this are a necessity for your marketing technology stack, as you will be able to easily optimize your social media strategy and reach your audience in the most efficient manner possible.
Ahrefs
To really attract the right customers, you need the right SEO tools to ensure you are on the right track.
Ahrefs can easily help your business grow your search traffic and identify the keywords and topics your business should try to rank highest for.
Their formula that is used across their multitude of SEO tools will enable your company to promote the right search keys, build links to them and rank them as high as possible.
Microsoft Teams
A technique we have seen become more commonly used this year in light of the worldwide pandemic is online webinars that can be used to push prospective customers to your website.
Whilst there are other applications that have become common use this year such as Zoom, Microsoft Teams can enable you to host webinars and conferences without putting a cap on the number of participants or a time limit.
Engaging Customers
Enticing customers can often at times be the most expensive step for marketers throughout the entire marketing process, meaning not enough time is often devoted to what we can actually offer customers once they have gotten to our website.
Engaging customers is not as hard as it used to be, as there are a number of tools you can adopt for your marketing stack that will keep consumers interested in your brand and products.
HubSpot
Marketing automation has been made simple with well-known businesses like HubSpot, as it is one of the largest and multi-faceted platforms available for use today.
With so many cheap and free tools engaging in SEO, advertising, social media, blogging and many more, it is a must-have for your martech that is suitable for businesses of any size.
Outreach
This tool is a necessity for monitoring and improving your business’ sales engagement, as Outreach recommends future communications and actions you should take to retain customers, based on the data analyzed from interactions with current and past customers.
Marketo
There is a reason Marketo is one of the oldest and most popular marketing automation tools around today, it is tried, tested and proven to be one of the most powerful and reliable parts of marketing stacks.
From acquisition to advocacy, Marketo enables businesses to market to a large audience by automating so many marketing processes, including finding the right customers for your company.
Maintaining and Getting the Right Customers
It is always hard to measure whether you are getting the best results possible from your marketing activities, or whether you could be doing better than you actually realized in the first place.
That’s why we have chosen some tools to add to your marketing tech stack that will show your business your true marketing effectiveness, and what you can do to improve your customer base and generate even more future business.
Google Analytics
Probably the most popular and reliable tool available, there aren’t many businesses today who aren’t utilizing the power of Google Analytics.
One of, if not the most highly used tool available, Google Analytics allows you to know where your website clickthroughs are coming from, what they are viewing, how they got there, and how long they were on your site.
This tool is the most efficient way to understand the character of your typical shopper and provides you with so many opportunities to improve your customer interactions.
Hotjar
Conversion rate optimization is needed if you are to see who your website visitors are and what they are actually doing whilst on your website.
Hotjar can be combined with Google Analytics to give you a more in-depth understanding of what goes on in your website – using analytics features and user feedback tools on a single platform for quick actionable results.
This is just a snippet in regards to the potential of marketing technology stacks. It is up to you to discover which tools are best for your business and it is up to you to define and layout your marketing strategy, which now, thanks to Robotic Marketer, is easier than ever before.
Robotics Opening the Door to Unlimited Possibilities: The Robotic Car
In our contemporary world, advanced technology and robotics are omnipresent. With the help of automation, artificial intelligence and data scrapping, businesses are faced with endless opportunities to reinvent what the future looks like.
Earlier in the week we were discussing the various robotics across the industries and stopped to think about how cool a robotic car would be. Do you remember back in the day when you had to physically roll your window down? Well, thanks to technology our cars are now equipped with Wi-Fi, voice control systems, fatigue detectors, reverse radars, GPS’, etc.