Robotic Marketer Computer Screen

How AI is changing the PR Industry

  • On : August 1, 2018

Written by Stephanie Petrolo

The presence of artificial intelligence in the marketing and public relations industries, let alone the global community, has been met with a range of responses. Perhaps fear is the most prominent. There is a fear of the unknown. If AI runs to plan, will it minimise human input? Perhaps we should focus on how AI is in fact assisting us, particularly in the PR industry, rather than the opposite.

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