Written by Tom Durston
The public hysteria revolving around the rise of AI in the workplace has been well documented. The fear of humans first losing their jobs to computers followed by the common troupe of losing control of society is palpable. However, a concept previously left unsaid has been AI’s ability to think outside-of-the-box, or in this case the Robotic Marketer’s grasp on thinking uniquely and creatively. These traits have been what set marketer’s apart from the rest of the community. Creating novel, surprising and impactful campaigns which turn heads of customers and turn around companies’ fortunes. This has historically been the role of marketing, but where will this come from in the new age of marketing?