4. Trustworthy
One of the biggest priorities of any marketing consultant working with a new client is establishing trust. Trust is built when someone knows they are getting what they expect, every time.
Establishing trust with your clients can be difficult as most clients are result-driven and need to see the end result before recognizing any positive outcomes. So, it’s important marketing consultants prove their contributions are worth more than their cost of hire.
A good marketing consultant will have a network of connections that promote their professional activities and achievements. Businesses’ should take the time to analyze consultants’ previous client tributes, website testimonials and LinkedIn endorsements to greater understand what they can offer.
5. A creative out of the box thinker
Good marketing consultants have the creative skills to come up with innovative campaigns and tactics that attract audiences in a new way. They work with staff to understand the business first, and then develop a marketing strategy that gains attention.
It’s hard to be creative when you’re doing the same thing every day which is why an independent marketing consultant can generate new ideas businesses may not have previously thought of. A good marketing consultant will work to weave businesses’ brand stories in a way that appeals to the market and gives an advantage over competitors in the same industry.
6. Adaptable to ever-changing circumstances
A good marketing consultant should be able to integrate new information and draw conclusions from it, switching from the detail to the big picture. Being able to respond to change with a positive attitude and a willingness to learn new ways to achieve targets is a key competency. Learning to embrace technology and live with ambiguity and uncertainty is the necessity of any marketing consultant.
7. Well presented
A good marketing consultant will present themselves with respect and dignity, demonstrating a hard-working mentality to their client.
A well-presented consultant leaves a good impression on others, which is appreciated by all. They look presentable every day, which helps demonstrate a marked difference in their confidence.
Furthermore, a well-presented marketing consultant will look at a challenge with excitement rather than apprehension, offering clients realistic timelines for completion of work, even when that timeline is contrary to what the client wants to hear.
8. Always willing to go the extra mile
Often businesses produce content without a clear picture of who they intend to target. A good marketing consultant takes the time to research your respective market and construct valuable content based on demographics and market trends. They track gaps in the market in order to create opportunities for your product or service to meet the specific needs of those gaps.