Your Brand is Your Biggest Asset: Creating a Winning Brand Strategy
How many times have you walked into a store and recognized a product just by its packaging or heard a slogan that instantly reminded you of a company? This is the power of a strong brand strategy, an essential component for businesses striving to stand out amid the stiff competition. Let’s ...
Tips to creating a Strong Brand Identity in a Crowded Market
Creating a strong brand identity in a crowded market can be a challenging task. With so many competitors vying for the attention of consumers, it’s essential to stand out and make a lasting impression.
Without Brand Identity, Your Team Lacks Purpose in 2023
An organization’s brand identity serves as a base for growth and a mirror reflecting its presence in the world. It expresses why a company exists, what problems it solves, and who it aspires to be to each person it encounters. This is essential, as 64% of consumers say shared values with a ...
What Marketing Looks Like in 2022, and How Marketers Should Adapt
Marketing is not about seeking customer attention or persuading them to purchase, but rather engaging customers to interact and to deliver meaningful values about the brand’s products and services. The pandemic certainly has posed many challenges to companies and their marketing teams, ...
8 Reasons Why Your Business Should Focus on PR in 2022
If the pandemic has taught us anything over the past two years, it’s that your online presence matters. With some businesses operating entirely online and many consumers preferring to primarily shop online, how you appear on the internet will have a pivotal effect on the success of your company ...
