How Companies Use AI To Improve Brand Management
Source: Jeff Bullas Ideally, your brand illustrates who your organization or company is and how it’s perceived by your customers. This means both marketing and product managers need to work closely to protect the overall brand value. Brand management, at its core, is all about sustaining, ...
The Entrepreneur Who Is Disrupting Digital Marketing with Artificial Intelligence
Podcast published on Jeff Bullas At the age of 25, Mellissah Smith made her first million dollars. But by the age of 30, she quickly came to realize that when she wasn’t working in the business the revenue stopped. And she learned that one of the secrets to a successful business is being able ...
8 of the Most Influential Women in AI
Women in AI are changing the way we use technology today. However, there is still a decent gender gap between men and women in the industry. Therefore, it is important to recognize some of the women that have heavily impacted the industry to drive change. Here are the top 8 influential women ...
How Will Technology Replace Marketing Functions In 2020?
Marketing has evolved significantly in the recent decades – from door to door sales, cold calling, electronic direct mail (EDM) to the generation of artificial intelligence (AI). It is quite surprising that we still receive telemarketing calls today. With a very low conversion rate (less than ...
Future Of Marketing Is AI: Are You Embracing It?
A job interview for marketing was conducted in the 90s where a hopeful candidate was asked to sell their future employer a pen. Decades later, fresh graduates still face similar situations. Let’s imagine that the young candidate walks nervously into the company of their dream. The interview ...
‘Lights, Camera, Keep Up’: The Age of Strategic Video Marketing
Today, consumers are spending 33% of their time watching online video content. To keep up with these staggering figures, companies must keep video content in their wheelbarrow. So then, how do we integrate video into our marketing strategy?
How AI is playing a role in modern transportation
New ways of modern transportation are just around the corner and AI is at the forefront of this development. Autonomous cars, self-driving garbage trucks, and drone air taxis are all in the near future for the world of transportation. Technology has come a long way, but just how advanced has it ...
A clever new way to market your business
Does your business need a clear direction for its marketing activities? Have you tried the same strategy repeatedly, only to find it doesn’t take your business to the desired level? If so, it’s time to try something new! Robotic Marketer helps you market your business effectively by using ...
Is Artificial Intelligence creating a fake world?
Even though we’ve already argued many times about how AI is amazing and how it helps us daily, AI raises some awareness and fears amongst humans.
Will AI be able to protect itself from hackers – Cybersecurity update
Cybersecurity has always been a tricky issue due to the high complexity of the industry and the always-changing nature of the technology sector.
