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Promotional Strategies that Build Brand Recognition and Awareness
Promotional Strategies that Build Brand Recognition and Awareness
Believe it or not, the phrases brand recognition and brand awareness aren’t synonymous. The jargon is similar, but they’re more fraternal than ....
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Marketing Strategy by the Numbers: Budget, Price Point and Profitability
Marketing Strategy by the Numbers: Budget, Price Point and Profitability
The culture of startups and SMB is fast-paced, unpredictable and often ill-resourced. Often smaller businesses are good at what they do, but ....
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The ‘Why’ Behind Marketing Strategies: Don’t Just ‘See What Sticks’
The ‘Why’ Behind Marketing Strategies: Don’t Just ‘See What Sticks’
An old method (I might even say an archaic way) to see if spaghetti is done boiling was to throw a single ....
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How to Capture the Focus of CEOs in Strategic Marketing
How to Capture the Focus of CEOs in Strategic Marketing
Approaching a CEO is a short hike, you just have to build up the confidence. Now, whether or not you truly get ....
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B2B Dynamics Are Changing, Here’s How to Adapt
B2B Dynamics Are Changing, Here’s How to Adapt
The landscape of Business to Business (B2B) is changing rapidly. Interactions between companies are taking far more personalized and less corporate tones ....
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The Renaissance Platform of Technology Strategy: Robotic Marketer
The Renaissance Platform of Technology Strategy: Robotic Marketer
The opportunities and outcomes afforded by technology strategies are innumerable. Let’s take a brief exploration of the technologies impacting business today. Robotic ....
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Is It Time to Reset your Marketing for 2020?
Is It Time to Reset your Marketing for 2020?
Search “marketing strategies” on Google. Soon you’ll be swimming in a flood of inquiries and Q&A pages on how to buff up ....
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“And We’re Live!”: How Live Video Streaming Impacts User Interaction
“And We’re Live!”: How Live Video Streaming Impacts User Interaction
The culture of content shifts like sand in a desert. As new mediums emerge from the woodworks, they change the landscape of ....
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10 Tools to Improve Your PR
10 Tools to Improve Your PR
Public Relations is a multifaceted process that involves a variety of roles and requires hours of planning. For many startups and small ....
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SEO and The Robots Improving It
SEO and The Robots Improving It
Last week, we talked about the importance of Key Performance Indicators (KPI) and how they can secure leads for your business. Next ....
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Marketing Strategy Technology, Predicting Trends in 2019
Marketing Strategy Technology, Predicting Trends in 2019
The last decade witnessed a sharp transition—digital platforms rose to an imminent position as traditional print media cowered in the shadow of ....
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Don’t Break the Bank, Save With Our Robotic Consultant
Don’t Break the Bank, Save With Our Robotic Consultant
Let’s discuss the bottom line—marketing is expensive. However, it doesn’t have to be the drain on your company’s already small budget. Our ....
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