Machine learning is a type of artificial intelligence that allows for the creation of predictive models and algorithms that are able to learn and improve
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Blogs are considered to be an invaluable tool for organizations to utilize. However, their effectiveness is more than often overlooked by companies who either completely
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The rise of influencer marketing has grown substantially over the past few years, and it’s not going to stop anytime soon. Considered to be one
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Marketing has evolved significantly in the recent decades – from door to door sales, cold calling, electronic direct mail (EDM) to the generation of artificial
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Regardless of the industry a business operates in or the products and services it offers, it needs a plan of action. Marketing is probably most
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A job interview for marketing was conducted in the 90s where a hopeful candidate was asked to sell their future employer a pen. Decades later,
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Another Super Bowl has come and gone. Marketers have battled it out for the audiences’ attention- using all sorts of gimmicks and tactics to stand
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A friend of mine once said, “Instagram and Google can read my mind!”. While this was said in a satirical tone, he did make a
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Determining a marketing budget can be a tricky thing. More often than not, companies tend to set strict limits to how much they are willing
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Artificial intelligence is already very prevalent in the business realm, whether we know it or not. There are plenty of concerns about how it might
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